Habitaware
Saint Louis Park, US · Founded 2014 · Delaware corporation · 1 known investors
HabitAware makes Keen2, a vibrating awareness bracelet paired with recovery coaching and an online community to help people manage body-focused repetitive behaviors such as hair pulling, skin picking, and nail biting. The company serves individuals with BFRBs and works with therapists who recommend its device.
Founders & leadership
Habitaware was founded in 2014 by Aneela Idnani, Kirk Klobe, Sameer Kumar, John Pritchard, and Aneela Idnani Kumar.
Investors · 1
Reported raises · per SEC filings
Form D private placements$670K disclosed across 2 rounds · 2016–2017
▶$160KraisedMar 2018 · 11 investors · Other TechnologyRule 506(b)
- Aneela IdnaniExecutive Officer, Promoter
- Kirk KlobeExecutive Officer, Director, Promoter
- Sameer KumarExecutive Officer, Director, Promoter
- John PritchardExecutive Officer, Promoter
- Offering amount
- $160K
- Amount sold
- $160K
- First sale
- Aug 2017
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$510KraisedJan 2017 · 14 investors · Other Technology
- Kirk KlobeExecutive Officer, Director, Promoter
- Sameer KumarExecutive Officer, Director, Promoter
- Aneela IdnaniExecutive Officer, Promoter
- John PritchardExecutive Officer, Promoter
- Offering amount
- $550K
- Amount sold
- $510K
- First sale
- Mar 2016
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 04
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 3
by search overlap
Companies competing with Habitaware for the same Google search keywords, organic and paid, via search-intersection analysis.
Non-dilutive funding · 5 SBIR/STTR awards
Federal grants — no equity taken| Agency | Phase | Year | Amount |
|---|---|---|---|
| National Institutes of Health (NIH)National Institutes of Health | Phase I | 2023 | $420.2K |
| National Institutes of Health (NIH)National Institutes of Health | Phase II | 2022 | $1.9M |
| National Science Foundation | Phase II | 2020 | $1M |
| National Science Foundation | Phase I | 2019 | $224.8K |
| National Institutes of Health (NIH)National Institutes of Health | Phase I | 2018 | $297.4K |
Source: SBIR.gov award data (U.S. Small Business Administration). SBIR/STTR awards are competitive federal R&D grants and contracts — non-dilutive capital alongside any venture rounds above.
Frequently asked questions
- What does Habitaware do?
- HabitAware makes Keen2, a vibrating awareness bracelet paired with recovery coaching and an online community to help people manage body-focused repetitive behaviors such as hair pulling, skin picking, and nail biting. The company serves individuals with BFRBs and works with therapists who recommend its device.
- Who founded Habitaware?
- Habitaware was founded by Aneela Idnani, Kirk Klobe, Sameer Kumar, John Pritchard, Aneela Idnani Kumar in 2014.
- Who are Habitaware's investors?
- Habitaware's investors include Backstage Capital.
- How much funding has Habitaware raised?
- Habitaware has disclosed $670K raised across 2 rounds.
- Where is Habitaware headquartered?
- Habitaware is headquartered in Saint Louis Park, US.