Finmkt
New York, US · Founded 2010 · 143 employees on LinkedIn · 5 known investors
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Alex Finkelsteinunlockedknows Luan Cox · together at Techstars (overlapped)
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FinMkt provides an API-driven cloud platform for embedded lending and payments, enabling banks, credit unions, and enterprise partners to offer consumer lending and point-of-sale financing solutions.
Founders & leadership
Finmkt was founded in 2010 by Luan Cox, Sri Goteti, Alice (Luan) Cox, and Alice (Luan) Tera Cox.
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Sri GotetiinFounder, Chief Technology OfficerPreviously, he served as Senior Director of Technology at Interactive Data Managed Solutions – Americas, where he built and led teams developing market data systems used by major financial institutions including Wells Fargo, JPMorgan Chase, and Bank of America.
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Alice (Luan) CoxCo-founder
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Alice (Luan) Tera CoxCo-founder
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Nathan BarberNamed on SEC filing
SG
Srikanth GotetiNamed on SEC filing
Investors · 5
Reported raises · per SEC filings
Form D private placements$13.6M disclosed across 3 rounds · 2013–2019
▶$7MraisedDec 2021 · 12 investors · OtherRule 506(b)
▶$7MraisedDec 2021 · 12 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Matthew P. KinleyDirector
- Joe MaxwellDirector
- Srikanth GotetiExecutive Officer, Director
- Alice T CoxExecutive Officer, Director
- Offering amount
- $7M
- Amount sold
- $7M
- First sale
- Jul 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5.4MraisedNov 2017 · 25 investors · Other TechnologyRule 506(b)
▶$5.4MraisedNov 2017 · 25 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Nathan BarberExecutive Officer
- Srikanth GotetiExecutive Officer
- Alice (Luan) CoxExecutive Officer
- Offering amount
- $5.9M
- Amount sold
- $5.4M
- Proceeds to insiders
- $150K
- First sale
- Jun 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.2MraisedFeb 2014 · 15 investors · Other TechnologyRule 506(b)
▶$1.2MraisedFeb 2014 · 15 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Alice (Luan) Tera CoxExecutive Officer
- Srikanth GotetiExecutive Officer
- Offering amount
- $2.5M
- Amount sold
- $1.2M
- Proceeds to insiders
- $100K
- First sale
- Oct 2013
- Incorporated
- Limited Liability Company, New York, 2010
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 9
by search overlapChargeAfter141 shared keywordsAn embedded lending platform that connects shoppers, merchants, and financial institutions at the point of sale, enabling omnichannel financing with real-time matching across multiple lenders and products. The platform serves enterprise merchants and financial institutions seeking to offer frictionless financing options across ecommerce and in-store channels.
Cherry140 shared keywordsCherry is a point-of-sale financing platform that enables healthcare practices to offer patients buy-now-pay-later payment plans with instant approval and competitive rates.
Experian112 shared keywordsExperian offers consumers tools to access their credit report and FICO Score, build credit, and manage money, including credit card matching, bill and subscription negotiation, car insurance comparison, and a digital checking account with debit card. It serves individual U.S. consumers through its app and financial products.
jifiti106 shared keywordsJifiti provides a modular, white-labeled digital lending platform that enables banks and financial institutions to digitize and automate loan origination, underwriting, servicing, and management across consumer and commercial lending. The platform integrates via APIs with existing infrastructure and allows lenders to select only the components needed while maintaining full control over lending logic and customer data.
Turnkey Lender100 shared keywordsTurnKey Lender provides an AI-powered, end-to-end loan management platform covering loan origination, underwriting, servicing, collections, reporting, and secured lending for businesses that issue consumer and small business loans. The no-code software includes a decisioning engine, configurable credit product builder, and integrations with 75+ accounting, credit bureau, KYC/AML, and payment systems.
Jetlore98 shared keywordsJetlore was a Palo Alto AI startup that turned unstructured retail product data into structured attributes so merchants could personalise what each shopper saw. Founded by Stanford researchers, it raised from Sierra Ventures, Alsop Louie Partners, Fenox Venture Capital, BRM Capital and Mercury Fund, and PayPal acquired it in 2018.
ACI Worldwide94 shared keywordsACI Worldwide provides payments software for banks, merchants, and billers, including a cloud-based payments hub, merchant payment orchestration, bill payment, and AI-based fraud management. Its platforms serve financial institutions and businesses across industries such as retail, utilities, insurance, government, and healthcare in 94 countries.
Wellsfargo86 shared keywordsWells Fargo provides investment advisory services, wealth management, and retirement planning for individual investors and high-net-worth clients. The company offers digital investment platforms, market insights, and personalized financial guidance through its advisors and digital tools.
Acorn Finance80 shared keywordsAcorn Finance operates a lending-network platform that connects contractors and their customers with multiple third-party lenders, letting homeowners compare and secure home improvement financing while contractors get paid upfront. It serves contractors in home improvement, remodeling, HVAC, roofing, landscaping, and solar, offering loans up to $100,000 at no cost to the contractor.
Companies competing with Finmkt for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Finmkt do?
- FinMkt provides an API-driven cloud platform for embedded lending and payments, enabling banks, credit unions, and enterprise partners to offer consumer lending and point-of-sale financing solutions.
- Who founded Finmkt?
- Finmkt was founded by Luan Cox, Sri Goteti, Alice (Luan) Cox, Alice (Luan) Tera Cox in 2010.
- Who are Finmkt's investors?
- Finmkt's investors include FINTOP Capital, ManchesterStory Group, LLC, Perot Jain, BrokerTech, Vectr Ventures.
- How much funding has Finmkt raised?
- Finmkt has disclosed $13.6M raised across 3 rounds.
- Where is Finmkt headquartered?
- Finmkt is headquartered in New York, US.