Family First

Family First provides an expert-led, technology-supported caregiving benefit offered to employees through employers and insurers. Employees are matched with a certified Care Expert drawn from clinical backgrounds who works with the family over time — assessing needs, building a care plan, and carrying out tasks intended to reduce the caregiver's workload rather than only advising. The service spans care for aging loved ones, mental and behavioral health, cancer and chronic illness, caregiver burnout, fertility and family planning, parenting and childcare, veterans support, end-of-life and loss, financial and legal planning, and hormonal health and midlife care.

The company positions caregiving as a hidden employer cost that surfaces as unplanned leave, higher medical claims, lost productivity and turnover. Its stated approach combines expert care teams with clinical and social determinants of health data to produce comprehensive care plans. Supporting its Series A announcement, the company cited a Harvard Business School study finding more than 80% of working caregivers said caregiving made them less productive, and a Department of Health and Human Services figure of $522 billion in annual lost family income due to caregiving, alongside an estimate of nearly 50 million Americans caring for an aging or ill loved one.

Founding story

CEO Evan Falchuk traces the company to his own family's experience: his father, Kenneth H. Falchuk, a Harvard Medical School professor and physician at Brigham and Women's Hospital who founded Best Doctors, was repeatedly misdiagnosed in part because family members reported diverging observations to his doctors. Falchuk concluded that families need help aligning with one another and identifying the root cause of a health problem, and built Family First to provide that expert support.

Business model

Family First sells its caregiving service as a benefit to employers and insurers, which make it available to their employees and members; the offering serves organizations ranging from small teams to global workforces.

Revenue comes from partnerships with employers and insurers that provide the caregiving benefit to their populations.

Traction

The company reports on its site that 73% of employees are caregivers and publishes program outcomes including annual savings per engaged employee, time returned to employees per week, and reduction in caregiver burnout risk, based on its 2025 book of business, internal survey data, a third-party actuarial review and published literature; the specific figures are not stated in the available material.

Latest developments

Materials from the company reference analysis of its 2025 book of business, including internal survey data and Caregiving Risk Index results used to measure reductions in caregiver burnout risk.