Cascade

Cascade (カスケード) operates an AI agent platform focused on digital advertising operations. The product consolidates work that is normally split across individual ad platforms into a single environment, covering AI-driven budget allocation, keyword suggestions, creative production, publishing campaigns to media platforms, performance measurement and report generation.

The platform is organized around four capabilities: ad optimization, in which AI analyzes advertising data daily and proposes improvements to budget allocation, keywords and creative; an AI agent that users converse with to identify issues, plan and execute changes to budget, bidding, delivery and creative, with the user confirming or approving actions before they run; cross-channel attribution analysis showing which ads and channels contributed to conversions, including touchpoint paths, cost per acquisition and ROAS; and automated analysis and report generation across advertising and web analytics data. The company positions the division of labor as analysis by AI and final judgment by the human operator, and states that AI proposals are not executed without approval. Alongside the software, the site lists an advertising operations outsourcing service (広告運用代行).

Cascade describes security measures including encryption of data, layered protections, per-user access controls with Google authentication as well as ID/password login, access log collection and retention, vulnerability response and code review, and a policy of using customer data only within Cascade without third-party provision or use beyond the stated purpose.

Business model

Software-as-a-service style ad operations platform sold to advertisers, with published pricing plans, downloadable materials and free demos as entry points, plus a managed advertising operations service offering.

The site lists pricing plans (料金プラン) for the platform and a separate advertising operations outsourcing offering, indicating paid subscription-style software and service revenue.

Traction

A published case study features 株式会社ニューポート (Newport), where the Dermalogica business ended agency dependence and ran ad operations in-house with a two-person team, handling image generation through delivery and analysis in a single screen; the site indicates use across cosmetics, EC/D2C and B2B SaaS sectors.