Habi

Habi is a Bogotá-headquartered residential real estate technology company that buys used apartments and houses directly from owners, renovates them and resells them, earning a margin on the transaction. Its stated proposition is to close a purchase within roughly 10 days with cash payment, covering notary and registration costs and handling paperwork and repairs, compressing what the founders describe as a typical 10-month sales process. Beyond iBuying, the company offers a brokerage service (Habi Inmobiliaria), a listings marketplace of renovated homes, a mortgage/home-purchase credit product (Habi Credit), a broker alliance program, and a valuation tool called the Habimetro that estimates a property's commercial value from its characteristics [0][7].

The core of the business is a proprietary database of residential prices and transaction trends — described by co-founder Brynne McNulty Rojas as "an MLS plus Opendoor model" — feeding an automated pricing algorithm built with data from real estate, financial and government partners. The company positions itself as addressing a market where data is limited and most homes are not listed online, aiming to provide liquidity and price information to low- and middle-income consumers [3][6].

Habi's purchase criteria published on its site limit acquisitions to apartments with commercial value up to COP 400,000,000 in Bogotá and surroundings and COP 300,000,000 in other cities (brokerage assistance up to COP 500,000,000), with buildings no more than 39 years old and located in its coverage zones; mortgaged properties or those in judicial process are accepted regardless of condition [0].