Finmkt
New York, US · Founded 2010 · 5 known investors
FinMkt provides an API-driven cloud platform for embedded lending and payments, enabling banks, credit unions, and enterprise partners to offer consumer lending and point-of-sale financing solutions.
Cloud ComputingFintechSaaS
Founders & leadership
Finmkt was founded in 2010 by Luan Cox, Sri Goteti, and Alice (Luan) Cox.
Investors · 5
Reported raises · per SEC filings
Form D private placements$13.6M disclosed across 3 rounds · 2013–2019
▶$7MraisedDec 2021 · 12 investors · OtherRule 506(b)
▶$7MraisedDec 2021 · 12 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Matthew P. KinleyDirector
- Joe MaxwellDirector
- Srikanth GotetiExecutive Officer, Director
- Alice T CoxExecutive Officer, Director
- Offering amount
- $7M
- Amount sold
- $7M
- First sale
- Jul 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5.4MraisedNov 2017 · 25 investors · Other TechnologyRule 506(b)
▶$5.4MraisedNov 2017 · 25 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Nathan BarberExecutive Officer
- Srikanth GotetiExecutive Officer
- Alice (Luan) CoxExecutive Officer
- Offering amount
- $5.9M
- Amount sold
- $5.4M
- Proceeds to insiders
- $150K
- First sale
- Jun 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.2MraisedFeb 2014 · 15 investors · Other TechnologyRule 506(b)
▶$1.2MraisedFeb 2014 · 15 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Alice (Luan) Tera CoxExecutive Officer
- Srikanth GotetiExecutive Officer
- Offering amount
- $2.5M
- Amount sold
- $1.2M
- Proceeds to insiders
- $100K
- First sale
- Oct 2013
- Incorporated
- Limited Liability Company, New York, 2010
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 9
by search overlapChargeAfter141 shared keywordsChargeAfter operates an embedded consumer financing platform that connects mid-market and enterprise merchants to a network of lenders, offering point-of-sale financing across in-store, in-home, online, and telesales channels. It also provides a white-label financing platform for financial institutions to create and distribute consumer finance products.
Cherry140 shared keywordsCherry is a point-of-sale financing platform that enables healthcare practices to offer patients buy-now-pay-later payment plans with instant approval and competitive rates.
Experian112 shared keywordsExperian offers consumers tools to access their credit report and FICO Score, build credit, and manage money, including credit card matching, bill and subscription negotiation, car insurance comparison, and a digital checking account with debit card. It serves individual U.S. consumers through its app and financial products.
jifiti106 shared keywordsJifiti provides a white-labeled, modular lending platform for banks and financial institutions to digitize and automate financing workflows across consumer and business lending. The platform supports direct digital and embedded lending channels for onboarding, loan origination, decisioning, servicing, and fund disbursement.
Turnkey Lender100 shared keywordsTurnKey Lender provides an AI-powered, end-to-end loan management platform covering loan origination, underwriting, servicing, collections, reporting, and secured lending for businesses that issue consumer and small business loans. The no-code software includes a decisioning engine, configurable credit product builder, and integrations with 75+ accounting, credit bureau, KYC/AML, and payment systems.
Jetlore98 shared keywordsJetlore was a Palo Alto AI startup that turned unstructured retail product data into structured attributes so merchants could personalise what each shopper saw. Founded by Stanford researchers, it raised from Sierra Ventures, Alsop Louie Partners, Fenox Venture Capital, BRM Capital and Mercury Fund, and PayPal acquired it in 2018.
ACI Worldwide94 shared keywordsACI Worldwide provides cloud-based payments software that processes high volumes of transactions for banks, intermediaries, and merchants. Its offerings include payments orchestration, AI-powered payments intelligence, and data security and compliance tools.
Wellsfargo86 shared keywordsWells Fargo is a bank offering personal financial products such as checking accounts and a mobile banking app for consumers. Its services include account management, spending insights, and financial guidance.
Acorn Finance80 shared keywordsAcorn Finance operates a point-of-sale financing platform that connects homeowners and contractors with a network of lenders for home improvement projects. It serves the home improvement industry, offering loan options through a contractor portal, API, and SDK.
Companies competing with Finmkt for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Finmkt do?
- FinMkt provides an API-driven cloud platform for embedded lending and payments, enabling banks, credit unions, and enterprise partners to offer consumer lending and point-of-sale financing solutions.
- Who founded Finmkt?
- Finmkt was founded by Luan Cox, Sri Goteti, Alice (Luan) Cox in 2010.
- Who are Finmkt's investors?
- Finmkt's investors include FINTOP Capital, ManchesterStory Group, LLC, Perot Jain, BrokerTech, Vectr Ventures.
- How much funding has Finmkt raised?
- Finmkt has disclosed $13.6M raised across 3 rounds.
- Where is Finmkt headquartered?
- Finmkt is headquartered in New York, US.