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Mattel

Venture capital

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Investment thesis

Mattel is a global toy and entertainment company known for brands such as Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, and Thomas & Friends, and produces toys, games, and related media and collectibles.

Invests inCrypto & Web3

Source: firm website, verified Oct 1, 2026.

Tracked investments
2

What they invest in

from 2 of 2 portfolio companies

Consumer ×2Creator Economy ×1Crypto & Web3 ×1Gaming ×1

HQs:United States×1

Investments · 2 tracked

founders shown can be your intro path
Cryptoysonchainstudios.comJun 2022 · $23M

Onchain Studios is a digital studio creating content and products for collectors, with a focus on web3 and digital collectibles.

ConsumerCreator EconomyMiami, US

Alfonso Martinez(Founder)

Co-investorsAndreessen Horowitza16z cryptoAcrew CapitalAnimoca BrandsCoinFundDapper Labs+4 more

Cryptoyscryptoys.com𝕏Jun 2022 · $23M

Digitoys is a platform for collecting and trading digital collectible toy characters available in tiered blind boxes (Adventurer, Elite, Hero).

ConsumerCrypto & Web3Gaming

Co-investorsa16z cryptoAcrew CapitalAndreessen HorowitzAnimoca BrandsCoinFundDapper Labs+5 more

Frequently asked questions

What sectors does Mattel focus on?
Mattel focuses on Crypto & Web3.

Images

Mattel photo

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