Functionly

Functionly develops cloud-based organizational design and org chart software aimed at business leaders and organizational development consultants rather than HR specialists alone. The platform unifies people data across systems to visualize an organization, then lets users design future-state structures through drag-and-drop interaction, map groups, goals, roles, accountabilities and dotted-line reporting relationships, and compare alternative scenarios with headcount and cost forecasts. Additional capabilities include integrations that keep charts current, real-time collaboration, sharing, embedding and export, change planning with delegated actions, industry templates, access controls, and an AI feature set marketed as OrgPilot AI with Advisor and Agent modes.

The company positions the product against traditional project-based org design engagements delivered by large consultancies, arguing that continuous, self-serve software can address restructures, workforce expansion, reductions in force, mergers and acquisitions, annual strategic planning, executive transitions and accountability mapping. An earlier articulation of the approach emphasized building org charts based on what people actually do rather than job titles or functional areas, using org design patterns developed with academics, expert org designers and practicing leaders.

Functionly states it is SOC 2 Type II certified. Its resources include the Orginometry blog, an org design podcast, case studies, templates, training material and an expert contributor program.

Founding story

Functionly was founded in 2018 by CEO Tim Brewer and co-founder Damian Bramanis. Brewer had previously advised Dropbox on distribution strategy and worked as an investor and company advisor; the company states the idea came from observing that managers repeatedly struggled to ensure the right people with the right skills were in the right roles and to manage that dynamically, a problem the founders argued external consultants could not solve in real time.

Business model

Software-as-a-service sold on a self-serve and sales-assisted basis, with a free trial (advertised at 22 days), published pricing tiers, an enterprise offering, and a partner program that lets consultants activate multiple workspaces to manage client organizations. A free version of the product was launched alongside the 2021 seed round.

Subscription software; the company described a paid customer base alongside a free offering used by other organizations.

Traction

At the time of the 2021 seed announcement the company reported paid customer growth of almost 900% following the Covid-19 pandemic and more than 3,000 organizations using its free offering, with thousands of trials across the USA, UK and Australia. The website states that companies from 100 to 10,000+ employees use the product.

Latest developments

In August 2025 the company announced integrations designed to keep org charts continuously up to date. Current product materials also promote OrgPilot AI Advisor and Agent modes and SOC 2 Type II certification.