Centivo
15 known investors
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Centivo is a primary-care-centered health plan administrator for self-funded employers, sold through benefits brokers and consultants. It serves mid-market and large U.S. employers (50+ employees), using a model of free primary care, no deductibles, and low copays to lower healthcare costs.
Also known as Centivo
Founders & leadership
Investors · 15
How we know: Alumni Ventures's portfolio page · Not right? Tell us
How we know: B Capital Group's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: baincapitalventures.com · Not right? Tell us
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How we know: F-Prime Capital's portfolio page · a partner's Signal profile · Not right? Tell us
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How we know: Maverick Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: MemorialCare Innovation Fund's portfolio page · funding news · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
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Also in the syndicate · 1
Funding
SEC filings, press & company announcements$75M disclosed across 1 round · 2024
- $75MraisedSep 2024 · 2 sources
JPMorgan
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Centivo is a health plan administrator that builds and runs self-funded health plans for U.S. employers, with a plan design organized around a primary care relationship. Members select a primary care physician who acts as care coordinator, managing referrals and follow-up after specialist visits, with the stated aim of reducing fragmented care, specialist visits, imaging and emergency room use. The plan design features $0 primary care, no deductibles (plan design may vary by client), low and predictable copays, and low-cost generics, alongside an integrated PCMH-recognized virtual primary care practice.
Centivo handles plan administration, network construction and care coordination. Employers pay for actual claims rather than a fixed premium, with stop-loss insurance covering catastrophic claims, an arrangement the company positions as accessible to mid-market employers as well as large ones. Its network is curated around providers meeting price and quality standards, and unit costs are negotiated directly through health system partnerships. Member-facing tools include a mobile app, a member resources site and a Member Care function; providers use a dedicated portal for eligibility verification and claims submission.
Business model
Centivo acts as the administrator of self-funded employer health plans, assembling the provider network, plan administration and care coordination while the employer funds claims directly and stop-loss insurance covers catastrophic risk.
Revenue derives from serving as the health plan administrator for self-funded employer clients rather than from collecting insurance premiums.
Traction
The company reports average annual employee out-of-pocket costs of $409 versus a cited industry average of $1,650, and employer savings of roughly 15-30% relative to traditional fully-insured plans.
▸Full profile — market position, technology, go-to-market, geography
Market position
Competes with conventional fully-insured carrier plans for self-funded employers; Bloomberg has been quoted describing Centivo as offering "an uncommon devotion to lowering costs."
Positions itself against traditional fully-insured plans through a primary-care-first design with free primary care, no deductibles and fixed copays instead of deductibles and coinsurance, combined with a curated provider network and directly negotiated health system rates.
Technology
A member mobile app, an integrated PCMH-recognized virtual primary care practice, and a provider portal for eligibility verification, claims submission and claim status inquiries.
Go-to-market
Sold through benefits brokers and consultants, with regional representatives who provide savings estimates and implementation guidance; most employers engage via their existing advisor team.
Self-funded mid-market and large U.S. employers with 50 or more employees in select markets, plus the benefits advisors and consultants who serve them.
Geography
Available in 14 U.S. states: California, Colorado, Connecticut, Florida, Iowa, Kansas, Missouri, New Jersey, New York, North Carolina, Pennsylvania, Texas, Washington and Wisconsin.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 1
primary sources listed
- Healthcare North America Growth Stagecentivo.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Centivo do?
- Centivo administers primary-care-centered self-funded health plans for U.S. employers with 50 or more employees.
- Who founded Centivo?
- Centivo was founded by Alan Cohen, Ashok Subramanian, Stuart Roth.
- Who are Centivo's investors?
- Centivo's investors include Alumni Ventures, B Capital Group, B4 Capital, Bain Capital Ventures, Basecamp Fund, Cox Enterprises, F-Prime Capital, GPO Fund and 6 more.
- How much funding has Centivo raised?
- Centivo has disclosed $75M raised across 1 round.


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