Who are Cartona's investors?

Cartona's investors include Capria Ventures, Silicon Badia, Algebra Ventures, Camel Ventures, Global Ventures, SANAD Fund.

How much funding has Cartona raised?

Cartona has disclosed $4.5M raised across 1 of its 4 known rounds.

Cartona

13 known investors

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Cartona operates a B2B e-commerce marketplace that digitizes Egypt's traditional trade market, connecting retailers such as mom-and-pop stores, hotels, restaurants, and cafes with FMCG companies and wholesalers. The asset-light platform offers order management, an ERP for inventory, real-time data insights, and embedded finance including buy-now-pay-later options.

B2B Marketplaces E-commerce Retail Tech

Founders & leadership

Mahmoud Abdel-FattahFounder

Mahmoud AbdelfattahFounder

Mahmoud TalaatFounder

Rafik ZaherFounder

Investors · 13

Capria Ventureslisted by Capria VenturesSeattle · $300K – $1M

Silicon Badialisted by Silicon BadiaNew York · $250K

How we know: a partner's Signal profile · funding news · techcrunch.com · the VCSheet dataset · Not right? Tell us

Algebra VenturesreportedCairo · $500K – $4M

How we know: funding news · techcrunch.com · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Camel VenturesreportedCairo

How we know: techcrunch.com · Not right? Tell us

Global VenturesreportedDubai · $1M – $3M

How we know: techcrunch.com · open dataset · 5k.vc investor directory · Not right? Tell us

SANAD FundreportedLuxembourg

How we know: techinafrica.com · Not right? Tell us

Also in the syndicate · 7

Arab Bank AcceleratorGlobalCorpKepple AfricaKepple VenturesSANAD Fund for MSMESunny Side VenturesT5 Capital

Funding

SEC filings, press & company announcements

$4.5M disclosed across 1 of 4 rounds · 2021–2024

Undisclosed amountSeries A extensionJul 2024 · 2 sources
Algebra Ventures (lead), Camel Ventures, GlobalCorp, SANAD Fund, SANAD Fund for MSME, Silicon Badia
Source ↗
Undisclosed amountSeries AJul 2022
Silicon Badia (lead), Arab Bank Accelerator, Global Ventures, Kepple Ventures, SANAD Fund for MSME, Sunny Side Ventures
Source ↗
$4.5Mpre-Series ASep 2021 · 2 sources
Global Ventures (lead), Kepple Africa, T5 Capital
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Cartona Raises $8.1 Million to Expand B2B Platform Across MENA | PYMNTS.compymnts.com · Aug 2024

Egyptian B2B e-commerce platform Cartona raises $12M to scale and explore new verticals | TechCrunchtechcrunch.com · Jul 2022

Cartona gets $4.5M pre-Series A to connect retailers with suppliers in Egypt | TechCrunchtechcrunch.com · Sep 2021

Frequently asked questions

What does Cartona do?: Cartona operates a B2B e-commerce marketplace that digitizes Egypt's traditional trade market, connecting retailers such as mom-and-pop stores, hotels, restaurants, and cafes with FMCG companies and wholesalers. The asset-light platform offers order management, an ERP for inventory, real-time data insights, and embedded finance including buy-now-pay-later options.
Who are Cartona's investors?: Cartona's investors include Capria Ventures, Silicon Badia, Algebra Ventures, Camel Ventures, Global Ventures, SANAD Fund.
How much funding has Cartona raised?: Cartona has disclosed $4.5M raised across 1 of its 4 known rounds.