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Covered

Rapid City, US · Founded 2016 · 7 known investors

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Covered operates a homeowners insurance marketplace connecting mortgage borrowers with 80+ carriers across all 50 states, offering quote comparison, licensed advisor guidance, and renewal re-shopping to help borrowers secure adequate coverage and competitive rates.

B2B MarketplacesFintechInsurTechMarketplacesSaaS

Founders & leadership

Covered was founded in 2016 by Ross Diedrich and Chris Diedrich.

RDRoss Diedrich
Ross DiedrichCo-Founder & Chief Executive OfficerRoss Diedrich holds a CFA credential and founded and leads Covered Insurance Solutions, a homeowners insurance marketplace. He has experience founding and investing in multiple businesses and previously worked as an executive at a technology startup.
CDChris Diedrich
Chris DiedrichCo-Founder & Chief Administrative OfficerHe previously managed technical programs, supply chain, and quality assurance for NASA's Orion human spaceflight program and held engineering management roles on Missile Defense Agency projects.
MD
Michael DiedrichNamed on SEC filing

Investors · 7

Temerity Capital Partnerslisted by Temerity Capital Partners

How we know: Temerity Capital Partners's portfolio page · Not right? Tell us

Moderne VenturesreportedChicago · $100K – $7M

How we know: the VCSheet dataset · Not right? Tell us

RET VenturesreportedPark City

How we know: prnewswire.com · Not right? Tell us

Also in the syndicate · 3

LeFrakState Farm VenturesWISE Ventures

Funding

SEC filings, press & company announcements

$13.2M disclosed across 7 of 10 rounds · 2017–2022

▶$2.5MraisedAug 2020 · 7 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Ross DiedrichExecutive Officer, Director, Promoter
  • Michael DiedrichExecutive Officer, Director, Promoter
  • Michael SandlerDirector
  • David FitzgeraldDirector
  • Christopher DiedrichExecutive Officer, Director, Promoter
Offering amount
$5M
Amount sold
$2.5M
First sale
Nov 2019
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$87KraisedJul 2020 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • David FitzgeraldDirector
  • Christopher DiedrichExecutive Officer, Director, Promoter
  • Michael DiedrichExecutive Officer, Director, Promoter
  • Michael SandlerDirector
  • Ross DiedrichExecutive Officer, Director, Promoter
Offering amount
$87K
Amount sold
$87K
First sale
Jun 2020
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3MraisedMar 2019 · 20 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael DiedrichExecutive Officer, Director, Promoter
  • Christopher DiedrichExecutive Officer, Director, Promoter
  • Ross DiedrichExecutive Officer, Director, Promoter
  • David FitzgeraldDirector
  • Michael SandlerDirector
Offering amount
$3.7M
Amount sold
$3M
First sale
Mar 2019
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.4MraisedJun 2018 · 16 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • David FitzgeraldDirector
  • Ross DiedrichExecutive Officer, Director, Promoter
  • Michael DiedrichExecutive Officer, Director, Promoter
  • Christopher DiedrichExecutive Officer, Director, Promoter
Offering amount
$1.4M
Amount sold
$1.4M
First sale
Feb 2018
Incorporated
Corporation, South Dakota, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$90raisedMar 2018 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Ross DiedrichExecutive Officer, Director, Promoter
  • David FitzgeraldDirector
  • Michael DiedrichExecutive Officer, Director, Promoter
  • Christopher DiedrichExecutive Officer, Director, Promoter
Offering amount
$90
Amount sold
$90
First sale
Nov 2017
Incorporated
Corporation, South Dakota, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$140KraisedMar 2017 · 3 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Christopher DiedrichExecutive Officer, Director, Promoter
  • Ross DiedrichExecutive Officer, Director, Promoter
  • Michael DiedrichExecutive Officer, Director, Promoter
Offering amount
$750K
Amount sold
$140K
First sale
Mar 2017
Incorporated
Corporation, South Dakota, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does Covered do?
Covered operates a homeowners insurance marketplace connecting mortgage borrowers with 80+ carriers across all 50 states, offering quote comparison, licensed advisor guidance, and renewal re-shopping to help borrowers secure adequate coverage and competitive rates.
Who founded Covered?
Covered was founded by Ross Diedrich, Chris Diedrich in 2016.
Who are Covered's investors?
Covered's investors include Hilltop Venture Partners, Temerity Capital Partners, Moderne Ventures, RET Ventures.
How much funding has Covered raised?
Covered has disclosed $13.2M raised across 7 of its 10 known rounds.
Where is Covered headquartered?
Covered is headquartered in Rapid City, US.