Fundraising Fox

Breadcrumbs.io

AcquiredYC S21

San Francisco, US · Founded 2020 · Delaware corporation · 20 employees · 4 known investors

Find your way into Breadcrumbs.io

1,337 people in our graph share verified history with the Breadcrumbs.io team — schools, employers, funds. One of them is your warm intro.

Ken Chenaultunlockedknows Massimo Chieruzzi · together at Facebook (overlapped)
knows the team · via Università Bocconi
×8knows the team · via Y Combinator
×2knows the team · via Alma Mater Studiorum – Università di Bologna

Breadcrumbs provides a no-code platform that scores customer and prospect data to surface upsell and cross-sell opportunities for sales teams, requiring minimal setup time compared to traditional analytics solutions.

Also known as Breadcrumbs · Breadcrumbs.io, Inc. · BreadcrumbsIO

Enterprise SoftwareSales TechAnalyticsNo-codeUnited States of AmericaAmerica / CanadaFully Remote

Founders & leadership· Y Combinator alumni (S21)

Breadcrumbs.io was founded in 2020 by Armando Biondi, Gary Amaral, Massimo Chieruzzi, and Massimo Chieruzzi Pazzaglia.

ABArmando Biondi
Armando Biondiin𝕏Co-Founder & CEO2020–2024He previously co-founded AdEspresso as COO, which was acquired by Hootsuite, and has served as an investor and board member at multiple companies including MailUp Group.
GAGary Amaral
Gary Amaralin𝕏Co-Founder & Chief Marketing Officer2021–2025Gary Amaral is co-founder and Chief Product Officer at Breadcrumbs.io with prior demand marketing experience at BlackBerry, Canadian Tire, Hootsuite, and Chargify.
MCMassimo Chieruzzi
Massimo Chieruzziin𝕏Co-Founder & CPO2020–2025Previously, he was CEO and co-founder of AdEspresso, which was acquired by Hootsuite in 2016.
MCMassimo Chieruzzi Pazzaglia
Massimo Chieruzzi PazzagliaCo-founder

Investors · 4

Y CombinatorSan Francisco · $500K
CadenzareportedNew York
Distributed GlobalreportedAustin
Signum CapitalreportedSingapore · $1.6M – $31M

Reported raises · per SEC filings

Form D private placements

$5.4M disclosed across 1 of 2 rounds · 2021

▶$5.4MraisedJul 2021 · 35 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Gary AmaralDirector
  • Massimo Chieruzzi PazzagliaDirector
  • Armando BiondiExecutive Officer, Director, Promoter
Offering amount
$5.4M
Amount sold
$5.4M
First sale
Apr 2021
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Breadcrumbs.io operates a no-code lead scoring platform that analyzes customer and prospect data to surface revenue opportunities such as new business, upsell, expansion and retention. The company positions the product as a revenue acceleration platform built on a co-dynamic lead scoring and routing engine that sits between marketing and sales, supporting sales-led, product-led (PLG), sales-assisted and hybrid go-to-market motions.

The platform connects to a customer's existing go-to-market stack through no-code, native OAuth connectors and an API, pulling marketing, sales and product data into one place. Users can build unlimited workspaces and scoring models, run multi-variate tests, and inspect the fit and intent attributes behind each score rather than relying on a black-box output. Named capabilities include Copilot (automatic generation of a suggested first scoring model), Reveal (machine-learning identification of predictive attributes), Compare (validation of competing hypotheses) and Explore (a unified analytics view across connected platforms). Setup is presented as taking minutes rather than months, removing the need for developer or data-science resources. The company also publishes content resources including a blog, case studies, ebooks, guides, webinars, a podcast and an email verifier tool.

Founding story

Breadcrumbs was founded in 2020 by Armando Biondi (co-founder and CEO, previously co-founder and COO of AdEspresso, which was sold to Hootsuite), Massimo Chieruzzi (co-founder and CMO, previously CEO and co-founder of AdEspresso) and Gary Amaral (co-founder and CPO, previously in demand marketing roles at BlackBerry, Canadian Tire, Hootsuite and Chargify).

Business model

Breadcrumbs sells a software platform to businesses, with prospects directed to request a demo or watch a product demo; a free email verifier tool is also offered.

Traction

Y Combinator lists a team size of 20, and a third-party directory places headcount in the 11-50 range. The company's site cites up to a 30% increase in MQL-to-opportunity conversion and references customer case studies.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Breadcrumbs competes in the lead scoring and sales analytics market alongside CRM and marketing automation suites and predictive scoring vendors such as HubSpot, 6sense, Act-On, Outfunnel, Salesmate, Agile CRM, Zendesk Sell, SugarCRM and Zoho SalesIQ.

Positioning emphasizes no-code setup and rapid deployment measured in minutes rather than months, unlimited workspaces and models instead of the one or two allowed by legacy tools, and transparent, customizable scores rather than black-box predictions.

Technology

A no-code scoring engine with native OAuth integrations into common CRM, marketing and product tools plus an API, layered with machine learning that identifies which attributes best predict revenue and improves as more data is added. Scores are fully transparent, with a breakdown of the fit and intent data used for each.

Go-to-market

The website drives demand through demo requests and product demo videos, supported by a large content and community program covering case studies, blog posts, ebooks, guides, a Revenuepedia glossary, webinars and a podcast. The company describes its customer team as acting as an extension of the customer's team to build objective-based scoring models.

B2B sales, marketing and revenue operations teams that want to prioritize leads and identify upsell, expansion and churn-risk accounts, including organizations without dedicated technical or data resources.

Geography

Headquartered in San Francisco, California, United States.

History

Founded in 2020 and based in San Francisco, the company went through Y Combinator's Summer 2021 batch and announced a $5.4M seed round in July 2021. Its Y Combinator profile lists a team size of 20 and a status of acquired.

Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Claimed MQL to Opportunity improvementJan 2026Up to 30% increased MQL to Opp
Employee rangeJan 202611-50
HeadcountAug 20264
Team sizeJan 202620 employees

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Founder mafia

2 people who came through Breadcrumbs.io went on to found or lead other companies.

Armando BiondiFounderFounded AdEspressoMassimo ChieruzziFounderFounded AdEspresso

Competitors · 8

by search overlap
Zendesk299 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
Zapier273 shared keywordsZapier provides a platform for connecting AI models and agents to workflows and business applications, enabling teams to automate tasks across over 9,000 apps without coding. The platform serves enterprises, operations teams, and businesses of all sizes looking to deploy AI-driven automation for lead capture, customer support, employee onboarding, and other business processes.
Cognism232 shared keywordsCognism is a B2B sales intelligence platform that provides accurate, compliance-focused contact and company data for revenue and go-to-market teams. It focuses on serving sales teams selling into and across EMEA and European markets, with additional presence in the US.
Pipedrive222 shared keywordsPipedrive is a cloud-based customer relationship management (CRM) platform designed for small and medium-sized businesses to manage sales pipelines, track leads, and automate sales processes. The platform provides visual sales funnel management, email marketing integration, customer tracking, and reporting tools to help sales teams close more deals efficiently.
DealHub220 shared keywordsDealHub provides a revenue platform that manages sales engagement touchpoints to improve buyer experience and sales team efficiency.
ActiveCampaign216 shared keywordsActiveCampaign is a marketing automation platform whose Active Intelligence AI layer builds campaigns from prompts, suggests audience segments, predicts send times, and generates on-brand content across email, SMS, and WhatsApp. It serves marketers and businesses looking to automate and optimize multi-channel marketing journeys.
Close206 shared keywordsClose is a CRM platform that provides sales software for businesses, emphasizing communication features and automated data entry to improve sales representative productivity.
Atlassian185 shared keywordsAtlassian offers a teamwork platform combining project planning, knowledge management, and AI orchestration tools for teams and their AI agents. Its products help organizations plan, execute, and deliver work at scale.

Companies competing with Breadcrumbs.io for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 3

launches, deals, and filings
Jan 2026
Copilot lead-scoring model generation

Breadcrumbs markets Copilot, a feature that analyzes a customer's connected data and generates a suggested lead-scoring model that users can then edit within the scoring engine.

source ↗

Jul 2021
Breadcrumbs raises $5.4M seed round

Y Combinator's company page links Crunchbase News coverage headlined "Breadcrumbs Bakes Up $5.4M Seed To Help Companies Grow Revenue," dated July 15, 2021.

$5.4M source ↗

Jan 2021
Participated in Y Combinator Summer 2021 batch

Breadcrumbs.io is listed as part of Y Combinator's Summer 2021 batch.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
Breadcrumbs.ioDelaware

In the news

Blockchain Analytics Startup Breadcrumbs.app, Raises a $1.6 Million Seed Round Led by Distributed Global Capital, Cadenza Ventures, and Spartan Group | PR Newswire | wfmz.comwfmz.com · May 2026Breadcrumbs Volume 7. - by Nicole Brunonicolebruno.substack.com · Jun 2025Breadcrumbs App Raises $1.6M to Facilitate the Tracing and Monitoring of Crypto Transactions - Grit Daily Newsgritdaily.com · Dec 2021Breadcrumbs Bakes Up $5.4M Seed To Help Companies Grow Revenue – Crunchbase Newsnews.crunchbase.com · Jul 2021Breadcrumbs Raises $5.4M in Seed Funding - FinSMEsfinsmes.com · May 2021Breadcrumbs Bakes Up $5.4M Seed To Help Companies Grow Revenuenews.crunchbase.com · May 2021

▸Research sources · 6

primary sources listed

6 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Breadcrumbs.io do?
Breadcrumbs is a no-code lead scoring and revenue acceleration platform for B2B marketing and sales teams.
Who founded Breadcrumbs.io?
Breadcrumbs.io was founded by Armando Biondi, Gary Amaral, Massimo Chieruzzi, Massimo Chieruzzi Pazzaglia in 2020.
Who are Breadcrumbs.io's investors?
Breadcrumbs.io's investors include Y Combinator, Cadenza, Distributed Global, Signum Capital.
How much funding has Breadcrumbs.io raised?
Breadcrumbs.io has disclosed $5.4M raised across 1 of its 2 known rounds.
Where is Breadcrumbs.io headquartered?
Breadcrumbs.io is headquartered in San Francisco, US.