Folloze

Folloze operates a B2B buyer experience and content intelligence platform aimed at account-based marketing (ABM) and account-based experience (ABX) programs. From a campaign brief, the platform generates personalized microsites and landing pages, campaign emails and LinkedIn ads, then activates that content across target accounts and captures engagement signal. The product is organized around three functions - Build (campaign and experience generation with templates, no-code design tools and AI assistance), Activate (content delivery, scheduling, segmentation, follow-up and routing of signal to sales), and Signal (account- and individual-level analytics on what buyers explored and which contacts are engaged), surfaced through an Impact Dashboard.

The company positions the platform as an execution layer that sits on top of an existing go-to-market stack rather than replacing it. Enterprise governance features include enforced brand styling, locked templates and design tokens, support for custom HTML/CSS, and centralized control over publishing, editing and access across teams and regions. Folloze markets a packaging called Folloze X, described as three agents in one autonomous marketing workspace.

Founding story

Folloze was founded by B2B enterprise marketing, sales and strategy executives who identified an opportunity to change how sellers engage with buyers. CEO and co-founder Etai Beck previously held product management, marketing and strategy roles at Juniper Networks following its acquisition of Kagoor Networks; co-founder and Chief Product Officer David Brutman previously held product and marketing leadership roles at SAP.

Business model

Folloze sells software to B2B marketing and sales organizations, with materials referencing ARR-based revenue operations and customer retention, and positioning the platform as a consolidation point for other martech spend.

Software-as-a-service sold to enterprise and mid-market B2B go-to-market teams; the company cites customer retention and ARR strategy as core metrics.

Traction

Company materials cite over 300,000 campaigns powered and $11B in influenced pipeline cumulatively, a 92% customer retention rate, and customer outcomes including $6.3M influenced pipeline, a 40% increase in pipeline, 5,052 users engaged and a five-month sales cycle reduction.

Latest developments

Recent product positioning centers on Folloze X, an agent-based marketing workspace, and on MCP/API connectivity that allows campaigns created in Claude, ChatGPT or Gemini to be deployed, hosted and personalized within governed Folloze experiences, with engagement routed back to Salesforce, Marketo and 6sense as first-party signal.