/Companies

Firstbase

Aberdeen, Scotland · Founded 2019 · 8 known investors

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Firstbase provides IT asset management and equipment provisioning services for distributed teams, handling device procurement, onboarding, asset tracking, repairs, and offboarding through automation and centralized infrastructure.

Also known as Firstbase

Founders & leadership

CH
Chris HerdFounder

Investors · 8

Funding

SEC filings, press & company announcements

$15M disclosed across 2 of 5 rounds · 2020–2022

▶$12.9MraisedMay 2021 · 13 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Linford BastianExecutive Officer
  • Linford Bastian IIIDirector
  • CHRISTOPHER HERDExecutive Officer, Director
  • David GoldbergDirector
  • David UlevitchDirector
Offering amount
$12.9M
Amount sold
$12.9M
First sale
Mar 2021
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2MraisedSep 2020 · 12 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • CHRISTOPHER HERDExecutive Officer, Director
Offering amount
$2M
Amount sold
$2M
First sale
Aug 2020
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Firstbase operates a platform that lets companies procure, deploy, track, retrieve and redeploy employee equipment such as laptops, monitors, keyboards, peripherals and remote-work furniture. Customers manage the full device lifecycle from a single dashboard that records assignments, transfers and location data across countries in real time, positioned as a replacement for spreadsheet-based asset tracking.

The service covers onboarding, in-life milestones, offboarding and reuse. Equipment is held in global warehouses and shipped pre-configured so devices arrive ahead of a new hire's start date, including imaging and configuration to customer requirements. For offboarding, Firstbase automates address confirmation, dispatch of retrieval kits and shipping labels, and the associated employee follow-up, and it handles repairs by swapping broken equipment and fixing it on the back end. The platform connects to existing enterprise tooling through a directory of more than 100 applications, and supports audit trails intended for security and compliance reporting, including tracking the physical location of regulated data.

Business model

Firstbase sells a software platform combined with in-house logistics infrastructure and warehouse inventory. Customers can lease equipment, purchase it, or supply their own hardware for Firstbase to manage, giving flexibility in how procurement is financed.

Traction

The site cites 99% customer satisfaction and per-1,000-employee savings of roughly $100,000 in annual shipping costs and 5,000 labor hours per year. Case studies describe one customer managing about 4,000 laptops with two IT staff, and another reducing time spent on equipment management from 80% to about 10% of an administrator's time.

▸Full profile — market position, technology, go-to-market, geography

Market position

Pre-stocked global warehouse inventory that shortens equipment lead times from weeks to days, an automated offboarding flow reported to recover more than 97% of devices, in-house logistics combined with software, repair-by-swap handling, and flexible lease, purchase or bring-your-own-equipment procurement.

Technology

A dashboard-based asset management system that automatically logs each device from purchase through retrieval, tracks assignments and transfers, maintains audit trails for equipment moves, and integrates with more than 100 third-party applications. Devices can be imaged and configured before shipment.

Go-to-market

Direct sales supported by live demos, a savings calculator, published customer case studies and webcasts, targeting IT leadership at growing and globally distributed companies.

IT, security and people-operations teams at companies with in-office, hybrid or fully remote workforces, ranging from growing teams of about 50 employees to global organizations of around 15,000. Named customers include Cresta, Productboard, Earnest Analytics, AKASA, Paxos and Verse.

Geography

Serves customers in more than 150 countries, with specific reference to India, the UK and the US, and delivery to locations including Austin, Sao Paulo and Singapore. Inventory is held in global warehouses to shorten shipping times.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Countries servedJan 2025150
Customer satisfactionJan 202599%
Device retrieval rateJan 202597%
Integrations availableJan 2025100 apps

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Related companies · 6

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WorkwizeWorkwize automates IT hardware provisioning and offboarding for HR teams by connecting to HRIS systems and managing the full employee equipment lifecycle. The platform enables companies to provision preconfigured devices globally, track assets in real time, and automate device retrieval when employees leave.
DeelDeel is a global HR platform that enables businesses to hire, onboard, and manage employees and contractors across borders. The platform handles payroll, compliance, and HR administration for companies managing international workforces.
StaffbaseStaffbase provides an employee communication and experience platform that helps enterprises reach, inform, and engage their workforce across channels and connected business systems. It serves internal communications, HR, and IT teams with content publishing, analytics, AI-powered knowledge surfacing, and integrations with tools like SharePoint and Microsoft Teams.
GroWrk RemoteGroWrk offers an IT asset management platform that lets companies equip, manage, and support their teams' equipment from a single system. It is aimed at organizations managing distributed or remote workforces.
ZluriZluri offers IVIP (Identity Visibility and Intelligence Platform), which discovers and inventories human and non-human identities across SaaS, cloud, and on-premises systems and maps their access paths through a unified identity graph. It provides continuous activity analysis and non-human identity governance to help security, IT, DevSecOps, and compliance teams detect and prioritize identity-related risks.

Companies working in the same space as Firstbase.

In the news

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Firstbase do?
Firstbase is a platform for equipping distributed teams with IT hardware and managing device lifecycles across 150+ countries.
Who are Firstbase's investors?
Firstbase's investors include Andreessen Horowitz, Asymmetric Capital Partners, Forum Ventures, Lorimer Ventures, Alpaca VC, Amino Capital, Backend Capital, Kleiner Perkins.
How much funding has Firstbase raised?
Firstbase has disclosed $15M raised across 2 of its 5 known rounds.
Where is Firstbase headquartered?
Firstbase is headquartered in Aberdeen, Scotland.