TrueCoach
Techstars '16Boulder, US · Founded 2015 · 8 employees on LinkedIn · 2 known investors
TrueCoach is a software platform for fitness coaches and trainers to manage their clients, workouts, and coaching businesses. It serves fitness professionals including personal trainers, gym coaches, and independent fitness entrepreneurs.
Investors · 2
Competitors · 2
by search overlapIssaonline650 shared keywordsISSA provides personal trainer and fitness certifications, including NCCA-accredited options, along with nutrition and specialized coaching programs. It serves aspiring and current fitness professionals, offering job placement access to gyms, studios, and health clubs plus a job guarantee.
Virtuagym401 shared keywordsVirtuagym provides all-in-one software for managing and growing health clubs and studio chains, along with corporate health software for employers and fitness and nutrition apps for consumers. It serves fitness businesses, health professionals, and end consumers looking to support lifestyle and wellness goals.
Companies competing with TrueCoach for the same Google search keywords, organic and paid, via search-intersection analysis.
Non-dilutive funding · 1 SBIR/STTR award
Federal grants — no equity taken| Agency | Phase | Year | Amount |
|---|---|---|---|
| U.S. Air ForceAir Force | Phase I | 2019 | $50K |
Source: SBIR.gov award data (U.S. Small Business Administration). SBIR/STTR awards are competitive federal R&D grants and contracts — non-dilutive capital alongside any venture rounds above.
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Frequently asked questions
- What does TrueCoach do?
- TrueCoach is a software platform for fitness coaches and trainers to manage their clients, workouts, and coaching businesses. It serves fitness professionals including personal trainers, gym coaches, and independent fitness entrepreneurs.
- Who are TrueCoach's investors?
- TrueCoach's investors include Hilltop Venture Partners, Techstars.
- Where is TrueCoach headquartered?
- TrueCoach is headquartered in Boulder, US.


