Fundraising Fox

Catalyst

acquired by Totango

11 known investors

Catalyst was a customer growth solutions platform for CS and sales teams that merged with Totango to develop enhanced customer success and sales enablement tools.

Also known as Catalyst Software

Investors · 11

Company profile

researched Aug 2026

Catalyst, operating as Catalyst Software, provides a customer success platform positioned for customer success (CS) leaders and operators. The product lets teams view and manage customer accounts, create tasks, notes, segments and layouts, and configure organization settings such as users and roles. Beyond day-to-day account management, it includes an automations and intelligence layer covering workflows, account health, signals and revenue intelligence, which customers use to operationalize retention and expansion programs.

The platform is built to sit on top of a customer's existing data stack: documentation describes configurable objects and fields, a Salesforce integration, and a broader catalog of integrations. Customer-facing resources include a knowledge base, implementation and adoption guidance (including a five-step adoption guide and "Cadence" strategic guidance), workflow templates for use cases such as contact management and at-risk accounts, a terminology guide, product release notes, and a user community with videos and Q&A. Catalyst also runs the Catalyst Coaching Corner, an application-based program for CS leaders and operators offering events and a CS job board. Company materials indicate the business is based in New York City, and its help center also references a Unison Help Center.

Business model

Catalyst sells a business-to-business software platform to companies' customer success organizations, deployed per organization with configurable users, roles and integrations into systems such as Salesforce.

Full profile — technology, go-to-market, geography

Technology

The platform combines account management functionality (tasks, notes, segments, layouts, filtered views) with automation and intelligence capabilities including workflows, health scoring, signals and revenue intelligence, plus a configurable data layer of objects and fields and an integration catalog that includes Salesforce.

Go-to-market

Alongside product sales, Catalyst maintains community and education channels — a knowledge base and support portal, a customer community, and the Catalyst Coaching Corner program for CS leaders and operators, which includes exclusive events and a CS job board.

Customer success teams and operations functions within companies, including CS leaders and CS operators responsible for protecting and growing customer revenue.

Geography

Company materials identify New York City as its base.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Competitors · 2

by search overlap

Companies competing with Catalyst for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 1

launches, deals, and filings
Jan 2024
Applications open for the Catalyst Coaching Corner

Catalyst opened applications for the Catalyst Coaching Corner, a program for CS leaders and operators providing access to exclusive events and a CS job board.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Catalyst do?
Catalyst is a New York-based customer success software platform used by CS teams to manage and grow customer accounts.
Who are Catalyst's investors?
Catalyst's investors include Caesar Ventures, Compound, Operator Stack, Work-Bench, AMD Ventures, Databricks Ventures, General Catalyst, GTMfund and 3 more.
Who acquired Catalyst?
Catalyst was acquired by Totango.