FINmkt was founded by Luan Cox, Sri Goteti, Alice (Luan) Cox, Alice (Luan) Tera Cox in 2010.

Who are FINmkt's investors?

FINmkt's investors include ESQvest, FINTOP Capital, ManchesterStory Group, LLC, Perot Jain, BrokerTech, Vectr Ventures.

How much funding has FINmkt raised?

FINmkt has disclosed $13.6M raised across 3 rounds.

Where is FINmkt headquartered?

FINmkt is headquartered in New York, US.

FINmkt

New York, US · Founded 2010 · 143 employees on LinkedIn · 6 known investors

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FinMkt provides an API-driven cloud platform for embedded lending and payments, enabling banks, credit unions, and enterprise partners to offer consumer lending and point-of-sale financing solutions.

Cloud Computing Fintech SaaS

Founders & leadership

FINmkt was founded in 2010 by Luan Cox, Sri Goteti, Alice (Luan) Cox, and Alice (Luan) Tera Cox.

Luan Cox Founder, Chief Executive OfficerLuan Cox is the founder and CEO of FinMkt, a cloud platform that provides APIs for embedded lending and payments to financial institutions and enterprise partners.

Sri Goteti Founder, Chief Technology OfficerPreviously, he served as Senior Director of Technology at Interactive Data Managed Solutions – Americas, where he built and led teams developing market data systems used by major financial institutions including Wells Fargo, JPMorgan Chase, and Bank of America.

Alice (Luan) CoxCo-founder

Alice (Luan) Tera CoxCo-founder

Nathan BarberNamed on SEC filing

Srikanth GotetiNamed on SEC filing

Investors · 6

ESQvestlisted by ESQvestNew York · $25K – $250K

How we know: ESQvest's portfolio page · Not right? Tell us

FINTOP Capitallisted by FINTOP CapitalNashville

How we know: FINTOP Capital's portfolio page · funding news · press coverage · the VCSheet dataset · Not right? Tell us

ManchesterStory Group, LLClisted by ManchesterStory Group, LLCWest Des Moines

How we know: ManchesterStory Group, LLC's portfolio page · funding news · newswire.com · Not right? Tell us

Perot Jainlisted by Perot JainDallas · $500K

How we know: Perot Jain's portfolio page · funding news · newswire.com · Not right? Tell us

BrokerTechinferredWest Des Moines

How we know: board seat on SEC Form D · Not right? Tell us

Vectr VenturesreportedHong Kong

How we know: funding news · newswire.com · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$13.6M disclosed across 3 rounds · 2013–2019

▶$7MraisedDec 2021 · 12 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Matthew P. KinleyDirector
Joe MaxwellDirector
Srikanth GotetiExecutive Officer, Director
Alice T CoxExecutive Officer, Director

Offering amount: $7M
Amount sold: $7M
First sale: Jul 2019
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$5.4MraisedNov 2017 · 25 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Nathan BarberExecutive Officer
Srikanth GotetiExecutive Officer
Alice (Luan) CoxExecutive Officer

Offering amount: $5.9M
Amount sold: $5.4M
Proceeds to insiders: $150K
First sale: Jun 2017
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$1.2MraisedFeb 2014 · 15 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Alice (Luan) Tera CoxExecutive Officer
Srikanth GotetiExecutive Officer

Offering amount: $2.5M
Amount sold: $1.2M
Proceeds to insiders: $100K
First sale: Oct 2013
Incorporated: Limited Liability Company, New York, 2010
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 9

ChargeAfterAn embedded lending platform that connects shoppers, merchants, and financial institutions at the point of sale, enabling omnichannel financing with real-time matching across multiple lenders and products. The platform serves enterprise merchants and financial institutions seeking to offer frictionless financing options across ecommerce and in-store channels.

CherryCherry is a point-of-sale financing platform that enables healthcare practices to offer patients buy-now-pay-later payment plans with instant approval and competitive rates.

ExperianExperian offers consumers tools to access their credit report and FICO Score, build credit, and manage money, including credit card matching, bill and subscription negotiation, car insurance comparison, and a digital checking account with debit card. It serves individual U.S. consumers through its app and financial products.

jifitiJifiti provides a modular, white-labeled digital lending platform that enables banks and financial institutions to digitize and automate loan origination, underwriting, servicing, and management across consumer and commercial lending. The platform integrates via APIs with existing infrastructure and allows lenders to select only the components needed while maintaining full control over lending logic and customer data.

Turnkey LenderTurnKey Lender develops AI-driven lending automation software with a built-in decision engine that handles credit scoring, loan origination, and servicing for lenders ranging from international banks to local retail and non-profit lenders. Its platform is offered in consumer, commercial, embedded lending, and Pay Later editions to clients in over 50 countries.

JetloreJetlore was a Palo Alto AI startup that turned unstructured retail product data into structured attributes so merchants could personalise what each shopper saw. Founded by Stanford researchers, it raised from Sierra Ventures, Alsop Louie Partners, Fenox Venture Capital, BRM Capital and Mercury Fund, and PayPal acquired it in 2018.

ACI WorldwideACI Worldwide provides payments software for banks, merchants, and billers, including a cloud-based payments hub, merchant payment orchestration, bill payment, and AI-based fraud management. Its platforms serve financial institutions and businesses across industries such as retail, utilities, insurance, government, and healthcare in 94 countries.

WellsfargoWells Fargo provides investment advisory services, wealth management, and retirement planning for individual investors and high-net-worth clients. The company offers digital investment platforms, market insights, and personalized financial guidance through its advisors and digital tools.

Acorn FinanceAcorn Finance operates a lending-network platform that connects contractors and their customers with multiple third-party lenders, letting homeowners compare and secure home improvement financing while contractors get paid upfront. It serves contractors in home improvement, remodeling, HVAC, roofing, landscaping, and solar, offering loans up to $100,000 at no cost to the contractor.

Companies working in the same space as FINmkt.

Frequently asked questions

What does FINmkt do?: FinMkt provides an API-driven cloud platform for embedded lending and payments, enabling banks, credit unions, and enterprise partners to offer consumer lending and point-of-sale financing solutions.
Who founded FINmkt?: FINmkt was founded by Luan Cox, Sri Goteti, Alice (Luan) Cox, Alice (Luan) Tera Cox in 2010.
Who are FINmkt's investors?: FINmkt's investors include ESQvest, FINTOP Capital, ManchesterStory Group, LLC, Perot Jain, BrokerTech, Vectr Ventures.
How much funding has FINmkt raised?: FINmkt has disclosed $13.6M raised across 3 rounds.
Where is FINmkt headquartered?: FINmkt is headquartered in New York, US.