Entri

Entri (entri.app) is an online learning platform operating a mobile app and website that delivers exam-preparation and skilling courses in Indian regional languages, including Malayalam, Tamil, Telugu, Kannada and Hindi. The company describes itself as a Kochi-brewed vernacular learning platform founded in 2017 that helps learners acquire job-relevant skills and expert guidance at low cost. The app is published by Entri Software Private Limited, with an address in Thrikkakara, Kakkanad, Cochin, Ernakulam, Kerala.

The catalogue spans government and competitive exam preparation (Kerala PSC, KAS, banking exams such as IBPS, SBI and RBI, SSC and RRB, teaching exams) and vocational upskilling tracks marketed as Entri Elevate. Upskilling domains include coding (full-stack development, Python, data science, data analytics, software testing, DevOps with AWS, UI/UX, cybersecurity), commerce and accounting (practical accounting, SAP FICO, SAP MM, SAP SD, ACCA, CMA USA, HR management), personal finance (stock market, forex, mutual funds), teaching (Montessori TTC, Yoga TTC), technical fields (quantity surveying, MEP, structural design, BIM, embedded systems, oil and gas), healthcare (hospital administration) and languages (spoken English, German, IELTS, OET).

Product features include live and recorded classes, downloadable HD video lessons, daily topic-wise quizzes, mock tests and previous papers, 1:1 mentorship and doubt clearing, community discussion groups, AI-based performance analytics, soft-skills sessions, a virtual spoken-English assistant called Entri Eva, and post-course interview, internship and placement support. The company also offers Entri Gold, a cohort-based program pairing groups of students with a mentor who speaks their native language, plus job discovery and resume-building tools.

Founding story

Entri.app was founded in 2017 by Mohammed Hisamuddin and Rahul Ramesh in Kochi as a vernacular learning platform aimed at helping candidates prepare for government job examinations and improve private-sector career prospects.

Business model

Entri distributes its courses through free-to-download mobile apps on iOS and Android that carry in-app purchases, monetising through paid course enrolments and subscription-style plans. Plan tiers described on the website range from short courses for last-minute preparation to mentor-driven live classes and intensive placement-oriented programs. As of early 2022 the company reported more than 250,000 paying customers against a larger free registered-user base.

Paid courses and program plans sold via in-app purchases and direct enrolment, spanning short-format test-prep content, live mentor-led cohorts (Entri Gold) and longer placement-oriented upskilling programs.

Traction

The company website reports 600+ courses across eight Indian languages, over 10 million users, a 4.8 app rating, more than 100 million minutes of video watched, 100,000+ questions practised, 10,000+ doubts cleared and 10,000+ government and private job placements. Google Play lists more than 10 million downloads. In February 2022 the company reported over eight million registered users, more than 250,000 paying customers and 500+ courses in eight languages, with over 25,000 students claiming success in a government job exam via the Entri Gold program.

Latest developments

Recent app releases added in-app NSDC final assessment functionality with result tracking and up to three attempts toward certification, deep-link support, video playback speed controls, push notifications and interface and stability fixes. The current course catalogue has expanded into newer areas such as generative AI for professionals, AI-powered cybersecurity, robotics and AI, Playwright automation testing, and a PwC-branded strategic accounting and finance programme.