Holo

Holo is a UAE-based fintech platform that combines digital mortgage brokerage with buyer-side property search. Through its website, prospective buyers can access live mortgage products matched to their eligibility, receive a cost breakdown within minutes, complete digital onboarding by uploading and verifying documents on the platform, and track and manage an application until purchase completion. Each buyer is assigned a case manager for ongoing support, and a mortgage calculator draws on the company's database of live bank products.

Beyond financing, Holo operates a property-finding service: it partners with real estate agencies through an internal platform to match buyers with listings, and provides buyer-side property advisors who help shortlist properties, assess value and support purchase decisions. The company positions itself strictly as the buyer's representative in order to avoid conflicts of interest, and states that clients find homes up to three weeks faster than through conventional methods. Holo also offers an agent-facing product, Hub by Holo.

Founding story

Holo was founded by Michael Hunter and Arran Summerhill, who together brought 15 years of experience at traditional mortgage broker firms in the UK and the UAE. Hunter, who serves as CEO, spent more than a decade in regional banking and mortgage work and describes encountering a lack of transparency, prolonged timelines and a fragmented ecosystem in the traditional home-buying process; that experience led the pair to design a technology-led platform intended to streamline the mortgage journey for UAE homebuyers.

Business model

Holo is free to use for home buyers. The company has arrangements with lending banks that compensate it for managing the mortgage process, so buyers pay no additional cost relative to arranging financing themselves. It also earns from its role in the property-matching side of the business, working with partner real estate agencies while representing the buyer.

Lender-paid commissions: banks compensate Holo for managing the mortgage application and process, with no direct fee charged to the buyer.

Traction

The company's website reports 8,000 home buyers assisted, 100 mortgage products and 100 trusted partner real estate agents, with a 4.9 Google review rating. Press coverage cites free access to over 500 mortgage products from all banks in the UAE.

Latest developments

In August 2025 Holo announced a $22 million round described as one of the largest Series A rounds in the GCC that year, led by Impact46 with support from Mubadala Investment Company and participation from Rua Growth Fund, anb seed, MoreThan Capital and returning investors Salica Oryx Fund and Dubai Future District Fund. The proceeds are earmarked for product development and hiring across its UAE and Saudi operations. The company also markets an agent application, Hub by Holo, and buyer-side property advisory as newer offerings.