Fundraising Fox

Breadcrumbs.io

AcquiredYC S21

San Francisco, US · Founded 2020 · Delaware corporation · 20 employees · 4 known investors

Breadcrumbs provides a no-code platform that scores customer and prospect data to surface upsell and cross-sell opportunities for sales teams, requiring minimal setup time compared to traditional analytics solutions.

Enterprise SoftwareSales TechAnalyticsNo-codeUnited States of AmericaAmerica / CanadaFully Remote

Founders & leadership· Y Combinator alumni (S21)

Breadcrumbs.io was founded in 2020 by Armando Biondi, Gary Amaral, Massimo Chieruzzi, and Massimo Chieruzzi Pazzaglia.

ABArmando Biondi
Armando Biondiin𝕏Co-Founder & CEO2020–2024He previously co-founded AdEspresso as COO, which was acquired by Hootsuite, and has served as an investor and board member at multiple companies including MailUp Group.
GAGary Amaral
Gary Amaralin𝕏Co-Founder & Chief Marketing Officer2021–2025Gary Amaral is co-founder and Chief Product Officer at Breadcrumbs.io with prior demand marketing experience at BlackBerry, Canadian Tire, Hootsuite, and Chargify.
MCMassimo Chieruzzi
Massimo Chieruzziin𝕏Co-Founder & CPO2020–2025Previously, he was CEO and co-founder of AdEspresso, which was acquired by Hootsuite in 2016.
MC
Massimo Chieruzzi PazzagliaCo-founder

Investors · 4

Reported raises · per SEC filings

Form D private placements

$5.4M disclosed across 1 round · 2021

$5.4MraisedJul 2021 · 35 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Gary AmaralDirector
  • Massimo Chieruzzi PazzagliaDirector
  • Armando BiondiExecutive Officer, Director, Promoter
Offering amount
$5.4M
Amount sold
$5.4M
First sale
Apr 2021
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through Breadcrumbs.io went on to found or lead other companies.

Competitors · 8

by search overlap
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Zapier273 shared keywordsZapier provides a platform for connecting AI models and agents to workflows and business applications, enabling teams to automate tasks across over 9,000 apps without coding. The platform serves enterprises, operations teams, and businesses of all sizes looking to deploy AI-driven automation for lead capture, customer support, employee onboarding, and other business processes.
Cognism232 shared keywordsCognism provides verified, GDPR- and CCPA-compliant B2B contact and company data, including phone-verified mobiles and buyer intent signals, delivered via platform, API, or batch, for sales, marketing, and revenue operations teams. It focuses on the European market and offers data enrichment and Data-as-a-Service for SMB, mid-market, and enterprise B2B teams.
Pipedrive222 shared keywordsPipedrive is a cloud-based customer relationship management (CRM) platform designed for small and medium-sized businesses to manage sales pipelines, track leads, and automate sales processes. The platform provides visual sales funnel management, email marketing integration, customer tracking, and reporting tools to help sales teams close more deals efficiently.
DealHub220 shared keywordsDealHub provides a revenue platform that manages sales engagement touchpoints to improve buyer experience and sales team efficiency.
ActiveCampaign216 shared keywordsActiveCampaign is a marketing automation platform whose Active Intelligence AI layer builds campaigns from prompts, suggests audience segments, predicts send times, and generates on-brand content across email, SMS, and WhatsApp. It serves marketers and businesses looking to automate and optimize multi-channel marketing journeys.
Close206 shared keywordsClose is a CRM platform that provides sales software for businesses, emphasizing communication features and automated data entry to improve sales representative productivity.
Atlassian185 shared keywordsAtlassian offers a teamwork platform combining project planning, knowledge management, and AI orchestration tools for teams and their AI agents. Its products help organizations plan, execute, and deliver work at scale.

Companies competing with Breadcrumbs.io for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Frequently asked questions

What does Breadcrumbs.io do?
Breadcrumbs provides a no-code platform that scores customer and prospect data to surface upsell and cross-sell opportunities for sales teams, requiring minimal setup time compared to traditional analytics solutions.
Who founded Breadcrumbs.io?
Breadcrumbs.io was founded by Armando Biondi, Gary Amaral, Massimo Chieruzzi, Massimo Chieruzzi Pazzaglia in 2020.
Who are Breadcrumbs.io's investors?
Breadcrumbs.io's investors include Y Combinator, Cadenza, Distributed Global, Signum Capital.
How much funding has Breadcrumbs.io raised?
Breadcrumbs.io has disclosed $5.4M raised across 1 round.
Where is Breadcrumbs.io headquartered?
Breadcrumbs.io is headquartered in San Francisco, US.