Constructor
San Francisco, US · Founded 2015 · Delaware corporation · 6 known investors
Constructor provides AI-powered product search and discovery software for ecommerce retailers. The platform combines search engine technology with behavioral tracking, machine learning, and data analytics in a SaaS solution.
Founders & leadership
Constructor was founded in 2015 by Eli Finkelshteyn and Dan McCormick.
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Eli FinkelshteyninFounderEli Finkelshteyn is the founder and CEO of Constructor, which builds AI-powered product search and discovery software for ecommerce retailers. He previously worked for over a decade as a data scientist and engineer focused on machine learning, natural language processing, and distributed computing.
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Dan McCormickinFounder, former CTO at Shutterstock
IF
Igor FinkelshteynNamed on SEC filing
Board
AF
Investors · 6
FusionPalo Alto · $500K – $1M
Sapphire VenturesMenlo Park · $5M – $20M
Greencode VenturesreportedHelsinki · $5.4M
Silversmith Capital PartnersreportedBoston · $20M – $125M
xista science venturesreportedKlosterneuburg · $162K – $4.3M
Zetta Venture PartnersreportedSan Francisco · $1M – $5Mvia Ash Fontana · board
Funding
SEC filings, press & company announcements$6M disclosed across 1 of 3 rounds · 2017–2024
- Undisclosed amountSeries BJun 2024
Sapphire Ventures (lead)
Source ↗
▶$6MraisedOct 2017 · 10 investors · Other TechnologyRule 506(b)
▶$6MraisedOct 2017 · 10 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Daniel McCormickExecutive Officer, Director
- Igor FinkelshteynExecutive Officer, Director
- Ash FontanaDirector
- Offering amount
- $6M
- Amount sold
- $6M
- First sale
- Sep 2017
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 8
by search overlapAlgolia187 shared keywordsAlgolia provides an API platform that enables developers to integrate search and discovery functionality into websites and mobile applications, serving thousands of companies across e-commerce, media, and SaaS.
BigCommerce (NASDAQ:CMRC)142 shared keywordsBigCommerce is a cloud-based ecommerce platform that enables merchants and retailers to build and manage online stores. The company serves retailers of all sizes across 150+ countries.
BloomReach134 shared keywordsBloomreach provides an AI-powered personalization platform (Loomi) with apps and agents spanning email, web, ads, search, and conversational shopping for ecommerce and marketing teams. Its Commerce Experience Cloud combines customer data, site search, content management, and marketing automation to deliver real-time personalized customer experiences.
Coveo129 shared keywordsCoveo provides an AI-powered search and recommendation platform used by large enterprises to power search experiences across websites, customer service, and employee-facing applications. Its technology applies GenAI to improve relevance, deflect support cases, and drive revenue.
Luigi's Box117 shared keywordsLuigi's Box provides an AI-powered search and product discovery suite for e-commerce businesses, including features such as autocomplete search, recommendations, product listing, a shopping assistant, a conversational agent, and analytics. It serves online stores looking to improve conversion rates and integrates with any tech stack.
Netezza99 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.
Searchenginejournal67 shared keywordsSearch Engine Journal is an online media publication that produces news, guides, and analysis about search engine optimization, AI search, and digital marketing for SEO professionals and marketers.
Insider One66 shared keywordsInsider One is an agentic customer engagement platform that uses predictive, generative, and agentic AI to automate marketing decisioning and personalization across channels such as SMS, WhatsApp, email, and search. It serves brands and marketing teams seeking to deliver personalized, autonomous customer engagement and improve conversions.
Companies competing with Constructor for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Constructor do?
- Constructor provides AI-powered product search and discovery software for ecommerce retailers. The platform combines search engine technology with behavioral tracking, machine learning, and data analytics in a SaaS solution.
- Who founded Constructor?
- Constructor was founded by Eli Finkelshteyn, Dan McCormick in 2015.
- Who are Constructor's investors?
- Constructor's investors include Fusion, Sapphire Ventures, Greencode Ventures, Silversmith Capital Partners, xista science ventures, Zetta Venture Partners.
- How much funding has Constructor raised?
- Constructor has disclosed $6M raised across 1 of its 3 known rounds.
- Where is Constructor headquartered?
- Constructor is headquartered in San Francisco, US.




