Cleanly
YC W15New York City, US · Founded 2013 · Delaware corporation · 40 employees · 4 known investors
ByNext provides on-demand laundry, dry cleaning, home cleaning, and related services with pickup and delivery in major U.S. cities. The company serves consumers and businesses seeking convenience through its app-based platform.
B2B MarketplacesConsumerDirect to ConsumerLogistics & Supply ChainDeliveryLogisticsUnited States of AmericaAmerica / CanadaPartly Remote
Founders & leadership· Y Combinator alumni (W15)
Cleanly was founded in 2013 by Tom Harari, Chen Atlas, and Itay Forer.
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Tom Harariin𝕏Co-Founder2014–2020He has over a decade of experience founding companies, with background in marketing, growth, and design.
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Chen AtlasinCo-Founder and CTO2014–2016Chen Atlas co-founded Cleanly, an on-demand laundry service, and As You Stay, and later served as tech lead and architect overseeing 50+ engineers at Runa HR. He holds a BA from Bar-Ilan University and participated in Y Combinator's W15 batch with Cleanly.
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Itay Forerin𝕏Co-Founder & COO2012–2020Itay Forer has 18+ years of experience building and scaling startups, including developing multiple SaaS products and leading acquisitions and fundraising. He has coached over 300 founders on product-market fit, strategy, and scaling.
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Eliran GrushkowskyNamed on SEC filing
Board
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Maxim MedvedevBoard director
Investors · 4
Reported raises · per SEC filings
Form D private placements$1.5M disclosed across 1 round · 2018
▶$1.5MraisedFeb 2018 · 1 investors · Business ServicesRule 506(b)
▶$1.5MraisedFeb 2018 · 1 investors · Business Services
Rule 506(b)Officers, directors & promoters on the filing
- Tom HarariExecutive Officer, Director, Promoter
- Eliran GrushkowskyDirector
- Maxim MedvedevDirector
- Itay ForerExecutive Officer, Director, Promoter
- Offering amount
- $2.1M
- Amount sold
- $1.5M
- First sale
- Jan 2018
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does Cleanly do?
- ByNext provides on-demand laundry, dry cleaning, home cleaning, and related services with pickup and delivery in major U.S. cities. The company serves consumers and businesses seeking convenience through its app-based platform.
- Who founded Cleanly?
- Cleanly was founded by Tom Harari, Chen Atlas, Itay Forer in 2013.
- Who are Cleanly's investors?
- Cleanly's investors include 500 Global, Addventure, FundersClub, Y Combinator.
- How much funding has Cleanly raised?
- Cleanly has disclosed $1.5M raised across 1 round.
- Where is Cleanly headquartered?
- Cleanly is headquartered in New York City, US.

