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Drift

9 known investors

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Drift (now part of Salesloft) provides AI chat agents that engage website visitors in real time, capture buyer intent, and feed those signals into Salesloft's Predictive Revenue System to trigger seller actions. It serves B2B sales and marketing teams seeking to convert web traffic into pipeline.

Also known as Drift · drift.com

Founders & leadership

DCDavid Cancel
David CancelFounderHe has founded five technology companies and led Drift as CEO from 2015 to 2022 before serving as its executive chairman through 2024. His investing work includes a scout role at Sequoia Capital, angel positions at Barndoor AI and Agency AI, and the founding of Cancel Capital; he has also served on the boards of Olo and the Whitney Museum of American Art.
ETElias Torres
Elias TorresFounder

Investors · 9

Company profile

researched Aug 2026

Drift (drift.com) offers conversational AI software for business-to-business sales and marketing teams. Its AI chat agents engage website visitors in real time, answer their questions and qualify leads by capturing intent data as visitors browse, with the aim of shortening the gap between a buyer signal and a seller response.

The product is positioned as part of Salesloft's Predictive Revenue System: chat interactions are piped into a seller's Rhythm workflow so that captured web intent triggers prioritized seller actions, and chat data is synced with CRM and sales workflow tools. Chat agents draw on website behavior, CRM records and prior conversations to personalize responses, which the company contrasts with script-driven traditional chatbots. The drift.com site states that the offering has transitioned from Drift to 1mind, with 1mind chat agents integrating with Salesloft to feed buyer signals into the Predictive Revenue System.

Business model

Software for revenue teams, sold as AI chat agents that integrate with Salesloft and CRM systems and function as a component of a broader predictive revenue platform.

Traction

The website cites a 4.5 rating on G2.

Latest developments

The drift.com site describes a transition from Drift to 1mind, with 1mind chat agents feeding buyer signals into Salesloft's Predictive Revenue System.

▸Full profile — market position, technology, go-to-market

Market position

Positions AI chat agents as context-aware rather than script-driven, and connects captured chat intent directly to downstream seller workflows (Salesloft Rhythm) rather than leaving chat as a standalone tool.

Technology

Conversational AI built on natural language processing and machine learning. Chat agents use real-time website activity, CRM data and past conversation history to tailor responses and route high-intent visitors, in contrast to rule-based scripted chatbots.

Go-to-market

Direct positioning to revenue teams via the company website, supported by educational content such as guides on revenue orchestration, B2B buying signals and agentic AI, alongside integration with the Salesloft ecosystem.

B2B sales and marketing teams that want to convert website traffic into qualified pipeline.

Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
G2 ratingJan 20254.5 rating out of 5

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 1

launches, deals, and filings
Jan 2025
Drift transitions to 1mind chat agents

The drift.com site states the offering has transitioned from Drift to 1mind, with 1mind chat agents integrating with Salesloft and feeding buyer signals into its Predictive Revenue System.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 5

primary sources listed

5 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Drift do?
Drift provides AI chat agents that engage B2B website visitors and feed buyer signals into Salesloft's Predictive Revenue System.
Who founded Drift?
Drift was founded by David Cancel, Elias Torres.
Who are Drift's investors?
Drift's investors include Avenir Growth Capital, Founder Collective, General Catalyst, Harmony Partners, NextView Ventures, OnStartups, Open Opportunity Fund, Primitive Ventures and 1 more.