Homage
Singapore, SG · Founded 2016 · 676 employees on LinkedIn · 3 known investors
Homage connects seniors in Singapore with trained, vetted local caregivers who provide in-home care services. The platform enables families to book, manage, and pay for caregiver visits through a mobile app.
Also known as Homage
Founders & leadership
Homage was founded in 2016 by Gillian Tee, Lily Phang, and Tong Duong.
Investors · 3
Company profile
researched Aug 2026Homage is a Singapore-based caregiving and health services provider that connects individuals and families with screened care professionals for care delivered at home, in hospital or online. Its service lines cover home personal care (assistance with activities of daily living such as eating, bathing, dressing, toileting, transferring and continence, plus respite care, part-time caregiving and medical escort), home nursing (licensed nurses and certified caregivers performing procedures including NGT and PEG feeding, urinary bag drainage, blood glucose checks, IV drips, stoma and wound care, medication administration, tube changes and catheter care), and home therapy (physiotherapy, occupational therapy and speech therapy). The company also markets specialised care categories including palliative and end-of-life care, dementia, stroke, Parkinson's, cancer and post-surgery care, as well as teleconsultation with doctors and COVID-19 home swab testing.
Care is arranged through the Homage mobile app: users download the app, work with Homage Care Advisors to set up a personalised care plan, are matched to a Care Professional, and then book, manage and pay for visits in one place. Care can be arranged in as little as 48 hours, with round-the-clock options and bookings from one hour with no ongoing commitment. Customers receive a care report after each visit and can view a carer's past experience and qualifications before a visit.
Business model
Homage operates a marketplace-style care service in which it recruits and vets care professionals and matches them to clients, who book and pay for visits through the company's app. Pricing is presented to customers before booking, with hourly bookings from one hour and discounted long-term care packages for extended engagements.
Revenue is generated from paid care visits booked by families and individuals, priced transparently before booking, with lower-cost long-term care packages offered for sustained care needs.
Traction
The company reports a 4.7-star mobile app rating, a 4.8 rating for its service, a fully screened care professional pool with a selection rate below 5%, and published customer reviews from Google, the App Store and Facebook describing home nursing, caregiving, physiotherapy and teleconsultation experiences.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a preferred provider of aged care and disability support in Singapore, citing the largest pool of care professionals and use by thousands of Singaporeans.
The company emphasises a large pool of care professionals, a multi-stage vetting process (application, interview, screening, training, onboarding, and ongoing reviews and audits) with a selection rate under 5%, zero minimum commitment with bookings from one hour, transparent up-front pricing, personalised care plans built with Care Advisors, and a care report issued after every visit.
Technology
A consumer mobile application, rated 4.7 stars, supports care requests, matching to Care Professionals, chat with caregivers, viewing of post-visit care reports, contact with the support team, and booking, management and payment of visits. Teleconsultation with doctors is also offered online.
Go-to-market
Homage sells directly to consumers through its website and mobile app, supported by free consultations with Care Advisors, and states partnerships with hospitals, community providers, government organisations and corporates. It also maintains extensive service and condition-specific content pages covering home care, therapy and specialised care topics in Singapore.
Individuals and families in Singapore requiring aged care and disability support, including people with dementia, diabetes, hypertension, stroke, cancer and Parkinson's, those needing post-hospital-discharge care, companionship, stay-in care, relief or supplementation of a domestic helper, and family caregivers seeking respite.
Geography
Operations and marketed services are focused on Singapore, with care delivered at home, in hospital and online.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Homagehomage.sg · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Homage do?
- Singapore-based provider of on-demand home personal care, nursing and therapy services booked through a mobile app.
- Who founded Homage?
- Homage was founded by Gillian Tee, Lily Phang, Tong Duong in 2016.
- Who are Homage's investors?
- Homage's investors include 500 Global, AngelCentral, DG Daiwa Ventures.
- Where is Homage headquartered?
- Homage is headquartered in Singapore, SG.