Habitaware

Saint Louis Park, US · Founded 2014 · Delaware corporation · 1 known investors

HabitAware provides a wearable bracelet (Keen2) that uses vibration alerts to help users build awareness of and control body-focused repetitive behaviors like hair pulling, skin picking, and nail biting. The company offers the device alongside a recovery curriculum and peer coaching community for people with these conditions.

HardwareHealthtechMental Health@habitaware

Founders & leadership

Aneela IdnaniExecutive Officer, Promoter

Kirk KlobeExecutive Officer, Director, Promoter

Sameer KumarExecutive Officer, Director, Promoter

John PritchardExecutive Officer, Promoter

Investors · 1

Backstage CapitalLos Angeles · $50K

Competitors · 8

by search overlap

Healthline672 shared keywordsHealthline publishes medically reviewed health and wellness content for general consumers, drawing on a network of medical reviewers. It operates as a consumer health media and information platform.

Diabetes Prevention Program603 shared keywords

Cleveland Clinic, 2022585 shared keywordsCleveland Clinic is a patient-centered academic medical center providing clinical care, research, and medical education. The organization offers services ranging from primary care and virtual visits to specialized treatment, clinical trials, and advanced medical research.

Mayo Clinic390 shared keywords

Conor Walsh274 shared keywordsHarvard University is a higher-education and research institution whose schools and faculty conduct medical and scientific research across areas such as chronic disease, public health, and engineering. The page highlights research on conditions including cardiovascular disease, chronic pain, lung disease, and tissue engineering.

nocd231 shared keywordsNOCD provides OCD treatment through virtual therapy sessions with specialized therapists and 24/7 app-based support. The company offers evidence-based exposure and response prevention (ERP) therapy covered by 70+ insurance plans.

Refinery29225 shared keywords

Allure220 shared keywords

Companies competing with Habitaware for the same Google search keywords, organic and paid, via search-intersection analysis.

Reported raises · per SEC filings

Form D private placements

▶$160KraisedMar 2018 · 11 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Aneela IdnaniExecutive Officer, Promoter
Kirk KlobeExecutive Officer, Director, Promoter
Sameer KumarExecutive Officer, Director, Promoter
John PritchardExecutive Officer, Promoter

Offering amount: $160K
Amount sold: $160K
First sale: Aug 2017
Incorporated: Corporation, Delaware, 2014
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$510KraisedJan 2017 · 14 investors · Other Technology

Officers, directors & promoters on the filing

Kirk KlobeExecutive Officer, Director, Promoter
Sameer KumarExecutive Officer, Director, Promoter
Aneela IdnaniExecutive Officer, Promoter
John PritchardExecutive Officer, Promoter

Offering amount: $550K
Amount sold: $510K
First sale: Mar 2016
Incorporated: Corporation, Delaware, 2014
Federal exemptions: 04

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Non-dilutive funding · 5 SBIR/STTR awards

Federal grants — no equity taken

Agency	Phase	Year	Amount
National Institutes of Health (NIH)National Institutes of Health	Phase I	2023	$420.2K
National Institutes of Health (NIH)National Institutes of Health	Phase II	2022	$1.9M
National Science Foundation	Phase II	2020	$1M
National Science Foundation	Phase I	2019	$224.8K
National Institutes of Health (NIH)National Institutes of Health	Phase I	2018	$297.4K

Source: SBIR.gov award data (U.S. Small Business Administration). SBIR/STTR awards are competitive federal R&D grants and contracts — non-dilutive capital alongside any venture rounds above.