Cardlytics
NASDAQ: CDLXAtlanta, US · Founded 2008 · Delaware corporation · 8 known investors
Cardlytics operates a commerce media platform that uses card-linked purchase data to deliver targeted offers and closed-loop measurement for marketers and advertisers, and personalized rewards programs for banks and publishers. It serves brands, marketers, and financial institutions across the US and UK through its card-linked offer network.
AdTechFintechMarketing Tech
Founders & leadership
Cardlytics was founded in 2008 by Scott Grimes and Lynne Laube.
SG
Scott GrimesinExecutive Chairman & Co-Founder2020–2022
LL
Lynne LaubeCo-founder
KS
Kirk SomersExecutive
DE
David EvansExecutive
Board
JK
MJ
JB
TW
Tony WeismanBoard director
DA
David AdamsBoard director
RL
Robert LegtersBoard director
Investors · 8
Baroda VenturesLos Angeles · $100K – $5M
Canaan PartnersStamford · $500K – $20Mvia John Balen · board
Kinetic Ventures, L.L.C.Atlanta · $1M – $5M
Next Coast VenturesAustin · $2M – $4M
Savano Capital PartnersBaltimore · $300K – $5M
Hyperplane Venture CapitalreportedBoston · $250K – $3M
Polaris PartnersreportedBoston · $500K – $5M
TTV CapitalreportedAtlanta · $250K – $7M
Reported raises · per SEC filings
Form D private placements$11.9M disclosed across 1 round · 2017
▶$11.9MraisedJun 2017 · 14 investors · Other TechnologyRule 506(b)
▶$11.9MraisedJun 2017 · 14 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- John KlinckDirector
- Mark JohnsonDirector
- Tony WeismanDirector
- David AdamsDirector
- Robert LegtersDirector
- Kirk SomersExecutive Officer
- Bryce YoungrenDirector
- Scott GrimesExecutive Officer, Director
- David EvansExecutive Officer
- John BalenDirector
- Lynne LaubeExecutive Officer, Director
- Offering amount
- $11.9M
- Amount sold
- $11.9M
- Minimum investment
- $6.6K
- First sale
- May 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 8
by search overlapMarketing Evolution45 shared keywordsMarketing Evolution provides a marketing intelligence platform, called the Substrate, that uses econometric methods to measure marketing performance, incrementality, and person-level insights without cookies or identity graphs. It serves marketing teams seeking to plan, measure, and optimize their marketing investments.
MoEngage38 shared keywordsMoEngage is a customer engagement platform that helps brands deliver personalized experiences across industries including financial services, food & beverage, media & entertainment, travel & hospitality, and retail/e-commerce. It provides tools for customer engagement and marketing, including an integration for Shopify.
BigCommerce (NASDAQ:CMRC)37 shared keywordsBigCommerce is a cloud-based ecommerce platform that enables merchants and retailers to build and manage online stores. The company serves retailers of all sizes across 150+ countries.
Omnisend37 shared keywordsOmnisend is a marketing automation platform that provides email, SMS, and push notification campaigns for ecommerce brands. It offers features including AI-powered copy generation, workflow automation, audience segmentation, and integrations with other marketing tools.
Insider One36 shared keywordsInsider One is an agentic customer engagement platform that uses predictive, generative, and agentic AI to automate marketing decisioning and personalization across channels such as SMS, WhatsApp, email, and search. It serves brands and marketing teams seeking to deliver personalized, autonomous customer engagement and improve conversions.
ChannelSight35 shared keywordsChannelSight offers a commerce intelligence platform that connects brands' product pages and marketing campaigns to the retailers carrying their products, with Where To Buy, Add to Cart, digital shelf monitoring and shoppable media tools. It also provides AI-focused features that measure and optimize brand product visibility across AI shopping agents, marketplaces and retailer sites for consumer goods brands globally.
Cookieyes33 shared keywordsCookieYes is a cookie consent management platform that helps businesses comply with global data privacy regulations including GDPR, CPRA, and LGPD. The company provides solutions across WordPress, web applications, and Shopify integrations for website owners and developers.
Salsify33 shared keywordsSalsify offers an Intelligent Product Experience Management (PXM) platform that turns product data into commerce experiences across physical, digital, and AI-driven ("agentic") shelves. It includes AI-powered automation tools and a conversational assistant to help brands manage product content and distribute it across retail and ecommerce channels.
Companies competing with Cardlytics for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Cardlytics do?
- Cardlytics operates a commerce media platform that uses card-linked purchase data to deliver targeted offers and closed-loop measurement for marketers and advertisers, and personalized rewards programs for banks and publishers. It serves brands, marketers, and financial institutions across the US and UK through its card-linked offer network.
- Who founded Cardlytics?
- Cardlytics was founded by Scott Grimes, Lynne Laube in 2008.
- Who are Cardlytics's investors?
- Cardlytics's investors include Baroda Ventures, Canaan Partners, Kinetic Ventures, L.L.C., Next Coast Ventures, Savano Capital Partners, Hyperplane Venture Capital, Polaris Partners, TTV Capital.
- How much funding has Cardlytics raised?
- Cardlytics has disclosed $11.9M raised across 1 round.
- Where is Cardlytics headquartered?
- Cardlytics is headquartered in Atlanta, US.