Defendify
Portland, US · Founded 2017 · Delaware corporation · 36 employees on LinkedIn · 10 known investors
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Defendify provides an all-in-one, multi-layered cybersecurity platform combining tools, modules, and expert support to give organizations ongoing protection. Its solution is aimed at making stronger cybersecurity accessible to organizations of varying sizes.
Also known as Launch Security
Founders & leadership
Defendify was founded in 2017 by T. Andrew Rinaldi, Rob Simopoulos, and Andrew.


Board
Investors · 10
Also in the syndicate · 4
Reported raises · per SEC filings
Form D private placements$10.2M disclosed across 7 of 9 rounds · 2019–2025
▶$1.4MraisedNov 2025 · 13 investors · Other TechnologyRule 506(b)
- Rob SimopoulosExecutive Officer, Director
- Norman MentzDirector
- Joe RaczkaDirector
- T. Andrew RinaldiExecutive Officer, Director
- Jerry KingDirector
- Offering amount
- $1.5M
- Amount sold
- $1.4M
- First sale
- Oct 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.5MraisedFeb 2025 · 14 investors · Other TechnologyRule 506(b)
- T. Andrew RinaldiExecutive Officer, Director
- Norman MentzDirector
- Rob SimopoulosExecutive Officer, Director
- Joe RaczkaDirector
- Jerry KingDirector
- Offering amount
- $2.6M
- Amount sold
- $2.5M
- First sale
- Jan 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.4MraisedMay 2023 · 7 investors · Other TechnologyRule 506(b)
- Jerry KingDirector
- Norman MenzDirector
- Joe RaczkaDirector
- T. Andrew RinaldiExecutive Officer, Director
- Rob SimopoulosExecutive Officer, Director
- Offering amount
- $3M
- Amount sold
- $2.4M
- First sale
- Apr 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.4MraisedFeb 2022 · 11 investors · Other TechnologyRule 506(b)
- Jerry KingDirector
- T. Andrew RinaldiExecutive Officer, Director
- Norman MenzDirector
- Rob SimopoulosExecutive Officer, Director
- Joe RaczkaDirector
- Offering amount
- $2.5M
- Amount sold
- $1.4M
- First sale
- Feb 2022
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$175KraisedSep 2021 · 3 investors · Other Technology
- Jerry KingDirector
- Norman MenzDirector
- Joe RaczkaDirector
- Rob SimopoulosExecutive Officer, Director
- T. Andrew RinaldiExecutive Officer, Director
- Offering amount
- $400K
- Amount sold
- $175K
- First sale
- Aug 2021
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 04
▶$960KraisedDec 2020 · 5 investors · Other TechnologyRule 506(b)
- Jerry KingDirector
- Joe RaczkaDirector
- Robert SimopoulosExecutive Officer, Director
- T. Andrew RinaldiExecutive Officer, Director
- Norman MenzDirector
- Offering amount
- $1.5M
- Amount sold
- $960K
- First sale
- Nov 2020
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$1.4MraisedOct 2019 · 4 investors · Other TechnologyRule 506(b)
- Robert John SimopoulosExecutive Officer, Director
- T. Andrew RinaldiExecutive Officer, Director
- Offering amount
- $4M
- Amount sold
- $1.4M
- First sale
- Sep 2019
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Defendify develops a software-as-a-service cybersecurity platform that consolidates multiple security functions into a single interface, marketed as an "All-In-One Cybersecurity" approach. The product is organized into three layers: detection and response (24/7/365 managed detection and response, incident response plans, threat alerts); policies and training (phishing simulations, awareness training videos and graphics, technology acceptable use policy); and assessments and testing (cybersecurity assessments, penetration testing, vulnerability scanning, compromised password and website scanning). The company describes 13 tools available through the platform, along with a cybersecurity dashboard, automated scheduling and delivery, active scanning and monitoring, and guided onboarding with dedicated success managers [0][3].
The platform is positioned for organizations that have IT resources but lack enterprise-level security teams and budgets, with pricing intended to scale as security needs grow. Defendify emphasizes continuous improvement over one-time projects, and reduces the vendor, contract, and configuration overhead associated with assembling multiple point solutions. Additional platform capabilities include email and collaboration threat defense delivered through the managed detection and response module, covering anti-phishing, anti-malware, URL reputation and inspection, compromised account detection, and data loss prevention [2][3].
Defendify states it is SOC 2 compliant, operates a trust center, and applies layered internal controls including TLS/SSL-encrypted application and API access, multi-factor authentication, role-based access control, employee and vendor screening, third-party penetration testing, and a defined incident response process. The company also offers a Cybersecurity Service Warranty backed by $1,000,000 in financial assistance in the event of a cyber incident [0][5].
Founding story
Defendify was co-founded by Rob Simopoulos and Andrew Rinaldi, both long-tenured security and business operators, to address the gap faced by organizations that lack enterprise-level security teams and stacks. The company states it built an all-in-one platform specifically to remove the vendor sprawl, lengthy onboarding, and administrative burden that typically accompany assembling a security program [0][4].
Business model
Defendify sells cybersecurity software as a service, delivering multiple security modules through a single subscription platform rather than as separate point products. The pricing model is described as scaling with the customer's growing security needs, and the company positions itself as enterprise-grade without enterprise pricing. Customers can start with a free trial, an interactive demo, or a scheduled live demo [0][3].
Subscription-based cybersecurity software-as-a-service, with a tiered/scaling pricing model tied to the customer's security needs and platform modules used [0][3].
Traction
Defendify reports having helped more than 3,500 IT teams. Following its 2019 seed round the company said it had added thousands of users and doubled its employee count over the prior 18 months; by its 2022 round it reported adding thousands of customers, reaching over 60 countries, and again doubling team size. It has been named to the Inc. 5000 for three consecutive years as of August 2026, and earned 61 G2 badges in Fall 2023 [0][4][6][7].
Latest developments
In August 2026, Defendify announced its third consecutive placement on the Inc. 5000 list of America's fastest-growing private companies, and announced participation as a founding provider of the Water Watch Center, an initiative launched by the National Rural Water Association and DEF CON Franklin to counter nation-state cyberattacks against water utilities, through which Defendify will deliver 24/7 protection. The company also publishes a security page stating SOC 2 compliance and operates a public trust center [4][5].
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Defendify positions itself as a consolidated alternative to assembling multiple disparate single-point security solutions, targeting the segment between basic antivirus/firewall tooling and enterprise security stacks. It reports having helped more than 3,500 IT teams and reaching customers in over 60 countries. Third-party recognition includes Leader and High Performer placements and 61 badges in the Fall 2023 G2 Grid Reports, finalist status in Cyber Defense Magazine's 2023 Top InfoSec Innovator Awards, more than 30 awards in 2021 and over a dozen in 2022, and three consecutive appearances on the Inc. 5000 list of fastest-growing US private companies [0][4][6].
The company differentiates on breadth of consolidated coverage (three security layers and 13 tools in one platform), simplicity of onboarding and user interface, accessible pricing relative to enterprise offerings, and a high-touch support model with dedicated success managers, live chat, and expert guidance. It also cites a $1,000,000 cybersecurity service warranty and self-reported customer satisfaction scores across its tool categories [0][3].
Technology
A multi-tenant SaaS platform providing a cybersecurity dashboard and "single pane of glass" across 13 tools, spanning managed detection and response, incident response, threat alerts and threat intelligence, dark web monitoring, phishing simulation and security awareness training, policy management, cybersecurity assessments, penetration testing, vulnerability scanning, compromised password scanning, and website security. The platform combines automation, active scanning and monitoring, and expert human support. Security engineering practices cited include TLS/SSL encryption, multi-factor authentication and email verification, least-privilege secure development, role-based access controls, and regular third-party penetration testing; the company reports SOC 2 compliance [0][2][3][5].
Go-to-market
Defendify sells directly via demos, interactive product tours, and free trials on its website, supported by a sales team and dedicated customer success managers who handle guided onboarding and ongoing reviews. In its earlier stage the company also addressed channel partners and reseller organizations. Marketing leans on third-party validation, including G2 category rankings, industry awards, and press coverage, and the company has stated it uses funding to accelerate go-to-market efforts [0][4][6][7].
IT teams and IT leaders at organizations that have internal IT resources but no dedicated enterprise security team or stack. At the time of its 2022 raise, the company described its typical customers as growing businesses with small IT teams and fewer than 1,000 employees, whose needs align with regulatory, compliance, and cyber insurance requirements. Earlier positioning targeted small businesses, IT professionals, and reseller/channel organizations [0][3][6][7].
Geography
Headquartered in Portland, Maine, United States, with customers reported in more than 60 countries [4][6].
History
The company operated earlier under the name Launch Security; Security Systems News covered its platform launch and rebrand to Defendify in July 2018. Its founders, Rob Simopoulos and Andrew Rinaldi, engaged with industry press on security awareness and cybersecurity posture through 2018. Defendify closed a $2 million seed round in January 2019, having raised $3.6 million in total over the preceding 18 months, and closed a further $3.35 million round in August 2022. Over that period the company expanded its leadership with a CMO and director of sales, added senior advisors including former Oracle CIO Mark Sunday, and grew into international markets. More recent milestones include a third consecutive Inc. 5000 listing and becoming a founding provider of the Water Watch Center initiative for water utilities in 2026 [4][6][7].
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 10
by search overlapCompanies competing with Defendify for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 8
launches, deals, and filingsRecognized among America's fastest-growing private companies for the third consecutive year.
Defendify will deliver 24/7 cybersecurity protection to water utilities as a founding provider of the initiative launched by the National Rural Water Association and DEF CON Franklin.
Awarded 61 badges, including Momentum Leader for Website Security, Incident Response, and Threat Intelligence, and High Performer across seven categories.
Finalist in the Cyber Resilience category.
Funding to accelerate go-to-market strategies, product development, and team expansion, with new investment from Coastal Ventures and Opus Ventures.
$3.4M source ↗
Defendify added digital transformation and marketing leader Emily Carville as CMO and SaaS business development expert John Mayfield as director of sales; former Oracle CIO Mark Sunday joined as senior advisor.
Seed round to expand the core product, invest in sales and marketing, and make strategic hires; company reported $3.6 million raised in total over the prior 18 months.
$2M source ↗
Security Systems News covered Defendify's platform launch and rebrand from Launch Security.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 8
primary sources listed
- Defendifydefendify.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Defendify do?
- Defendify offers an all-in-one, layered cybersecurity platform for IT teams at organizations without enterprise security stacks.
- Who founded Defendify?
- Defendify was founded by T. Andrew Rinaldi, Rob Simopoulos, Andrew in 2017.
- Who are Defendify's investors?
- Defendify's investors include CEI Ventures, FreshTracks Capital, The Alchemy Fund, Maine Venture Fund, Wasabi Ventures, York IE.
- How much funding has Defendify raised?
- Defendify has disclosed $10.2M raised across 7 of its 9 known rounds.
- Where is Defendify headquartered?
- Defendify is headquartered in Portland, US.



