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Centivo

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Centivo is a primary-care-centered health plan administrator for self-funded employers, sold through benefits brokers and consultants. It serves mid-market and large U.S. employers (50+ employees), using a model of free primary care, no deductibles, and low copays to lower healthcare costs.

Also known as Centivo

Founders & leadership

ACAlan Cohen
Alan CohenChief Product Officer & Co-Founder
AS
Ashok SubramanianFounder & CEO
SRStuart Roth
Stuart RothChief Business Officer & Co-Founder

Investors · 15

Also in the syndicate · 1

JPMorgan

Funding

SEC filings, press & company announcements

$75M disclosed across 1 round · 2024

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Centivo is a health plan administrator that builds and runs self-funded health plans for U.S. employers, with a plan design organized around a primary care relationship. Members select a primary care physician who acts as care coordinator, managing referrals and follow-up after specialist visits, with the stated aim of reducing fragmented care, specialist visits, imaging and emergency room use. The plan design features $0 primary care, no deductibles (plan design may vary by client), low and predictable copays, and low-cost generics, alongside an integrated PCMH-recognized virtual primary care practice.

Centivo handles plan administration, network construction and care coordination. Employers pay for actual claims rather than a fixed premium, with stop-loss insurance covering catastrophic claims, an arrangement the company positions as accessible to mid-market employers as well as large ones. Its network is curated around providers meeting price and quality standards, and unit costs are negotiated directly through health system partnerships. Member-facing tools include a mobile app, a member resources site and a Member Care function; providers use a dedicated portal for eligibility verification and claims submission.

Business model

Centivo acts as the administrator of self-funded employer health plans, assembling the provider network, plan administration and care coordination while the employer funds claims directly and stop-loss insurance covers catastrophic risk.

Revenue derives from serving as the health plan administrator for self-funded employer clients rather than from collecting insurance premiums.

Traction

The company reports average annual employee out-of-pocket costs of $409 versus a cited industry average of $1,650, and employer savings of roughly 15-30% relative to traditional fully-insured plans.

▸Full profile — market position, technology, go-to-market, geography

Market position

Competes with conventional fully-insured carrier plans for self-funded employers; Bloomberg has been quoted describing Centivo as offering "an uncommon devotion to lowering costs."

Positions itself against traditional fully-insured plans through a primary-care-first design with free primary care, no deductibles and fixed copays instead of deductibles and coinsurance, combined with a curated provider network and directly negotiated health system rates.

Technology

A member mobile app, an integrated PCMH-recognized virtual primary care practice, and a provider portal for eligibility verification, claims submission and claim status inquiries.

Go-to-market

Sold through benefits brokers and consultants, with regional representatives who provide savings estimates and implementation guidance; most employers engage via their existing advisor team.

Self-funded mid-market and large U.S. employers with 50 or more employees in select markets, plus the benefits advisors and consultants who serve them.

Geography

Available in 14 U.S. states: California, Colorado, Connecticut, Florida, Iowa, Kansas, Missouri, New Jersey, New York, North Carolina, Pennsylvania, Texas, Washington and Wisconsin.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Average annual employee out-of-pocket costJan 2025$409
Average employer savings vs. traditional fully-insured plansJan 2025~15-30%
U.S. states servedJan 202514 states

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

In the news

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Centivo do?
Centivo administers primary-care-centered self-funded health plans for U.S. employers with 50 or more employees.
Who founded Centivo?
Centivo was founded by Alan Cohen, Ashok Subramanian, Stuart Roth.
Who are Centivo's investors?
Centivo's investors include Alumni Ventures, B Capital Group, B4 Capital, Bain Capital Ventures, Basecamp Fund, Cox Enterprises, F-Prime Capital, GPO Fund and 6 more.
How much funding has Centivo raised?
Centivo has disclosed $75M raised across 1 round.