Cryptoys

Cryptoys, now presented publicly as Digitoys, is a consumer platform for collecting digital toy characters. It is the flagship product of OnChain Studios, an NFT studio founded by Miami entrepreneur Will Weinraub. The product is built around surprise unboxing: collectibles are sold in blind boxes or "sticker gacha" packs that contain a randomized digital toy. Toys are organized into three tiers — Adventurer (entry level, lowest power and price), Elite (mid-level) and Hero (highest power, value and price, with the best chance at in-game rewards) — and into seven rarity levels ranging from Common to Ultra Grail, with rarity corresponding to power level.

The original concept, described in the company's whitepaper, was an interactive world called the Cryptoyverse in which collectible digital toys are both collectible and playable, gaining capabilities through use. At launch the platform was built on the Flow blockchain, with planned play-to-earn mechanics and two announced tokens, Toyken and Binary Dust. Characters were initially produced in-house so the studio would own its intellectual property, with the stated intent to open the platform to third-party toy companies.

Current collections on the site include Quirkies: Chapter I, Claynosaurz: Limited and Zoo-F-O Escape: Genesis sticker gacha products, priced at $4.99 for a single pull and $21.99, $54.99 and $99.99 for Bronze, Silver and Gold packs; all are listed as sold out. Licensed blind boxes for Star Wars: Volume I and Disney's Mickey and Friends: Volume II (Donald Duck) are listed at $39.99 as coming soon.

Founding story

Founder and CEO Will Weinraub began the concept as a weekend passion project with his young daughter, working on a digital panda character; his children served informally as a feedback group for the product. Weinraub previously co-founded LiveNinja, a business messaging platform launched in 2012 and sold to Net2Phone in 2017, and reunited with LiveNinja co-founders Emilio Cueto (CTO) and Alfonso Martinez (CXO) at OnChain Studios. The founding team also includes Chief Creative Officer Freddy Oropeza, who brought 3D graphics and gaming expertise, and COO Jhonathan Torres.

Business model

Direct-to-consumer sale of digital collectibles at fixed price points, sold as randomized blind boxes and sticker gacha packs, including single pulls at $4.99 and multi-item Bronze, Silver and Gold packs at $21.99, $54.99 and $99.99, plus licensed blind boxes at $39.99. The company also stated plans to issue two tokens, Toyken and Binary Dust, for platform monetization, alongside play-to-earn features and NFT accessories that holders can buy, sell and trade.

Revenue comes from sales of digital collectible packs and blind boxes at published price points, with planned monetization through in-platform tokens and tradable accessory NFTs.

Traction

The company reported 22 full-time employees after its seed round, hiring Web3 engineers, Unity developers, 3D artists, animators and marketers. All currently listed sticker gacha collections — Quirkies: Chapter I, Claynosaurz: Limited and Zoo-F-O Escape: Genesis — are shown as sold out, and the company maintains an active Discord community.

Latest developments

The platform now operates under the Digitoys brand and is promoting an upcoming Quirkies sticker collection, with Star Wars: Volume I and Disney's Mickey and Friends: Volume II (Donald Duck) blind boxes listed as coming soon at $39.99 each.