ForUsAll

ForUsAll is a retirement-plan technology and advisory company that sells 401(k) plans to small and mid-size employers. Its main offering is a full-service, turnkey 401(k) platform for companies setting up a new plan or replacing an incumbent provider, plus an "Advisor+" recordkeeping-adjacent service that layers automation, advice and fiduciary services onto an employer's existing 401(k) without changing providers. Core platform features include payroll integration, automated plan administration, compliance support, financial advisors available to employees, and fiduciary protection covering both 3(38) investment fiduciary and 3(16) administrative fiduciary roles.

Plan investment menus start with a low-cost core fund lineup and managed options, with an environmentally focused fund range, and can be extended with self-directed windows: a brokerage window covering stocks, bonds, ETFs and mutual funds, and a cryptocurrency window offering a range of cryptocurrencies alongside education and guardrails. The company also markets DAVE, a virtual advisor that answers employee questions as a supplement to its human advisors, and a Safe Harbor plan design intended to pass year-end non-discrimination testing automatically. ForUsAll's site notes that implementation work can involve an external recordkeeper (a client testimonial references LT Trust as recordkeeper).

An EquityZen pre-IPO listing describes ForUsAll as a Series B financial technology company focused on expanding access to 401(k) plans for underserved small and medium-sized businesses, founded by people who previously worked on 401(k) plans for large corporations.

Founding story

EquityZen's listing states the company was founded by experts who had previously transformed 401(k) plans for Fortune 500 companies and set out to bring that expertise to small and mid-size employers. Note that the EquityZen profile gives a founding year of 2014.

Business model

B2B sale of retirement plan services to employers, delivered as a subscription-plus-asset-based fee: a base plan fee of $120 per month plus $6 per participant per month, plus a ForUsAll advisory fee of 0.20%–0.40% of plan assets per year, with no setup fees. Employers can buy either the full 401(k) platform or add-on advisory/administration services on top of an existing provider.

Recurring plan-level and per-participant fees combined with an asset-based advisory fee on plan assets; no setup fees are charged.

Traction

As of December 31, 2022, the company reported serving more than 550 companies and more than 100,000 employees (including terminated participants with a balance), with $1.55 billion in assets under management. Self-reported plan outcomes on its EquityZen profile include 88% participation and 8% savings rates.

Latest developments

The company's website continues to market its 401(k) platform, Advisor+, Safe Harbor plans and crypto window, with headline metrics still stated as of December 31, 2022 and a 2026 site copyright notice. EquityZen lists ForUsAll as a Series B private company whose shares trade on its secondary marketplace, and names Jeff Schulte as CEO, while the company's own about page lists David Ramirez as Chief Executive Officer alongside Greg Stein (Head of Product), Cynthia Bloch (Chief Compliance Officer) and Bhavani Yanamadala (Chief Technology Officer).