BlastPoint

BlastPoint is a Pittsburgh-based software company that operates a customer intelligence platform for utilities and financial institutions. The platform connects data across a customer's existing systems and augments it with third-party data enrichment and AI modeling, producing household-level predictions that are refreshed daily. Stated capabilities include predictive insights, lookalike and propensity modeling, segmentation, and automated engagement workflows.

The product is organized around industry verticals: utilities, credit unions and banks. Utility use cases include driving program and product adoption, improving energy efficiency and assistance program enrollment, increasing self-service and e-billing adoption to lower cost-to-serve, identifying churn risk, and supporting outreach to low- and moderate-income households. Financial services use cases include understanding member or customer behavior, personalizing outreach, reducing customer acquisition cost and prioritizing growth spend.

The company positions the platform as suited to regulated environments, citing compliance readiness, deployment in weeks, enterprise integration with utility ERPs, financial CRMs and marketing platforms via API or SFTP, and modeling tools that it says accelerate development by 57%. It also publishes benchmark research and indices, including a National Energy Efficiency Performance Index, a banking scorecard covering FDIC-insured banks, and cohort-based affordability benchmarks across utilities.

Business model

BlastPoint sells access to its customer intelligence platform to enterprise clients in the utility and financial services sectors, combining software with data enrichment, AI modeling and expert implementation guidance.

Traction

Published client outcomes include a 3x increase in energy efficiency engagement among low- and moderate-income customers at National Grid, an 83% reduction in cost of customer acquisition through key channels and a 22x conversion rate improvement at P1FCU, and a 30% increase in self-service adoption at American Electric Power. Other cited results include an 8% lift in clean energy enrollment with a 46% increase in grid-interactive device adoption, a doubling of assistance program engagement with a 15% lift in e-billing adoption and a 98% increase in EV program enrollment over six months, and a 5.6% average enrollment lift across digital and budget billing programs.

Latest developments

In 2026 the company launched a National Energy Efficiency Performance Index (May 2026) and a Banking Scorecard covering every FDIC-insured bank (May 2026), and published benchmark analyses of utility affordability pressure across 1,199 utilities and of credit union profitability and member growth.