Fundraising Fox

Glacier

San Francisco, US · 110 employees on LinkedIn · 19 known investors

Glacier develops AI-powered robotic systems for material recovery facilities (MRFs) to improve recycling sorting and material quality. The company targets MRF operators and brands seeking to increase recycling efficiency and reduce waste.

Also known as endwaste.io · Glacier

Founders & leadership

RH
Rebecca Hu-ThramsFounder
AM
Areeb MalikFounder

Investors · 19

Also in the syndicate · 4

Climate Pledge FundCox ExponentialOne Small PlanetOverture Climate VC

Funding

SEC filings, press & company announcements

$32M disclosed across 2 of 3 rounds · 2024–2025

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Glacier develops compact sorting robots that combine computer-vision AI with robotic actuation for use inside material recovery facilities (MRFs). The systems are designed to recover a range of commodity streams, including plastics, film and flexibles, paper, old corrugated cardboard (OCC), and metals, with the stated aim of increasing recovery rates and reducing the share of valuable material sent to landfill.

Alongside the hardware, Glacier offers a data product oriented toward consumer brands, marketed as Glacier Brand Intelligence, which provides real-time, item-level visibility into what appears in recycling streams via dashboards. The company positions the two offerings as complementary: robots deployed on MRF sort lines generate the image data, and the resulting analytics are surfaced to brands as packaging and impact information.

Business model

Glacier sells to two customer groups: MRF operators, to whom it positions automation as a return-on-investment case through higher throughput and reduced contamination without added headcount, and consumer brands, to whom it offers item-level recycling stream data and dashboards.

Traction

Named customers and referenced users on the company's site include RRRASOC, Recology, and Colgate-Palmolive, whose representatives describe throughput gains, reduced contamination, improved worker safety, and actionable packaging data.

Full profile — market position, technology, go-to-market, geography

Market position

Glacier presents itself as a provider of next-generation recycling automation, competing on ROI relative to other sorting solutions tested by MRF operators, and pairing sorting hardware with brand-facing recycling data.

Technology

AI vision models the company states are trained on billions of real recycling images, paired with compact robots sized for installation on MRF sort lines, plus real-time dashboards delivering item-level data.

Go-to-market

Operators of material recovery facilities and municipal or regional recycling authorities, and consumer packaged goods brands interested in packaging and recycling stream data.

Geography

The company describes results across facilities nationwide in the United States and is headquartered in San Francisco.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
HeadcountAug 2026110

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 3

by search overlap

Companies competing with Glacier for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Glacier do?
Glacier builds AI-vision sorting robots and item-level recycling data tools for material recovery facilities and brands.
Who founded Glacier?
Glacier was founded by Rebecca Hu-Thrams, Areeb Malik.
Who are Glacier's investors?
Glacier's investors include AlleyCorp, Asymmetric Capital Partners, Ecosystem Integrity Fund, Jetstream, New Enterprise Associates (NEA), Overlap Holdings, SHAKTI, Unanimous Capital and 7 more.
How much funding has Glacier raised?
Glacier has disclosed $32M raised across 2 of its 3 known rounds.
Where is Glacier headquartered?
Glacier is headquartered in San Francisco, US.