Flyr

FLYR (also known as FLYR Labs) is a San Francisco-headquartered technology company that develops cloud-native commercial software for airlines, hospitality and wider travel and transportation businesses. Its core product, FLYR Offer & Order, is layered on top of an airline's existing passenger service system (PSS) and is designed to modernize retailing without a full system replacement. Modules include a persistent omnichannel shopping cart for multi-product itineraries, a marketplace that bundles flights with hotels, ground transport and activities into a unified order, post-booking self-servicing across air and non-air content, AI-driven dynamic offers and pricing that operate without filed fare ladders, and cross-airline retailing that lets partner airline flights and ancillaries be sold and serviced in one cart with shared loyalty benefits and automated settlement.

The platform is built on modularity and open industry standards including IATA New Distribution Capability (NDC) and ONE Order. Earlier generations of the product were marketed as the Cirrus Revenue Operating System and later the Commercial Operating System, combining deep-learning forecasting, pricing, reporting and simulation in a single interface alongside e-commerce components such as an internet booking engine, offer management, customer messaging, customer management and content management. FLYR also operates FLYR Hospitality, an AI-first revenue strategy and analytics suite for hotel operators.

As of its about page, FLYR employs more than 700 people and supports hundreds of customers worldwide. Named customers include Avianca, JetBlue, Air New Zealand, Virgin Atlantic, Riyadh Air, Best Western Scandinavia and The Boca Raton.

Founding story

The company was founded in 2013 by Alex Mans, who has been building technology startups since age 15. It began by applying AI to forecast airfares for travelers looking to buy at the best price, then repositioned the underlying forecasting technology toward airline commercial decision-making.

Business model

FLYR licenses cloud-based software to travel and transportation operators, primarily airlines and hotel groups. The platform is delivered modularly so customers can adopt individual components — revenue management, retailing, order management, e-commerce — alongside existing systems; earlier materials describe a cloud deployment compatible with airlines' existing commercial systems requiring no upfront investment to prove benefits.

Recurring software revenue; the company reported annualized recurring revenue growth of 290 percent over the 12 months preceding August 2024.

Traction

By the end of 2021 FLYR expected to manage over $14 billion of revenue for dozens of airline customers, with published results of up to a 7 percent revenue increase for customers. Annualized recurring revenue grew 290 percent in the 12 months to August 2024. The company reports more than 700 employees and hundreds of customers, including Avianca, JetBlue, Air New Zealand, Virgin Atlantic, Riyadh Air, Best Western Scandinavia and The Boca Raton.

Latest developments

FLYR has announced what it describes as the industry's first live codeshare between an Offer and Order airline and a legacy PSS carrier, a partnership with Res2 to add a modular Order-based delivery option, the launch of Riyadh Air on its Offer & Order platform, expansion of its Saudi Arabia presence with a regional headquarters, and a collaboration with IBM Consulting on digital airline retailing. Leadership additions include Steven Berns as Chief Financial and Administrative Officer and Andy Kidd as Chief Commercial Officer.