Klipfolio
Founded 2001 · 23 employees on LinkedIn · 2 known investors
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Klipfolio provides business intelligence and analytics tools that help organizations make data-driven decisions. The company offers real-time BI reporting solutions and a metric-centric analytics platform serving SMBs and enterprises across multiple industries.
Also known as Klipfolio Klips · Klips
Founders & leadership
Klipfolio was founded in 2001 by Allan Wille.
Investors · 2
Company profile
researched Aug 2026Klipfolio is a business intelligence and analytics software company headquartered in Ottawa, Canada. Its main product, Klips, is a dashboard platform that automates data retrieval from connected business systems and lets users assemble live dashboards using spreadsheet-style formula logic. Klips connects directly to more than 200 services, including CRM systems, advertising platforms, social networks, accounting tools, support desks and web analytics, and also supports SQL and REST query connectors and direct pulls from Excel and Google Sheets. The company positions the product as workable both with and without an underlying data warehouse.
The platform offers more than 30 visualization types, custom theming and white-labelling, drill-down, dark mode, custom layouts, scheduled inbox reports, live presentation, embedding, export and role-based access control. Supporting capabilities include automatic data refresh and refresh scheduling, an asset management API, debugging tools, visualization source-code view, dynamic data sources and client dashboard templates. Klipfolio publishes a large library of pre-built dashboard examples and individual "Klips" across marketing, sales, SaaS, executive, finance, HR, supply chain, call centre, social media, SEO and web analytics use cases.
A second product, PowerMetrics, launched in 2020, applies a metric-centric approach to analytics. The company also operates MetricHQ, a metric-definition resource.
Founding story
Klipfolio was founded in 2001. Co-founder and CEO Allan Wille describes it as his first data visualization startup, launched more than 20 years ago, with a mission to help everyone in an organization succeed with data so decisions are made with confidence and backed by real knowledge.
Business model
Klipfolio sells subscription software; the Klips dashboard product is priced starting at $120 per month USD. The company also offers onboarding and training options, professional services and works through a partner network.
Recurring subscription pricing for the Klips dashboard product, starting at $120 per month USD, with optional professional services.
Traction
The company reports over 25,000 customers, about 100,000 daily active users, customers in 82 countries, 6.7 TB of data processed every 24 hours and 646 product updates in the trailing 12 months. Published customer references include Formstack, E-Planning.net, IT MOOTI and Karma, a Swedish food-waste marketplace that uses Klips for team TV dashboards.
Latest developments
The company reports 646 product updates in the trailing 12 months and continues to publish dashboard templates and analytics guidance, including CEO Allan Wille's ongoing writing on BI and dashboarding trends for small and mid-sized businesses.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Klipfolio describes itself as an independent, product-led company serving over 25,000 customers with roughly 100,000 daily active users across 82 countries, positioning Klips as an alternative to using spreadsheets as the backbone of reporting and to BI tools requiring a dedicated data team.
Klipfolio positions Klips around spreadsheet-familiar formula building combined with automated data retrieval and dashboard presentation, allowing non-technical users to build customized, white-labelled dashboards without developers and without requiring a data warehouse.
Technology
Klips retrieves data automatically from more than 200 connected services and from spreadsheets such as Excel and Google Sheets, and supports SQL, REST and other query connectors for additional sources. Users build dashboards with spreadsheet-style formulas rather than code, drawing on over 30 visualization types with custom layouts, theming, drill-down and pixel-level styling control. Platform features include scheduled and automatic data refresh, an asset management API, debugging tools, visualization source-code view, dynamic data sources, user and account properties, and embedding. The company reports processing 6.7 TB of data every 24 hours.
Go-to-market
Product-led self-service sign-up and published pricing on the company website, supported by an extensive library of dashboard examples, templates, pre-built Klips and a blog and help centre, plus a partner network and available onboarding, training and professional services.
Business teams that need reporting without a dedicated BI department, including executives, marketing, sales, SaaS, customer support, HR, finance, supply chain and call centre functions, as well as agencies and consultants building client-facing KPI dashboards.
Geography
Headquartered and built in Ottawa, Canada, with a small international team and customers in 82 countries.
History
Klipfolio was started in 2001 around the idea that real-time data should be usable rather than locked in unread reports. It launched the Klips dashboard product in 2012 and PowerMetrics, a metric-centric analytics product, in 2020. The company states it remains independent and product-led.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
3 people who came through Klipfolio went on to found or lead other companies.
Competitors · 7
by search overlap
Companies competing with Klipfolio for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 2
launches, deals, and filingsKlipfolio launched PowerMetrics, a metric-centric approach to analytics.
Klipfolio launched Klips, bringing live dashboards to teams without a dedicated BI department.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Klipfolioklipfolio.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Klipfolio do?
- Ottawa-based Klipfolio builds Klips and PowerMetrics, dashboard and metric-centric analytics software for business teams.
- Who founded Klipfolio?
- Klipfolio was founded by Allan Wille in 2001.
- Who are Klipfolio's investors?
- Klipfolio's investors include Mistral Venture Partners, OMERS Ventures.