BNTO
4 known investors
BNTO operates a clothing and accessories rental subscription service that allows customers to select and rotate designer pieces monthly without committing to ownership. The platform serves fashion consumers seeking variety and sustainability while avoiding fast fashion waste and closet clutter.
Investors · 4
Funding
SEC filings, press & company announcements- Undisclosed amountSeries AOct 2025 · 2 sources
Notable Capital (lead), AI Fund, Basis Set Ventures, NEA
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 8
by search overlap
Poshmark, Inc.715 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Lyst456 shared keywordsLyst is an online fashion shopping platform that aggregates clothing and accessories, including designer brands such as Saint Laurent, for consumers to browse and buy.
Garmentory295 shared keywordsGarmentory is an online marketplace that curates and sells fashion, home goods, and kids' items from vetted independent boutiques and emerging designers. The platform emphasizes quality, limited-run pieces, and sustainable consumption through its resale section called The Loop.
Thredup293 shared keywordsThredUp operates an online marketplace where consumers buy and sell secondhand clothing, and provides resale-as-a-service solutions for fashion brands seeking to incorporate circular commerce into their business models.
Shopmy275 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
The Real Real x-tech-robotics251 shared keywordsThe RealReal is an online marketplace for authenticated luxury consignment, allowing consumers to buy and sell pre-owned designer clothing, accessories, jewelry, watches, and home goods.
Rent the Runway223 shared keywordsRent the Runway is a fashion rental service that lets consumers rent designer clothing — including dresses, tops, trousers, maternity wear, and blazers — from brands such as Sea New York, Ulla Johnson, and BOSS. It also offers exclusive designer collaborations produced with labels like Jason Wu and Prabal Gurung.
Farfetch176 shared keywordsFarfetch is an online marketplace for luxury fashion, connecting customers with designer boutiques and independent retailers worldwide. The platform offers a curated selection of high-end clothing, shoes, bags, and accessories from established and emerging fashion brands.
Companies competing with BNTO for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does BNTO do?
- BNTO operates a clothing and accessories rental subscription service that allows customers to select and rotate designer pieces monthly without committing to ownership. The platform serves fashion consumers seeking variety and sustainability while avoiding fast fashion waste and closet clutter.
- Who are BNTO's investors?
- BNTO's investors include Basis Set Ventures, Notable Capital, AI Fund, New Enterprise Associates (NEA).