Makrwatch
YC W15New York City, US · Founded 2017 · 19 employees · 1 known investors
Makrwatch is a platform and service provider that manages influencer marketing campaigns by connecting creators with brands, handling sourcing, contracting, and payment logistics at scale. The company serves consumer goods, software, education, and finance brands seeking to work with creators across all content niches globally.
Also known as Makrwatch (formerly themidgame) · themidgame
Creator EconomyEnterprise SoftwareMarketing TechMarketplacesSaaSMarketplaceB2BSocial MediaAdvertisingUnited States of AmericaAmerica / CanadaFully Remote
Founders & leadership· Y Combinator alumni (W15)
Makrwatch was founded in 2017 by Andres Felipe Diaz and Carlos Saavedra.
AF
Andres Felipe DiazinCo-founder · Chief Executive OfficerFounder and CEO of Makrwatch, which operates an influencer marketing platform that connects creators and brands for campaigns globally. The company works with thousands of creators across 60+ countries and maintains distributed teams across multiple continents.
CS
Carlos SaavedrainCo-founder, COOFounder of Makrwatch, a platform that connects creators with brands to manage influencer marketing campaigns across multiple verticals globally.
Investors · 1
Competitors · 5
by search overlap
Descript5 shared keywordsDescript is a video creation and editing platform that enables marketing and product teams to produce and update video content quickly using text-based editing. The platform serves companies looking to create product videos, sales enablement content, and social media material without requiring specialized production expertise.
Instreamly4 shared keywordsinStreamly connects brands with streamers through micro-sponsorships, letting streamers monetize their content while brands reach Gen Z audiences. The company operates a suite of tools for streamers, esports teams, and brands in the live streaming and creator economy, with regional presence in Poland, France, and Germany.
Teachable3 shared keywordsTeachable is a platform for creating and selling online courses, enabling instructors and subject-matter experts to build education businesses with content ownership and audience control. The platform serves creators and professionals who want to teach and monetize their expertise through human-led learning.
VidIQ3 shared keywordsvidIQ offers AI-powered tools for YouTube creators, providing content ideas, video optimization (titles, tags, thumbnails), and creator coaching to help grow views and subscribers. It serves online video creators worldwide.
StreamElements3 shared keywordsStreamElements offers a chatbot for live streamers on Twitch and YouTube, providing interactive modules, mini-games, chat commands, automated moderation filters, and loyalty-based rewards. It helps streamers keep chat engaged, moderate viewers, and build a community.
Companies competing with Makrwatch for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Makrwatch do?
- Makrwatch is a platform and service provider that manages influencer marketing campaigns by connecting creators with brands, handling sourcing, contracting, and payment logistics at scale. The company serves consumer goods, software, education, and finance brands seeking to work with creators across all content niches globally.
- Who founded Makrwatch?
- Makrwatch was founded by Andres Felipe Diaz, Carlos Saavedra in 2017.
- Who are Makrwatch's investors?
- Makrwatch's investors include Y Combinator.
- Where is Makrwatch headquartered?
- Makrwatch is headquartered in New York City, US.