Bobidi
YC W22San Francisco, US · Founded 2021 · 7 employees · 9 known investors
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Upswell provides restaurants with marketing and customer engagement tools, including creator campaigns, customer data tracking, paid amplification, and CRM services to support new openings and drive repeat business.
Also known as Bobidi, Inc.
Founders & leadership· Y Combinator alumni (W22)
Bobidi was founded in 2021 by Jeong-Suh Choi.

Investors · 9
Also in the syndicate · 5
Funding
SEC filings, press & company announcements$5.8M disclosed across 1 of 2 rounds · 2022
- $5.8MSeedJul 2022 · 2 sources
Atlas Pac Capital, Hyundai Motors Group, Lotte Ventures, Meta, New Product Experimentation, Scrum Ventures, We Ventures, Y Combinator, ZER01NE
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Bobidi do?
- Upswell provides restaurants with marketing and customer engagement tools, including creator campaigns, customer data tracking, paid amplification, and CRM services to support new openings and drive repeat business.
- Who founded Bobidi?
- Bobidi was founded by Jeong-Suh Choi in 2021.
- Who are Bobidi's investors?
- Bobidi's investors include Scrum Ventures, Y Combinator, Lotte Ventures, Meta.
- How much funding has Bobidi raised?
- Bobidi has disclosed $5.8M raised across 1 of its 2 known rounds.
- Where is Bobidi headquartered?
- Bobidi is headquartered in San Francisco, US.



