Airfocus
Hamburg, DE · 38 employees on LinkedIn · 5 known investors
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airfocus makes product management software that helps product teams manage work and roadmaps, align across teams, and connect strategy to execution. Founded in 2017 in Hamburg, it was acquired by Lucid Software in February 2025.
Also known as airfocus by Lucid
Founders & leadership
Investors · 5
Also in the syndicate · 2
Funding
SEC filings, press & company announcements- Undisclosed amountSeries AJun 2021Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026airfocus, presented as "airfocus by Lucid", is a product management platform that consolidates product strategy, prioritization, roadmaps, objectives and OKRs, customer feedback and insights into a single connected system. The product includes modules for objectives and OKRs, roadmaps, prioritization, feedback and insights collection, and a branded user-facing portal for engaging with users.
The platform emphasizes handling multi-team and multi-product complexity through configurable hierarchies, custom fields and portfolio-level views, and positions itself as an "intelligence-powered" tool that acts on information rather than only displaying it. Stated intelligence capabilities include automatically and continuously surfacing patterns from tickets, transcripts and surveys with traceability back to the source, flagging drift, blockers and risks across a product portfolio in real time, and AI-assisted work such as triaging feedback and insights, co-authoring PRDs and specs and closing stakeholder loops. The company also positions airfocus as a context layer for external AI tools and agents, so that systems such as Claude and Copilot can operate on a team's actual strategy, feedback and roadmap data; one customer references using an MCP layer on top of airfocus data.
Business model
airfocus sells its product management platform to product organizations, with sales led through booked demos and hands-on deployment support rather than purely self-serve adoption.
Traction
The company cites use by large product organizations and publishes customer references from Papirfly, Oodrive, Visit Group and Ricoh Europe. Papirfly's CPO states that a unified setup covering 32 products and more than 300 services was built in 12 months using airfocus.
▸Full profile — market position, technology, go-to-market
Market position
airfocus positions itself as a "Product Intelligence Platform" for product management, marketed to enterprise product organizations and operating as part of Lucid Software.
Stated differentiators include adaptability to existing organizational structures via configurable hierarchy and custom fields, design for multi-team complexity from the outset, enterprise-grade readiness aligned with Lucid Software's security approach, EU-based hosting, hands-on deployment support, and grounding third-party AI tools and agents in the customer's own product strategy, feedback and roadmap data.
Technology
The platform provides a structured context layer combining strategy, signal and insight data, with configurable hierarchies, custom fields and portfolio views. It applies AI to surface patterns from tickets, transcripts and surveys, flag portfolio risks and drift, triage feedback, and co-author PRDs and specifications, and exposes product data to external AI tools and agents (including via MCP, as described by a customer). Enterprise security standards are addressed as part of Lucid Software's security approach, and EU-based hosting is cited by a customer as a differentiator.
Go-to-market
The website's primary call to action is booking a demo. The company states that rolling out across a complex organization is not a self-serve project and that its team works hands-on through deployment alongside customers, including organizations managing around 20 product teams.
Product organizations and product leaders, including CPOs, CTOs, heads of product and product operations managers, particularly larger and multi-team enterprises managing complex product and service portfolios. Named customers include Papirfly, Oodrive, Visit Group and Ricoh Europe.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 1
primary sources listed
- Airfocusairfocus.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Airfocus do?
- airfocus is a product management platform for prioritization, roadmapping, OKRs and customer feedback, now part of Lucid Software.
- Who founded Airfocus?
- Airfocus was founded by Malte Scholz, Valentin Firak, Christian Hoffmeister.
- Who are Airfocus's investors?
- Airfocus's investors include Newion, Riverside Acceleration Capital, XAnge.
- Where is Airfocus headquartered?
- Airfocus is headquartered in Hamburg, DE.