Donate Now

Classy, now operating under the GoFundMe Pro brand, is an online fundraising platform for nonprofit organizations. Its product set covers embeddable and customizable donation forms, campaign pages built without coding through a builder product referred to as Studio, peer-to-peer fundraising tools, recurring and one-time giving, and live event functionality including registration, ticketing and check-in. Donation pages hosted on classy.org and giving.classy.org are used by individual nonprofits to collect one-time and monthly gifts, including gifts made through donor-advised funds, with receipting and donor data handling governed by the platform's privacy policy as the nonprofit's website partner.

The platform also markets an analytics and optimization layer described as GoFundMe Intelligence, which applies donor insights and data to donation form configuration such as personalized suggested ask amounts, giving frequencies and prompts. Following the rebrand, nonprofit customers can claim a Nonprofit Page on GoFundMe, connecting their campaigns to GoFundMe's consumer platform. Published customer examples include the American Cancer Society, which ran community-led challenge campaigns; Direct Relief, which uses campaign performance insights; and Joni and Friends, which built a Giving Tuesday campaign using the Studio campaign builder.

Business model

The company licenses online fundraising software to nonprofit organizations, which use it to build branded donation forms, campaign pages, peer-to-peer fundraising programs and ticketed live events. Donation processing is handled through the platform, and nonprofit customers can additionally claim a Nonprofit Page on GoFundMe to reach that platform's donor base. Sales are conducted through demo requests for organizations of varying size, from large national charities to smaller cause-driven groups.

Revenue derives from providing fundraising software and donation processing to nonprofit organizations that run campaigns, donation forms, peer-to-peer programs and ticketed events on the platform.

Traction

The platform reports $40 billion raised for nonprofit causes and access to a GoFundMe community of more than 200 million. Published case study figures include 46% higher yield and 14-15% repeat organizers for the American Cancer Society, and 37% more gifts and 121% more raised year over year for Joni and Friends.

Latest developments

In 2025 Classy was rebranded as GoFundMe Pro, described as being fully dedicated to nonprofits and integrated with GoFundMe and its community of more than 200 million.