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HAVENLY

500 Global

Denver, US · Founded 2013 · 16 known investors

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Havenly provides virtual and in-person interior design services, connecting customers with professional designers who create personalized plans, select furnishings, and provide 3D renderings of spaces. The platform also offers curated access to home furnishing brands at discounted prices.

Also known as Havenly

Founders & leadership

HAVENLY was founded in 2013 by Lee Mayer and Emily Motayed.

LMLee Mayer
Lee MayerinFounder & CEOFounder and CEO of Havenly, a platform connecting customers with interior designers for personalized design services and home furnishings.
EM
Emily MotayedFounder

Board

JM
Jason MendelsonBoard director
JS
Josh ScottBoard director

Investors · 16

Reported raises · per SEC filings

Form D private placements

$57.5M disclosed across 4 rounds · 2015–2019

$31.8MraisedFeb 2020 · 9 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Josh ScottDirector
  • Jason MendelsonDirector
  • Shalinee Lee MayerExecutive Officer, Director, Promoter
  • Curt RobertsDirector
Offering amount
$35M
Amount sold
$31.8M
First sale
Jul 2019
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$12.5MraisedJan 2018 · 17 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Jason MendelsonDirector
  • Jessie DixonExecutive Officer
  • Shalinee Lee MayerExecutive Officer, Director, Promoter
  • Josh ScottDirector
Offering amount
$12.5M
Amount sold
$12.5M
First sale
Dec 2017
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$5.8MraisedApr 2016 · 4 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Lee MayerExecutive Officer, Director, Promoter
  • Jessie DixonPromoter
  • Emily MotayedExecutive Officer, Promoter
  • Jason MendelsonDirector
  • Josh ScottDirector
Offering amount
$5.8M
Amount sold
$5.8M
First sale
Mar 2016
Incorporated
Corporation, Colorado, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$7.5MraisedNov 2015 · 27 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Emily MotayedExecutive Officer, Promoter
  • Lee MayerExecutive Officer, Director, Promoter
  • Jason MendelsonDirector
  • Jessie DixonPromoter
  • Josh ScottDirector
Offering amount
$7.5M
Amount sold
$7.5M
First sale
Oct 2015
Incorporated
Corporation, Colorado, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Havenly offers interior design services delivered in two formats. Its online ("do it with me") service pairs a customer with a designer who produces a full design plan, a true-to-life rendering of the space, and a shopping list the customer executes at their own pace; it is listed at $199 and was promoted at $99. Its in-person ("do it for me") service sends a designer to the customer's home to handle layout through sourcing, listed at $699 and promoted at $349. A free self-serve AI design tool is also offered as an entry point.

Customers begin with a style quiz or by meeting a designer, and are matched with a designer whose stated style aesthetic aligns with theirs; designer portfolios and style descriptors (for example organic modern, warm transitional, eclectic, California cool) can be browsed before committing. Clients may supply their own inspiration, such as Pinterest boards or AI-generated renderings, which the designer translates into a workable plan, and designers can work around furniture the client already owns. Havenly states it has produced over 2 million room designs.

Alongside design services, Havenly provides access to furnishings from a range of home brands at Havenly-exclusive discounts across hundreds of vendors. Products surfaced on the site include items from Burrow, Four Hands, The Citizenry, Interior Define and Nearly Natural, grouped into style collections such as Mid-Century Warmth, Modern Romance and Quiet Luxury.

Business model

Havenly sells fixed-price interior design packages at two service tiers (online and in-home) and offers customers discounted pricing on furniture and decor from partner vendors, with a free AI design tool serving as a no-cost entry point.

Flat per-room service fees for design packages ($199 online, $699 in-person, both discounted in promotions) plus product sales through its vendor assortment.

Traction

The company reports more than 2 million room designs completed and publishes client testimonials across multiple room types.

Full profile — market position, technology, go-to-market

Market position

Havenly positions itself as a consumer interior design service spanning self-serve AI tools, remote designer-led plans, and white-glove in-home service.

Havenly combines matched human designers, with published portfolios and style specialties, with rendering-based design plans and exclusive vendor discounts, and offers both a lower-priced remote tier and a full-service in-home tier.

Technology

The service produces true-to-life 3D renderings of client spaces from which customers can order recommended items, and Havenly offers a self-serve AI design tool; it also accepts customer-supplied AI renderings and Pinterest boards as design inputs.

Go-to-market

Direct-to-consumer through its website, using a style quiz and designer-matching flow, browsable designer portfolios, client testimonials, promotional discounting on service fees, and a free AI design tool to draw users into paid packages.

Homeowners and residents furnishing or redesigning individual rooms, including living rooms, family rooms, media rooms, home offices and children's bedrooms, spanning both budget-conscious and higher-end buyers.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Cumulative room designsJan 20252,000,000 room designs
In-person interior design package priceJan 2025$699
Online interior design package priceJan 2025$199

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 2

by search overlap

Companies competing with HAVENLY for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does HAVENLY do?
Havenly is an interior design service pairing customers with designers for online or in-home room design plans and discounted furnishings.
Who founded HAVENLY?
HAVENLY was founded by Lee Mayer, Emily Motayed in 2013.
Who are HAVENLY's investors?
HAVENLY's investors include 500 Global, Entrepreneur Ventures, Flucas Ventures, Forefront Venture, Forward Venture Capital, Foundry, Gingerbread Capital, Interplay Ventures Early Stage Management Llc and 8 more.
How much funding has HAVENLY raised?
HAVENLY has disclosed $57.5M raised across 4 rounds.
Where is HAVENLY headquartered?
HAVENLY is headquartered in Denver, US.