Huckleberry

Huckleberry, operating as The Huckleberry Feedback Company, builds a voice-first professional AI coaching platform intended for all employees rather than only senior leaders. Users speak with an AI coach about their work, and the coach draws on voice-based feedback collected from the colleagues a user actually works with to produce regular, specific guidance and check-ins. The company positions the offering as an alternative to executive coaching engagements it describes as historically costing around $500 per hour, priced instead at $20 per seat per month and delivered on employees' phones.

The product spans individuals, teams and HR functions. Peer feedback is analyzed and converted into private coaching context for each employee, which the company says reduces manual work for HR teams. Coaching is grounded in established frameworks including GROW, SBI, Radical Candor and Situational Leadership, and the platform incorporates existing assessment outputs such as DISC, Big Five and StrengthsFinder as ongoing context for sessions. A Growth Plans feature generates a development plan from a short spoken session. Privacy is presented as an architectural property: individual coaching sessions are not accessible to managers, HR or administrators, audio is processed in real time and not stored, and an employee's coach remains portable when they change employers.

Founding story

Huckleberry was founded by Aaron Ward, Diogo Böhm and Marcus Hoefliger. Ward, based in Portland, Oregon, previously founded AskNicely, a Series B customer experience platform, and has said that experience — seeing real-time customer feedback used to drive recognition for frontline service workers — inspired the idea for Huckleberry, applying colleague feedback to professional workers' career development instead.

Business model

Huckleberry sells seat-based subscription access to its AI coaching platform, stated at $20 per seat per month, with a free entry tier requiring no credit card and a booked-demo path for organizational buyers.

Recurring per-seat subscription pricing ($20 per employee per month), with a free starting tier.

Traction

The company reports a public product launch in April 2026 following its pre-seed round, and continued product expansion including the Growth Plans feature.

Latest developments

Following its pre-seed raise, Huckleberry launched publicly at the Transform conference on 29 April 2026 and released Growth Plans, which builds a development plan from a short spoken session. Funding is directed at product development, advancing AI models, team expansion and growth in the US, Australia and New Zealand.