Harbiz
77 employees on LinkedIn · 7 known investors
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Harbiz is a management app for fitness and wellness professionals that centralizes training plans, client scheduling, communication, and billing. It serves independent trainers, gyms, and fitness studios.
Also known as Harbiz
Founders & leadership
Investors · 7
Also in the syndicate · 3
Company profile
researched Aug 2026Harbiz develops an all-in-one software platform for fitness and health professionals — including personal trainers, nutritionists, physiotherapists and yoga instructors — as well as gyms and fitness centres. The platform centralises client management, training and nutrition planning, scheduling and bookings, communications and payments in a single application, positioned as a replacement for combinations of messaging apps, spreadsheets and PDF documents.
Functionality includes a calendar with recurring events, team scheduling, appointment availability and reminders; subscription plans, one-off product sales and a Stripe-powered payment gateway with automatic renewals; in-app chat with voice notes, images, push notifications, broadcast messaging and community groups; online live group classes and one-to-one sessions delivered through third-party tools such as Zoom, Google Meet or YouTube, plus a recorded video library; client records with customisable evolution metrics, progress photos, compliance tracking and segmentation by keywords; training and nutrition program templates; a customisable website for the professional, and integrations with Facebook and Google Ads pixels and ActiveCampaign. Professionals can also offer a white-label branded app to their own clients, and Harbiz Academy provides training content on sales, retention and digitalisation. The company has launched Harbiz AI, which it describes as artificial intelligence built for personal trainers to automate the creation of training programs and nutrition plans.
Founding story
Harbiz was founded in 2020 by Mario Morante, who serves as CEO, and Javier Ortega. The founders describe the company's aim as simplifying the work of fitness and health professionals so they can scale their businesses and serve clients online regardless of location.
Business model
Harbiz sells subscription plans to fitness and wellness professionals and centres; the app is free for the professionals' own end clients. Plans are tiered by number of clients and upgrade automatically as a professional's client base grows, with billing charged monthly to a stored card. Annual contracts are offered at a discount, and a free trial with full features and unlimited clients requires no payment card. Professionals with more than 50 clients are directed to custom pricing.
Recurring subscription fees from professionals and fitness centres, with tiered pricing based on client volume, monthly or discounted annual billing, and custom offers for larger accounts. Client payments to professionals are processed through a Stripe-powered payments module.
Traction
At the time of the €5 million round, Harbiz reported operations in more than 35 countries, over 6,000 fitness professionals using the platform serving more than 120,000 end clients, and turnover that had doubled compared with the previous year.
Latest developments
The company has released Harbiz AI for automated creation of training programs and nutrition plans, and is running promotional pricing on annual plans. Its most recent disclosed financing is a €5 million round led by Octopus Ventures aimed at UK and German expansion, product-led growth and AI-focused product development.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Described in press coverage as a technology platform for fitness professionals operating in more than 35 countries, with growth reported as a doubling of turnover year over year at the time of its €5 million round.
Positions itself as a single system consolidating scheduling, client management, payments and subscriptions, plan design and progress tracking that professionals otherwise handle across messaging apps, spreadsheets and PDFs, complemented by white-label branded apps for professionals and AI-assisted generation of training and nutrition plans.
Technology
A web and mobile application covering scheduling, client records, program and nutrition plan design, communications and analytics, with payments handled via a Stripe-powered gateway and integrations with ActiveCampaign and Facebook/Google Ads pixels. The company has introduced Harbiz AI to generate training and nutrition plans, and a white-label option lets professionals distribute a branded version of the app.
Go-to-market
Self-service acquisition through a free trial without a credit card, supported by promotional pricing campaigns and customer testimonials from trainers and gym operators. Following its 2023 round, the company stated it would fund a product-led growth go-to-market strategy and international talent hiring, focused on the UK and German markets.
Independent fitness and health professionals — personal trainers, nutritionists, physiotherapists and yoga instructors — plus gyms, fitness clubs and studios and their management teams.
Geography
Reported to operate in more than 35 countries, with funding earmarked to strengthen its presence in the United Kingdom and Germany. Its website is published in Spanish and English.
History
Founded in 2020, the company raised a €2.5 million round in May 2022 with participation from JME Ventures, Athos Capital, Enzo Ventures and business angels including Hugo Arévalo, Íñigo Juantegui and Andreas Mihalovits. It subsequently closed a €5 million round led by Octopus Ventures, with the existing funds JME Ventures, Athos Capital and Enzo Ventures also participating, to expand in the UK and Germany and to invest in product and AI capabilities.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 5
by search overlap
Companies competing with Harbiz for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 3
launches, deals, and filingsAI feature for personal trainers that automates the creation of training programs and nutrition plans.
Round led by Octopus Ventures with participation from JME Ventures, Athos Capital and Enzo Ventures, to strengthen UK and German presence, fund product-led growth and integrate AI tools.
Round with participation from JME Ventures, Athos Capital and Enzo Ventures, plus business angels including Hugo Arévalo, Íñigo Juantegui and Andreas Mihalovits.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 5
primary sources listed
- Harbizharbiz.io · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Harbiz do?
- Spanish-founded all-in-one software for personal trainers, gyms and wellness professionals to manage clients, bookings and payments.
- Who founded Harbiz?
- Harbiz was founded by Mario Morante.
- Who are Harbiz's investors?
- Harbiz's investors include Athos Capital, Enzo Ventures, Octopus Ventures, JME Ventures.