Goodbuygear
Founded 2016 Β· 41 employees on LinkedIn Β· 6 known investors
GoodBuy Gear is an online marketplace selling quality-checked secondhand and open-box baby and kids' gear, including strollers, car seats, high chairs, carriers, and bassinets. It verifies and lists items by condition and offers a price-match guarantee for parents shopping for used baby products.
Also known as Goodbuy Gear Β· GoodBuy Gear
Investors Β· 6
Company profile
researched Aug 2026GoodBuy Gear operates an online managed marketplace through which parents, brands and retailers recirculate used and open-box baby and children's products, including strollers, bassinets, car seats, high chairs, carriers, rockers, changing pads and play mats. Items are listed with an assigned condition grade such as Open Box, Barely Used or Gently Used, shown alongside the original retail price and the discounted marketplace price, and are generally single-unit listings.
On the supply side, the company handles the operational work of resale for sellers: it offers at-home pickup or drop-off options and manages photographing, cleaning and listing items. Sellers can receive up to 85% of an item's sale value. On the demand side, buyers shop nationwide with shipping, with free shipping offered on orders above $100, and the company runs promotional offers tied to specific brands. Customer support is provided by chat and email during weekday business hours (9am-5pm EST).
The company has expanded its category coverage over time, including a 2023 move into selling pre-owned, quality-inspected car seats, and in August 2024 acquired JoyLet, a baby and kid gear rental membership service, discontinuing JoyLet's rental offering and moving those items to the GoodBuy Gear marketplace for purchase.
Founding story
The company was founded in 2016 by Kristin Langenfeld and Jessica Crothers as a marketplace for parents to buy and sell gently used baby and children's products; it is described as female-founded and mom-founded, with Langenfeld serving as CEO.
Business model
Managed marketplace: GoodBuy Gear takes in used and open-box baby and kid gear from parents, brands and retailers, inspects and grades it, and handles photography, cleaning and listing, with sellers receiving up to 85% of the sale value of each item sold. The company also works with brand and retail partners on recirculating inventory. Sources describe the business as a marketplace model.
Revenue is derived from sales of secondhand and open-box items on its marketplace, with sellers keeping up to 85% of an item's sale value and the remainder retained by the company.
Traction
As of June 2023 the company reported over 270,000 secondhand items sold and more than 12,000 families having resold items through the platform, with average year-over-year growth of 186% since 2018. In the first months of 2023 it doubled its base of brand and retail partners.
Latest developments
The August 2024 acquisition of JoyLet added the company's personalized gear roadmap concept to the GoodBuy Gear customer experience and moved former rental inventory onto the marketplace for sale. The site continues to list open-box and used gear from brands including Cybex, Halo, Joolz, Mockingbird, Silver Cross, Thule and Maxi-Cosi.
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
Described in its funding announcement as the leading online resale marketplace for baby and kid gear, addressing a US market in which parents are said to spend $87 billion annually on baby and kid gear. The company reported that 83% of marketplace inventory is never or barely used before listing, and named as winner of the Denver Business Journal's 2023 Small Business Awards.
Full-service handling of the resale process for sellers (pickup or drop-off, cleaning, photography and listing), condition-graded and quality-inspected inventory, and the sale of pre-owned quality-inspected car seats, described in 2023 as a first in the industry. Buyers are stated to save an average of 50% off retail.
Technology
An online marketplace platform that lists individual secondhand and open-box items with condition grading and item-level attribute details (for example whether accessories such as mattress pads, rain covers or cup holders are included), supported by internal quality inspection processes, including inspection of pre-owned car seats.
Go-to-market
Direct-to-consumer e-commerce on goodbuygear.com with nationwide shopping and shipping, supported by free shipping on orders over $100 and bundled promotional discounts. Supply is acquired through white-glove selling services with at-home pickup and drop-off locations in selected metros, and through partnerships with brands and retailers.
Parents and families buying and reselling baby and children's gear, plus brands and retailers seeking a channel to recirculate used, returned or open-box inventory.
Geography
Headquartered in Denver, Colorado, with a fulfillment center in Malvern, Pennsylvania. As of June 2023 white glove selling services were offered in Denver, Philadelphia, Washington D.C. and New York City and their surrounding metro areas, with shopping and shipping available nationwide in the United States.
History
Founded in 2016, GoodBuy Gear raised a $750,000 seed round about a year after founding. In June 2023 it announced a total of $14 million in funding co-led by Interlock Partners and existing investor Revolution Ventures, at which point Interlock's Carl Sparks joined the board. Also in early 2023 it began selling pre-owned, quality-inspected car seats and doubled its brand and retail partner base. In August 2024 it acquired JoyLet, a gear rental membership business founded by Alli Cavasino and Natalie Poston, discontinuing JoyLet's rentals and transferring items to the GoodBuy Gear marketplace.
Compiled by commissioned research from 5 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Competitors Β· 6
by search overlap
Companies competing with Goodbuygear for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline Β· 5
launches, deals, and filingsGoodBuy Gear acquired JoyLet, a baby and kid gear rental membership service co-founded by Alli Cavasino and Natalie Poston. JoyLet's rental offerings were discontinued and its rental items were made available for purchase on the GoodBuy Gear marketplace.
The company announced a total of $14 million in funding co-led by Interlock Partners and existing investor Revolution Ventures, with participation from Crawley Ventures, Mana Ventures, Access Ventures, Relay Ventures and Denver Angels. Interlock Managing Partner Carl Sparks joined the board of directors.
$14M source β
Carl Sparks, Managing Partner at Interlock, joined GoodBuy Gear's board of directors in connection with the funding announcement.
In the first months of 2023 GoodBuy Gear began selling pre-owned, quality-inspected car seats, described as a first in the industry, and doubled its base of brand and retail partners.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 5
primary sources listed
- Goodbuygeargoodbuygear.com Β· web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Goodbuygear do?
- GoodBuy Gear is a managed online resale marketplace for quality-checked used and open-box baby and kid gear.
- Who are Goodbuygear's investors?
- Goodbuygear's investors include Access Venture Partners, Interlock Partners, Relay Ventures, Access Ventures, Denver Ventures, Kokopelli Capital.