Cartona
13 known investors
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Cartona operates a B2B e-commerce marketplace that digitizes Egypt's traditional trade market, connecting retailers such as mom-and-pop stores, hotels, restaurants, and cafes with FMCG companies and wholesalers. The asset-light platform offers order management, an ERP for inventory, real-time data insights, and embedded finance including buy-now-pay-later options.
Investors · 13
How we know: a partner's Signal profile · funding news · techcrunch.com · the VCSheet dataset · Not right? Tell us
How we know: funding news · techcrunch.com · the VCSheet dataset · Not right? Tell us
How we know: techcrunch.com · Not right? Tell us
How we know: techinafrica.com · Not right? Tell us
Also in the syndicate · 7
Funding
SEC filings, press & company announcements$4.5M disclosed across 1 of 4 rounds · 2021–2024
- Undisclosed amountSeries A extensionJul 2024 · 2 sources
Algebra Ventures (lead), Camel Ventures, GlobalCorp, SANAD Fund, SANAD Fund for MSME, Silicon Badia
Source ↗ - Undisclosed amountSeries AJul 2022
Silicon Badia (lead), Arab Bank Accelerator, Global Ventures, Kepple Ventures, SANAD Fund for MSME, Sunny Side Ventures
Source ↗ - $4.5Mpre-Series ASep 2021 · 2 sources
Global Ventures (lead), Kepple Africa, T5 Capital
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Cartona do?
- Cartona operates a B2B e-commerce marketplace that digitizes Egypt's traditional trade market, connecting retailers such as mom-and-pop stores, hotels, restaurants, and cafes with FMCG companies and wholesalers. The asset-light platform offers order management, an ERP for inventory, real-time data insights, and embedded finance including buy-now-pay-later options.
- Who are Cartona's investors?
- Cartona's investors include Capria Ventures, Silicon Badia, Algebra Ventures, Camel Ventures, Global Ventures, SANAD Fund.
- How much funding has Cartona raised?
- Cartona has disclosed $4.5M raised across 1 of its 4 known rounds.



