La Haus
also invests · investor profileBogotá, CO · Founded 2018 · Incorporated in Cayman Islands · 8 known investors
LaHaus is a real estate platform that connects homebuyers with verified developers to purchase new residential properties in Latin America, offering flexible payment plans and AI-powered property recommendations. The platform facilitates direct transactions between buyers and developers while verifying project legitimacy and providing transparent pricing information.
Also known as La Haus · LaHaus
Founders & leadership
La Haus was founded in 2018 by Tomas Uribe and Jeronimo Alberto Uribe.
Board
Investors · 8
.svg)
Reported raises · per SEC filings
Form D private placements$135.7M disclosed across 5 rounds · 2018–2022
▶$53.6MraisedJun 2022 · 13 investors · Other TechnologyRule 506(b)
- Tomas UribeDirector
- Rodrigo Sanchez RiosExecutive Officer
- Jeronimo UribeExecutive Officer, Director
- Peter FlintDirector
- Hernan KazahDirector
- Offering amount
- $75M
- Amount sold
- $53.6M
- First sale
- Jun 2022
- Incorporated
- Other, Cayman Islands, 2018
- Federal exemptions
- 06b
▶$36.4MraisedJul 2021 · 17 investors · Other TechnologyRule 506(b)
- Jeronimo Alberto UribeExecutive Officer, Director
- Tomas UribeDirector
- Peter FlintDirector
- Rodrigo Sanchez RiosExecutive Officer
- Hernan KazahDirector
- Offering amount
- $50M
- Amount sold
- $36.4M
- First sale
- Jul 2021
- Incorporated
- Other, Cayman Islands, 2018
- Federal exemptions
- 06b
▶$33.1MraisedJan 2021 · 13 investors · Other TechnologyRule 506(b)
- Jeronimo UribeExecutive Officer, Director
- Tomas UribeDirector
- Hernan KazahDirector
- Rodrigo Sanchez RiosExecutive Officer
- Peter FlintDirector
- Offering amount
- $35M
- Amount sold
- $33.1M
- First sale
- Dec 2020
- Incorporated
- Other, Cayman Islands, 2018
- Federal exemptions
- 06b
▶$6.7MraisedJan 2020 · 5 investors · Other TechnologyRule 506(b)
- Hernan KazahDirector
- Tomas UribeDirector
- Jeronimo Alberto UribeExecutive Officer, Director
- Rodrigo Sanchez RiosExecutive Officer
- Offering amount
- $10.5M
- Amount sold
- $6.7M
- First sale
- Dec 2019
- Incorporated
- Other, Cayman Islands, 2018
- Federal exemptions
- 06b
▶$5.9MraisedJan 2019 · 10 investors · Other TechnologyRule 506(b)
- Tomas UribeDirector
- Jeronimo Alberto UribeExecutive Officer, Director
- Hernan KazahDirector
- Offering amount
- $6M
- Amount sold
- $5.9M
- First sale
- Dec 2018
- Incorporated
- Other, Cayman Islands, 2018
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026La Haus (LaHaus) operates an online platform for purchasing newly built residential property, positioning new-construction housing as both a place to live and an investment. Buyers browse projects from developers the company has vetted, are connected directly with those developers to negotiate offers, and can reserve a unit and then follow construction progress through updates the company requests from the developer. Payment structures are presented as customizable, combining a reservation and down payment with monthly installments and a final payment at delivery.
The platform includes a verification layer in which La Haus reviews land-use compliance with urban-planning rules, the existence of an administration-and-payments trust (fiducia) for the project, title studies covering ownership and encumbrances, and judicial or regulatory proceedings against the partner developer. On the consumer side, the company markets an AI advisor named "Sam" that analyzes projects listed on the site to recommend options and build a personalized payment plan, and it runs a referral program paying up to COP 2,200,000 when a referred buyer completes a purchase. For developers, La Haus markets "LaHaus AI" as a tool for contacting each inbound lead in under five seconds. The company's site cites Colombian cities including Bogotá, Medellín, Cartagena and Santa Marta in customer references, and describes an ambition, quoted from press coverage, to extend a Zillow-inspired platform to cities across Latin America.
Business model
La Haus intermediates between buyers of new-construction homes and residential developers: it aggregates and verifies developer projects, connects buyers directly with developers, and supports reservation and staged payment plans. It also offers AI-based tools to developers for rapid lead response, and operates a referral program that compensates individuals who bring in buyers who complete purchases (source 0).
Traction
The site reports a 4.5 average rating from 273 customer ratings and cites cumulative counts of buyers, developer partners and USD millions in transactions, though the specific figures are not rendered numerically (source 0).
▸Full profile — market position, technology, go-to-market, geography
Market position
The company describes itself as backed by Kaszek, NFX, Acrew and Bezos Expeditions, and cites press coverage characterizing it as a Zillow-inspired residential real estate platform for Latin America with a valuation above USD 100 million reported at the time of a USD 35 million raise (source 0).
Technology
The consumer-facing product is a project search and listing platform combined with an AI advisor, "Sam," that reviews projects on the site to suggest options and generate personalized payment plans. A separate product marketed as LaHaus AI is aimed at developers for sub-five-second response to inbound leads. The site also discloses that most human imagery on its homepage, excluding testimonials, is AI-generated and illustrative (source 0).
Go-to-market
Direct-to-consumer acquisition through the web platform and AI-assisted advisory, supply-side partnerships with verified developers, and a referral program paying bonuses of up to COP 2,200,000 per completed purchase by a referred buyer (source 0).
Individual buyers of newly built homes in Colombia and Latin America, including owner-occupiers and buyers purchasing for rental or investment purposes, plus residential developers and construction companies seeking buyer leads (source 0).
Geography
Colombia-focused activity is evidenced by customer references in Medellín, Cartagena and Santa Marta and by pricing quoted in Colombian pesos, alongside a stated intent to expand the platform to cities across Latin America (source 0).
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 2
by search overlap
Companies competing with La Haus for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structure▸Research sources · 1
primary sources listed
- La Hauslahaus.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does La Haus do?
- La Haus is a Latin American proptech platform for buying new-construction homes from verified developers.
- Who founded La Haus?
- La Haus was founded by Tomas Uribe, Jeronimo Alberto Uribe in 2018.
- Who are La Haus's investors?
- La Haus's investors include Acrew Capital, Beresford Ventures, Flucas Ventures, Kaszek Ventures, Next Legacy Partners, NFX, Renegade Partners, 75 & Sunny.
- How much funding has La Haus raised?
- La Haus has disclosed $135.7M raised across 5 rounds.
- Where is La Haus headquartered?
- La Haus is headquartered in Bogotá, CO.