/Companies

jifiti

Columbus, US · 1 known investors

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Jifiti provides a modular, white-labeled digital lending platform that enables banks and financial institutions to digitize and automate loan origination, underwriting, servicing, and management across consumer and commercial lending. The platform integrates via APIs with existing infrastructure and allows lenders to select only the components needed while maintaining full control over lending logic and customer data.

Founders & leadership

YMYaacov Martin
Yaacov MartinCEO and DirectorFounder of Jifiti, a digital lending platform that enables banks and financial institutions to deploy consumer loan programs at merchant points of sale and online. Martin leads the company in partnering with major financial institutions and retailers globally.
SWShaul Weisband
Shaul WeisbandCo-Founder, CMOShaul Weisband is co-founder of Jifiti, a white-labeled fintech platform that provides consumer finance and gifting solutions for retailers and brands.
MDMeir Dudai
Meir DudaiMeir Dudai is Co-Founder and CTO of Jifiti, where he leads the engineering team and oversees the company's machine learning, mobile, web, and cloud infrastructure. He has experience in investor relations, financial modeling, and product development.
BJ
Benjamin JesselsonCo-founder
DT
Daniel TobiasCFO

Board

EV
Edgar Van MeenenBoard director

Investors · 1

Reported raises · per SEC filings

Form D private placements

$29.6M disclosed across 3 rounds · 2015–2025

▶$3.3MraisedJul 2025 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Benjamin JesselsonDirector
  • Daniel TobiasExecutive Officer
  • Yaacov MartinExecutive Officer, Director
  • Shaul WeisbandDirector
  • Edgar Van MeenenDirector
Offering amount
$15M
Amount sold
$3.3M
Minimum investment
$25K
First sale
Jun 2025
Incorporated
Corporation, Ohio
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$23MraisedAug 2021 · 14 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jonathan SchottensteinDirector
  • Yaacov MartinExecutive Officer
  • Benjamin JesselsonDirector
  • Shaul WeisbandDirector
  • Motti LichtensteinDirector
Offering amount
$26M
Amount sold
$23M
First sale
Jul 2021
Incorporated
Corporation, Ohio
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.3MraisedMay 2015 · 7 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Yaacov MartinExecutive Officer, Director
  • Benjamin JeeselsonDirector
  • Motti LichtensteinDirector
  • Shaul WeisbandDirector
  • Jonathan SchottensteinDirector
Offering amount
$5M
Amount sold
$3.3M
Placement agents
Joseph Sussman
First sale
May 2015
Incorporated
Corporation, Delaware, 2011
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does jifiti do?
Jifiti provides a modular, white-labeled digital lending platform that enables banks and financial institutions to digitize and automate loan origination, underwriting, servicing, and management across consumer and commercial lending. The platform integrates via APIs with existing infrastructure and allows lenders to select only the components needed while maintaining full control over lending logic and customer data.
Who founded jifiti?
jifiti was founded by Yaacov Martin, Shaul Weisband, Meir Dudai, Benjamin Jesselson.
Who are jifiti's investors?
jifiti's investors include Ingka Investments.
How much funding has jifiti raised?
jifiti has disclosed $29.6M raised across 3 rounds.
Where is jifiti headquartered?
jifiti is headquartered in Columbus, US.