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Cuál
Techstars '23Woodland Hills, US · Founded 2022 · 16 employees on LinkedIn · 1 known investors
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Cuál is a business directory with a Latin American focus that enables local businesses to list their services and reach customers through community reviews and recommendations.
Also known as Cual.co
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Cuál (cual.co) operates a Spanish-language online directory and review platform focused on local businesses in the Los Angeles area. The site lets users search for businesses by category and location, browse listings with community star ratings and review counts, and view individual business profiles that include contact phone numbers and city. Categories visible on the site include restaurants and home-services trades such as HVAC and heating repair, alongside a dedicated focus on home cooking.
A core section of the platform is devoted to "cocinas caseras" — home-based kitchens and personal chefs — which are featured with their own profiles across Los Angeles and surrounding areas such as Simi Valley, covering cuisines including pupusas, gorditas, birria, ceviche, tamales and Nicaraguan food. The site invites business owners to register listings and home cooks to publish their kitchens, and invites users to write reviews and create accounts. Cuál states its mission as empowering the local economy of Los Angeles, and presents community-first prioritization of neighbor voices and verified, moderated reviews as its operating principles. The site also maintains a blog, an "About" section, business information pages, privacy policy and terms, and links to Facebook and Instagram profiles.
Business model
The platform aggregates free-to-browse business listings and user reviews, with self-service registration paths for business owners to list a business and for home cooks to publish a kitchen, plus consumer accounts for writing reviews.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself around community-sourced discovery of local businesses, stating that the best businesses are not necessarily those that pay the most for advertising but those that best serve their community.
Spanish-language interface, an explicit focus on home kitchens and personal chefs alongside conventional business categories, and a stated policy of verified and rigorously moderated reviews.
Technology
Web platform with category and location search, business profile pages, star-rating reviews, user accounts and sign-in, and a dark mode option.
Go-to-market
Spanish-speaking consumers in the Los Angeles area searching for nearby food and local services, and small local businesses, restaurants, home-based cooks and tradespeople seeking visibility with that community.
Geography
Listings and featured kitchens are concentrated in Los Angeles, California, with additional entries in nearby communities such as Simi Valley.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 10
Companies working in the same space as Cuál.
▸Research sources · 8
primary sources listed
- Cuálcual.co · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Cuál do?
- Spanish-language local business directory and review site connecting Los Angeles residents with home cooks and nearby businesses.
- Who are Cuál's investors?
- Cuál's investors include Techstars.
- Where is Cuál headquartered?
- Cuál is headquartered in Woodland Hills, US.