🦊/Companies

BeyondWill

Founded 2023 · 5 employees on LinkedIn · 3 known investors

Find your way into BeyondWill

90 people in our graph share verified history with the BeyondWill team — schools, employers, funds. One of them is your warm intro.

Jane Commerfordunlockedknows Eron Bucciarelli · together at Kroger Digital (overlapped)
knows the team · via BeyondWill
×2knows the team · via Kroger
×8knows the team · via University of Dayton

BeyondWill is a platform for independent financial advisors that turns clients' estate plan data into ranked business opportunities, surfacing held-away assets, life events, and at-risk inheritances alongside suggested outreach. It also monitors existing estate plans for changes and prepares new wills and revocable trusts from attorney-approved, state-specific templates.

Also known as BeyondWill

Founders & leadership

BeyondWill was founded in 2023 by Eron Bucciarelli.

EBEron Bucciarelli
Eron BucciarelliinFounderEron Bucciarelli is a founder and drummer for the platinum-selling band Hawthorne Heights who transitioned into technology; he previously founded Soundstr (acquired by VNUE in 2018) and Tixxy (acquired in 2023), and held product management roles at P&G and Kroger leading eCommerce and in-store digital experience initiatives.

Investors · 3

Company profile

researched Aug 2026

BeyondWill is an online platform for creating a will and keeping it current, intended to document a person's wishes and simplify the handling of an estate for surviving family members. The company is associated with estate planning, legacy planning and related financial-services themes, including work with registered investment advisors, estate attorneys and insurance companies alongside direct consumer use.

The company is small, with roughly six employees spread across sales, marketing and human resources functions and a leadership team that includes a co-founder and chief executive officer, a co-founder and chief product officer, and regional directors of business development. It is categorized under consumer services.

Business model

The company operates a software-as-a-service estate-planning platform, with positioning that spans both direct consumer use and business-to-business distribution through financial advisors, registered investment advisors, estate attorneys and insurance companies.

Traction

The company reported approximately six employees across four departments as of the profile date.

Full profile — market position, technology, go-to-market, geography

Market position

A small, early-stage participant in the consumer estate-planning and legacy-planning software segment.

Technology

The public-facing product is delivered as a web platform built with Webflow and jQuery, hosted via GoDaddy with Cloudflare and Google Hosted Libraries content delivery, HTTP/3 and HSTS, and supported by Google Workspace, Google Tag Manager, LinkedIn Insight Tag and Klaviyo for analytics and marketing automation.

Go-to-market

Individuals and families creating or updating a will, together with institutional channel partners such as registered investment advisors, estate attorneys and insurance companies.

Geography

Headquartered in Park Hills, Kentucky, United States, with regional business development roles indicating a United States sales footprint.

Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
EmployeesJan 20236 people
Founded yearJan 20232023

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 10

by search overlap
Trust & Will36 shared keywordsTrust & Will is an online estate planning platform that guides customers through creating legally customized wills, trusts, and related documents. The service targets individuals and families seeking an affordable, accessible alternative to traditional legal services for estate planning.
FreeWill24 shared keywordsFreeWill provides a free online platform for creating legally valid estate plans and charitable giving tools. The service enables users to document their wishes and commit gifts to nonprofit organizations.
Interactive Strength Acquires Ergatta22 shared keywordsFidelity offers an online brokerage platform for retail investors to trade US stocks, ETFs, options, mutual funds, bonds, CDs, and crypto ETPs, with $0 commission on online US stock and ETF trades. It provides trading across web, desktop, and mobile alongside research tools, professional coaching, and advisory services.
SmartAsset21 shared keywordsFisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients. The firm manages investments across equities, fixed income, and blended accounts using an active, forward-looking investment approach.
LegalZoom.com, Inc.18 shared keywordsThis is an educational article on the LegalZoom website explaining what a limited liability company (LLC) is, including its types, tax treatment, formation process, and legal considerations. LegalZoom provides online legal services to help small and mid-size businesses register and manage LLCs and other business structures.
Chase16 shared keywordsA wealth management and investing service (J.P. Morgan Wealth Management via Chase) offering self-directed brokerage accounts with commission-free online trades as well as one-on-one advisor services, financial planning tools, and retirement accounts. It serves individual retail investors ranging from beginners to experienced investors in the United States.
Avvo16 shared keywordsSeattle-based online legal marketplace with lawyer ratings, reviews and Q&A, acquired by Internet Brands in 2018.
Carefull Corporation13 shared keywordsCarefull provides a financial safety platform designed for families managing the financial complexities of aging, helping prevent fraud, scams, and financial mismanagement while enabling coordinated decision-making across family members and trusted financial institutions.
Vanguard13 shared keywordsVanguard offers investment products, savings and retirement tools, and personalized financial advice to help individuals build long-term wealth. It operates in the investment management and financial services industry.
Betterment Holdings, Inc.13 shared keywordsBetterment provides automated investment management and portfolio advisory services for individual investors, including retirement accounts and taxable accounts. The platform uses in-house experts to manage diversified portfolios across global markets with features like tax-loss harvesting and automatic rebalancing.

Companies competing with BeyondWill for the same Google search keywords, organic and paid, via search-intersection analysis.

Research sources · 4

primary sources listed

4 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does BeyondWill do?
BeyondWill is an online estate-planning platform for creating and maintaining wills, sold to advisors and consumers.
Who founded BeyondWill?
BeyondWill was founded by Eron Bucciarelli in 2023.
Who are BeyondWill's investors?
BeyondWill's investors include Cintrifuse Capital, Everywhere Ventures, Keyhorse Capital.