Adda247

Adda247, operated by Metis Eduventures Private Limited, is an Indian online learning platform focused on preparation for competitive government recruitment exams and, increasingly, private-sector job and upskilling courses. Its catalogue spans banking and insurance (SBI, IBPS, RRB, RBI, NABARD, JAIIB/CAIIB), SSC and railways, police and defence, teaching and UGC/CSIR NET, state PSC and other state-level exams, engineering and GATE, agriculture and food science, nursing and pharma, law, and entrance exams including UPSC, CUET, NEET and JEE, alongside K-12 and semester content.

Products include live online classes and recorded video courses, mock test series and previous-year question papers with video solutions, daily current affairs, e-books and printed books. Packaged offerings include the Mahapack subscription bundling live classes, tests, papers and notes, and Test Prime, a single subscription covering mock tests across exam categories. Content is delivered through the website, Android and iOS apps with offline download support, and a large network of YouTube channels. Material is published in multiple Indian languages, described on the company site as 12+ languages and in the Play Store listing as 8+ including Hindi, English, Tamil, Telugu, Bengali, Odia, Punjabi and Assamese.

The wider product family includes the flagship Adda247 app, Adda247 Learner for short-form video lessons, TestPrime for mock tests, and StudyIQ for UPSC, State PSC and judiciary preparation. The company also runs certification and placement-oriented programmes in data analytics, data science, business analytics, digital marketing, full-stack development, cyber security and banking, delivered with partner-branded curricula including Google-certified, IBM-certified, PwC-certified and IITM-certified courses.

Founding story

Anil Nagar grew up in a village with limited access to coaching and educational resources, studied at IIT-BHU for a B.Tech in electronics and communication engineering, and completed an MBA in marketing and finance at the Goa Institute of Management. After beginning his career as a business analyst at Cognizant Technology Solutions, he co-founded the offline coaching brand Career Power in 2010 with Saurabh Bansal, which grew to more than 100 centres. In 2016, seeing rising internet penetration and falling data costs in India, he launched Adda247 as a mobile application to deliver exam preparation online and at lower cost.

Business model

Adda247 operates a freemium consumer model: free content such as daily current affairs, free mock tests, PDF notes and YouTube videos draws users, who can convert to paid live-class batches, test series, subscriptions and books. The apps carry advertising and in-app purchases.

Revenue comes from paid subscriptions and course purchases, including the Mahapack all-access bundle and the Test Prime mock-test subscription, individual exam-specific test series and live class batches sold at discounted list prices, printed books and e-books, and fee-paying certification and placement programmes. Inc42 reports revenue of INR 165.3 crore or more for FY24, a 69.8% increase over the prior fiscal year.

Traction

The company website cites more than 4 crore monthly active users, over 10 lakh student selections, 350 crore+ monthly YouTube views and 1.5 lakh+ mock tests covering 600+ exams. The Android app reports over 1 crore downloads and 4 crore+ annual users, with 50,000+ hours of live and recorded content and 4,000+ e-books. Inc42 lists about 13.08 million monthly web visits and 2,283 employees.

Latest developments

The catalogue lists 2026 batches and test series across banking, SSC, railways, teaching and state exams, and the Android app received a feature update in August 2026. Recent expansion includes AI and technology certification tracks and banking placement programmes delivered with partner certifications, alongside integration of the acquired StudyIQ and PrepInsta brands.