ethic
500 GlobalNew York, US · Founded 2015 · 147 employees on LinkedIn · 14 known investors
Find your way into ethic
6,449 people in our graph share verified history with the ethic team — schools, employers, funds. One of them is your warm intro.
Paul Kwanunlockedknows Doug Scott · together at Stanford University (overlapped)
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×10knows the team · via Stanford University
knows the team · via University of California, Los Angeles - UCLA
Ethic offers direct indexing and tax-smart portfolio management, providing customizable passive portfolios engineered for tax efficiency, factor exposures, and values alignment. Its platform serves financial advisors and investment teams managing ETF and mutual fund models through an automated tax-management engine.
Founders & leadership
ethic was founded in 2015 by Doug Scott, Jay Lipman, Johny Mair, John Mair, and Jordan Lipman.
DS
Doug ScottinCEO & Co-founderDoug Scott is CEO and co-founder of Ethic, which provides direct indexing and tax-optimized portfolio management for financial advisors and institutional investment teams.
JL
Jay LipmaninCo-Founder & President2015–2025Jay Lipman co-founded Ethic, a sustainable investing platform he helped grow to $7.5 billion in assets under management before moving into a board role. He now focuses on Resilience Energy, which deploys residential solar-plus-storage to supply grid capacity, and also works on nature finance through THE NAT.
JM
JM
JL
Jordan LipmanCo-founder
Board
JM
John MorrisBoard director
Investors · 14
500 GlobalSan Francisco · $150K
Better Tomorrow VenturesSan Francisco · $500K – $4M
Blackhorn VenturesDenver · $500K
Farvatn VentureBergen
Fifty YearsSan Francisco · $250K – $2M
Kima VenturesParis · $50K – $5M
NycaNew York · $2M
Nyca PartnersNew York · $1M – $10M
Oak HC/FTStamford
Thirdstream PartnersSan Mateo
Urban InnovationSan Francisco · $500K – $3.5M
Sound VenturesreportedSanta Monicavia Ashton Kutcher · inferred
UBSreportedZurich
Also in the syndicate · 1
State Street Global Advisorslead
Funding
SEC filings, press & company announcements$206.9M disclosed across 5 rounds · 2019–2025
- $64MSeries DApr 2025 · 2 sources
State Street Global Advisors (lead)
Source ↗
▶$44MraisedMay 2025 · 1 investors · InvestingRule 506(b)
▶$44MraisedMay 2025 · 1 investors · Investing
Rule 506(b)Officers, directors & promoters on the filing
- Jordan LipmanExecutive Officer, Director
- Douglas ScottExecutive Officer, Director
- Matt StreisfeldDirector
- Stephanie DiMarcoDirector
- Jennifer GrancioDirector
- Offering amount
- $44M
- Amount sold
- $44M
- First sale
- Jan 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$50MraisedSep 2022 · 18 investors · InvestingRule 506(b)
▶$50MraisedSep 2022 · 18 investors · Investing
Rule 506(b)Officers, directors & promoters on the filing
- Jennifer GrancioDirector
- Douglas ScottExecutive Officer, Director
- Stephanie DiMarcoDirector
- Dan PetrozzoDirector
- John MairDirector
- Jordan LipmanExecutive Officer, Director
- Offering amount
- $50M
- Amount sold
- $50M
- First sale
- Apr 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$29MraisedMar 2021 · 13 investors · InvestingRule 506(b)
▶$29MraisedMar 2021 · 13 investors · Investing
Rule 506(b)Officers, directors & promoters on the filing
- Douglas ScottExecutive Officer, Director
- Jordan LipmanDirector
- John MairDirector
- Stephanie DiMarcoDirector
- Jennifer GrancioDirector
- Dan PetrozzoDirector
- Offering amount
- $29M
- Amount sold
- $29M
- First sale
- Dec 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$19.9MraisedJun 2019 · 58 investors · InvestingRule 506(b)
▶$19.9MraisedJun 2019 · 58 investors · Investing
Rule 506(b)Officers, directors & promoters on the filing
- Douglas ScottExecutive Officer, Director
- John MorrisDirector
- John MairDirector
- Jordan LipmanDirector
- Offering amount
- $19.9M
- Amount sold
- $19.9M
- First sale
- Jun 2019
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does ethic do?
- Ethic offers direct indexing and tax-smart portfolio management, providing customizable passive portfolios engineered for tax efficiency, factor exposures, and values alignment. Its platform serves financial advisors and investment teams managing ETF and mutual fund models through an automated tax-management engine.
- Who founded ethic?
- ethic was founded by Doug Scott, Jay Lipman, Johny Mair, John Mair, Jordan Lipman in 2015.
- Who are ethic's investors?
- ethic's investors include 500 Global, Better Tomorrow Ventures, Blackhorn Ventures, Farvatn Venture, Fifty Years, Kima Ventures, Nyca, Nyca Partners and 5 more.
- How much funding has ethic raised?
- ethic has disclosed $206.9M raised across 5 rounds.
- Where is ethic headquartered?
- ethic is headquartered in New York, US.