Boostable
AcquiredYC W14San Francisco, US · Founded 2013 · Delaware corporation · 11 employees · 11 known investors
Boostable provides advertising tools that enable sellers and brands to promote listings on marketplaces while collecting performance data. The platform serves marketplace operators seeking to increase seller engagement and retention.
Also known as Boostable, Inc.
Founders & leadership· Y Combinator alumni (W14)
Boostable was founded in 2013 by Selcuk Atli and Alex Chang.
Investors · 11
Also in the syndicate · 3
Reported raises · per SEC filings
Form D private placements$150K disclosed across 1 of 2 rounds · 2014–2015
▶$150KraisedApr 2015 · 1 investors · Other TechnologyRule 506(b)
- Neil Scott RaferDirector
- Alexander ChangExecutive Officer, Director
- Offering amount
- $1M
- Amount sold
- $150K
- First sale
- Mar 2015
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Boostable was a San Francisco-based advertising platform built for sellers and brands operating on online marketplaces. The product made it straightforward for individual sellers to promote their listings on external channels such as Facebook and Google, and to gather performance insights from those campaigns. The company positioned the tooling as a growth mechanism for the marketplaces themselves, since increased seller advertising activity supports listing visibility and seller engagement.
The company was part of Y Combinator's Winter 2014 batch and operated from 95 Minna St., Floor 4, San Francisco, CA 94105, with a team size of 11 reported on its Y Combinator profile. Its investor base included Y Combinator, SV Angel, 500 Startups, Omidyar Network and Morado Ventures. Y Combinator lists Boostable's status as acquired, and a founder biography on the same page states the company was acquired by Metric.
Founding story
Boostable was founded by Selcuk Atli and Alex Chang, and the company went through Y Combinator's Winter 2014 program. Atli, who served as CEO, had previously been involved with SocialWire (acquired by Rakuten) and later became CEO of the mobile app Bunch.
Business model
Boostable supplied advertising tools to marketplace sellers and brands, and positioned itself as a partner to marketplace operators whose seller bases it helped activate. The sources do not describe pricing or contract structure.
Traction
Y Combinator reports a team size of 11. The company disclosed a $3.2m seed round in October 2014 and backing from Y Combinator, SV Angel, 500 Startups, Omidyar Network and Morado Ventures. No revenue, customer count or usage figures appear in the sources.
Latest developments
The most recent company-specific information available in the sources is Boostable's acquired status on Y Combinator, where founder Selcuk Atli is described as having gone on to lead the mobile app Bunch.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Boostable operated in the marketplace and advertising categories as classified by Y Combinator; the sources provide no market-share or competitive-ranking data.
Technology
The sources describe an advertising platform that enables marketplace sellers to promote listings on external channels such as Facebook and Google and to collect campaign insights; no further technical detail is disclosed.
Go-to-market
Distribution was oriented around marketplaces and their seller populations, with the platform framed as a way for marketplaces to help their sellers advertise.
Sellers and brands that list on online marketplaces, together with the marketplace operators themselves, which Boostable described as growing through increased seller advertising and insight-gathering.
Geography
Headquartered in San Francisco, California, at 95 Minna St., Floor 4 (94105). No other locations are named in the sources.
History
The company participated in Y Combinator's Winter 2014 batch and raised a $3.2m seed round announced on 23 October 2014 from a syndicate including 500 Startups, Omidyar Network, Morado Venture Partners, Digital Garage, Vast Ventures and several angel investors. It was subsequently acquired by Metric, per the founder biography published on Y Combinator's company page.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsSeed financing of $3,200,000 with participation from 500 Startups, Omidyar Network, Morado Venture Partners, Digital Garage, Vast Ventures and angel investors including Auren Hoffman, Hiten Shah, Linda Rothenberg and Ric Calvillo; valuation undisclosed.
$3.2M source ↗
Founder biography on Y Combinator's site states Boostable (YC W14) was acquired by Metric; no date or terms disclosed.
Boostable was part of Y Combinator's Winter 2014 class.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 4
primary sources listed
- Boostable: Advertising platform tools for marketplace sellers. | Y Combinatorycombinator.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Boostable do?
- Y Combinator-backed advertising platform that helped marketplace sellers promote their listings; later acquired by Metric.
- Who founded Boostable?
- Boostable was founded by Selcuk Atli, Alex Chang in 2013.
- Who are Boostable's investors?
- Boostable's investors include 500 Global, Scrum Ventures, Y Combinator, Digital Garage, Morado Ventures, Omidyar Network, SV Angel, Vast Ventures.
- How much funding has Boostable raised?
- Boostable has disclosed $150K raised across 1 of its 2 known rounds.
- Where is Boostable headquartered?
- Boostable is headquartered in San Francisco, US.