Hello Cake
North Hollywood, US · Founded 2018 · Delaware corporation · 23 employees on LinkedIn · 4 known investors
Sexual wellness brand selling lubricants, supplements, devices and prescription medication for couples.
Also known as Cake · Hello Cake Inc
Founders & leadership
Hello Cake was founded in 2018 by Hunter Morris.
Board
Investors · 4
Also in the syndicate · 2
Reported raises · per SEC filings
Form D private placements$18.6M disclosed across 1 round · 2024
▶$18.6MraisedOct 2024 · 8 investors · OtherRule 506(b)
- Brian ThorneDirector
- Hunter MorrisExecutive Officer, Director, Promoter
- Kevin ChenDirector
- Mitch OrkisDirector
- Offering amount
- $18.6M
- Amount sold
- $18.6M
- First sale
- Sep 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Hello Cake is a sexual wellness company founded in 2020 by Hunter Morris and Mitch Orkis. Its product line spans prescription medication, supplements, lubricants, moisturizing stroking cream, pre- and post-sex cleansing wipes, and devices, positioned around helping couples reconnect and priced at accessible price points. The company states that products are inspired by real couples and tested across a range of sexual preferences before launch.
In October 2024 Hello Cake acquired Trigg Laboratories Inc., a Las Vegas-based manufacturer founded in 1989 that does business as Wet International and produces the Wet brand of personal lubricants from a 70,000-square-foot facility, including white-label manufacturing. The acquisition, funded in part by an $18 million Series B round, was described by the company as establishing Hello Cake as a vertically integrated sexual health business intended to increase profitability, accelerate IP ownership and support product innovation. Trigg was to retain its name and brand identity, with integration of sales, marketing and manufacturing operations targeted for completion within 90 days.
Founding story
The company was founded in 2020 by Hunter Morris and Mitch Orkis as a sexual wellness brand aimed at helping couples reconnect, with products developed with input from real couples.
Business model
Hello Cake sells consumer sexual wellness products through national retail distribution and a direct/telehealth channel, and following the Trigg Laboratories acquisition also owns manufacturing capacity, including white-label production capability through the acquired business.
Revenue is generated from sales of personal care and sexual wellness products (lubricants, supplements, wipes, devices) at retail and online, from prescription medication supported by a telehealth presence, and from the acquired Trigg Laboratories' branded Wet products and white-label manufacturing.
Traction
The company reported more than doubling its retail footprint from 2023 to 2024, nationwide availability at major US retailers, and total funding in excess of $36 million as of October 2024.
Latest developments
On October 15, 2024, Hello Cake announced the closing of an $18 million Series B round led by Silas Capital and Strand Equity, with existing investor AF Ventures participating and joining as a board observer, and the acquisition of Trigg Laboratories Inc. and its Wet brand. Management said vertical integration would bring the company firmly to profitability, and stated openness to further acquisitions.
▸Full profile — market position, go-to-market, geography, history
Market position
Described in trade coverage as a sexual health and wellness brand that has more than doubled its retail footprint between 2023 and 2024, and which through the Trigg Laboratories deal became a vertically integrated operator combining a modern direct brand with a lubricant manufacturer established in 1989.
Go-to-market
Products are sold nationwide in the United States through mass and drug retailers including Target, Walmart, CVS, Walgreens, Rite Aid and Amazon, complemented by a growing telehealth presence. The Wet brand acquired with Trigg Laboratories is distributed through food, drug and mass-market as well as novelty and boutique channels.
Couples and individual consumers seeking sexual health and wellness products at affordable price points; via Trigg Laboratories, also retail, novelty/boutique and white-label manufacturing customers internationally.
Geography
Headquartered in the Los Angeles area (reported as Calabasas, California; North Hollywood in internal records), with nationwide US retail distribution. The acquired Trigg Laboratories is based in Las Vegas and sells its Wet products in nearly 70 countries.
History
Founded in 2020, Hello Cake raised a series of financings reported by trade press over subsequent years and, on October 15, 2024, announced an $18 million Series B round led by Silas Capital and Strand Equity alongside the acquisition of Trigg Laboratories and its Wet brand, bringing total funding reported to more than $36 million.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsHello Cake acquired Las Vegas-based Trigg Laboratories Inc., maker of the Wet brand of personal lubricants, establishing a vertically integrated sexual health business. Trigg's brand and name were to be retained, with integration of sales, marketing and manufacturing expected within 90 days.
Hello Cake closed an $18 million Series B round led by Silas Capital and Strand Equity, with existing investor AF Ventures participating and joining as a board observer. Proceeds helped fund the acquisition of Trigg Laboratories.
$18M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 4
primary sources listed
- Hello Cake Secures $18 Million in Series B Funding | BeautyMatterbeautymatter.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Hello Cake do?
- Sexual wellness brand selling lubricants, supplements, devices and prescription medication for couples.
- Who founded Hello Cake?
- Hello Cake was founded by Hunter Morris in 2018.
- Who are Hello Cake's investors?
- Hello Cake's investors include Selva Ventures, Silas Capital Partners.
- How much funding has Hello Cake raised?
- Hello Cake has disclosed $18.6M raised across 1 round.
- Where is Hello Cake headquartered?
- Hello Cake is headquartered in North Hollywood, US.