Zluri

Market position

Zluri positions itself against legacy IAM and IGA tools designed for on-premise environments and human users, arguing they carry long implementation cycles, high cost and operational overhead. It emphasizes visibility-first discovery, a unified data fabric, breadth of integrations and coverage of non-human identities such as service accounts, API tokens and AI agents. It reported over 250 global customers as of July 2023, and has received G2 High Performer Winter 2022 and Software Advice's Most Recommended award in the SaaS Management Platform category for 2021.

Combines SaaS/application discovery with identity governance in one platform, covering both human and non-human identities, with a graph-based intelligence layer, a large application catalog, 300+ direct integrations plus iPaaS and SDK options, and a Universal Identity Connector that extends governance to on-premise, homegrown and custom applications.

Technology

The platform is built on IRIS, a real-time identity intelligence layer performing aggregation and staging of identity signals with source lineage, normalization and canonicalization of identity records, a relationship graph of identities and effective permissions, and an intelligence/decisioning layer for risk detection, prioritization and remediation. Zluri operates a patented application discovery engine with a catalog of 239,000+ applications enriched with G2 metadata, 300+ direct API integrations, a native iPaaS engine, an integration SDK for custom API endpoints, and a Universal Identity Connector for applications lacking native integrations. At the time of the Series B the company said it had built a custom large language model trained on billions of data points to power its CoPilot assistant.

Go-to-market

Demand generation through the company website with demo requests, product tours, an ROI calculator, customer stories, blog, whitepapers and webinars, supported by a partner program and direct go-to-market teams in North America and Europe.

IT and security teams at mid-market and large enterprises running large SaaS and cloud estates; named customers have included Monday.com, Tipalti, Whoop, Catapult Sports, Razorpay, Smartnews, Amagi, Daxko, Traveloka, Chargebee, MoEngage, Guesty, Whatfix, Tripledot, Pano AI, Assured Allies and ARC Group.

Geography

Headquarters address listed at 691 S. Milpitas Blvd, Suite 217, Milpitas, California 95035. The Series A announcement was datelined Bengaluru, India and San Francisco, US; the company set up a California office after that round and has expanded go-to-market in North America, Europe and Asia.

History

Zluri was founded in 2020 by Chaithanya Yembari, Ritish Puttaparthi (Ritish Reddy) and Sethu Meenakshisundaram, who had previously worked together at Knolskape. It launched its SaaS discovery engine in 2020, raised a $2M seed round in January 2021 from Endiya Partners and Kalaari Capital, and a $10M Series A led by MassMutual Ventures in January 2022. Following the Series A the company doubled team size and opened a California office. In July 2023 it raised a $20M Series B led by Lightspeed, bringing total venture funding to $32M, and subsequently launched an identity governance product and the Zluri CoPilot assistant. The platform has since been repositioned around identity security, with the IRIS intelligence layer and identity visibility for non-human identities.