BOF
2 known investors
The Business of Fashion is a digital media outlet covering the fashion, beauty and retail industries.
Also known as BoF · The Business of Fashion
Founders & leadership
Investors · 2
Company profile
researched Aug 2026The Business of Fashion (BoF), published at businessoffashion.com, is a digital publication reporting on the global fashion, beauty, retail and sportswear industries. Its site is organised around daily news and analysis, with sections including Retail, Beauty, Media and Sports, plus a "Today's Must Read" selection, a "What You Need to Know" running news summary, a "Most Popular" ranking and a "Latest News" feed. Editorial output covers corporate results and share-price moves at listed retailers, legal and regulatory matters, brand strategy, marketing trends and funding of fashion and beauty brands.
Alongside reported articles, BoF publishes recurring columns and briefings authored by named contributors, such as The Kicks You Wear (Mike Sykes), The Week Ahead and This Week in Fashion (Eric Sylvers), Full Coverage (Priya Rao), The Frayed Edge (Shayeza Walid) and High Margin (Robert Williams). Some articles are flagged as "Exclusive." The site also carries advertising and sponsored "Partner Content," and BoF convenes industry events, including The Business of Beauty Global Forum, at which it has hosted branded community programming with partners.
Business model
BoF operates as a publisher, combining editorial coverage with commercial formats visible on its site: on-site advertising, branded "Partner Content" produced with commercial partners, and industry events such as The Business of Beauty Global Forum that gather brand executives and investors.
Site content indicates advertising and sponsored partner content placements, together with industry events, as commercial activities.
Latest developments
Recent site coverage includes Meta's settlement of US state allegations over social media design, Nike's share-price decline, Abercrombie & Fitch's raised guidance, Kohl's stalled turnaround, Dolce & Gabbana's debt-waiver-related cash raising, a court order for Samsung to pay Swatch, and a $3 million raise by Mexican makeup label Sarelly. BoF also published partner content on a BoF and Clinuvel community lunch on skin health held at The Business of Beauty Global Forum.
▸Full profile — market position, go-to-market, geography
Market position
BoF positions itself as a news and analysis source for the fashion and beauty industries, covering major listed retailers and brands as well as emerging labels and their fundraising.
Its output pairs breaking industry news with recurring analyst-style briefings from named columnists focused on specific niches such as sneakers, luxury margins, beauty and sustainability.
Go-to-market
Distribution is through its website's daily news feed, must-read selections and named expert columns and briefings, supplemented by in-person industry forums.
Professionals in fashion, beauty, retail and sportswear, including brand and retail executives, and investors active in the sector.
Geography
Coverage spans the US, UK, Europe, Asia and Latin America, referencing companies and institutions including Nike, Abercrombie & Fitch, Kohl's, Meta, Samsung, Swatch, Dolce & Gabbana, the British Fashion Council and brands in Mexico.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 1
launches, deals, and filingsPartner content describes a BoF and Clinuvel community lunch on the future of skin health at The Business of Beauty Global Forum, attended by investors from Goldman Sachs, L Catterton and Bansk Beauty and executives from L'Oreal, Harrods, Space NK and Unilever.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- BOFbusinessoffashion.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does BOF do?
- The Business of Fashion is a digital media outlet covering the fashion, beauty and retail industries.
- Who founded BOF?
- BOF was founded by Imran Amed.
- Who are BOF's investors?
- BOF's investors include FELIX CAPITAL, Index Ventures.