Benefitbay
Kansas City, US · Founded 2021 · Delaware corporation · 3 known investors
Benefitbay is an end-to-end ICHRA (Individual Coverage Health Reimbursement Arrangement) administration platform that lets employers set contribution budgets and employees shop for and enroll in individual health plans while retaining group-plan tax advantages. It serves insurance agents and their employer clients in the US.
Founders & leadership
Benefitbay was founded in 2021 by Brandy Burch.
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Brandy BurchFounder
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Zach Andrew HarrisNamed on SEC filing
Board
JM
John McIlwraithBoard director
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David LambertBoard director
Investors · 3
Reported raises · per SEC filings
Form D private placements$32.6M disclosed across 5 rounds · 2021–2026
▶$17.5MraisedMay 2026 · 4 investors · OtherRule 506(b)
▶$17.5MraisedMay 2026 · 4 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Michael LipinDirector
- John McIlwraithDirector
- Kevin MullinsExecutive Officer
- Brandy ThompsonExecutive Officer, Director
- Daniel KittredgeDirector
- David LambertDirector
- Offering amount
- $19M
- Amount sold
- $17.5M
- Minimum investment
- $1
- First sale
- May 2026
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$9.7MraisedMar 2026 · 9 investors · Other TechnologyRule 506(b)
▶$9.7MraisedMar 2026 · 9 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Scott ShaneDirector
- John McIlwraithDirector
- Brandy ThompsonExecutive Officer, Director
- David LambertDirector
- Offering amount
- $9.7M
- Amount sold
- $9.7M
- Minimum investment
- $1
- First sale
- Aug 2025
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$3MraisedAug 2024 · 18 investors · Other TechnologyRule 506(b)
▶$3MraisedAug 2024 · 18 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- John McIlwraithDirector
- Scott ShaneDirector
- David LambertDirector
- Brandy BurchExecutive Officer, Director
- Offering amount
- $3.8M
- Amount sold
- $3M
- Minimum investment
- $1
- First sale
- Apr 2024
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$1.3MraisedMar 2023 · 2 investors · Other TechnologyRule 506(b)
▶$1.3MraisedMar 2023 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Brandy BurchExecutive Officer, Director
- Kelley HalpinDirector
- Scott ShaneDirector
- Offering amount
- $2.5M
- Amount sold
- $1.3M
- Minimum investment
- $1
- First sale
- Feb 2023
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$1.2MraisedMay 2021 · 1 investors · OtherRule 506(b)
▶$1.2MraisedMay 2021 · 1 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Zach Andrew HarrisExecutive Officer, Director
- Offering amount
- $3M
- Amount sold
- $1.2M
- Minimum investment
- $25K
- First sale
- Apr 2021
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 5
by search overlapPeoplekeep353 shared keywordsPeopleKeep, part of Remodel Health, offers HRA (health reimbursement arrangement) software that lets employers design, administer, and reimburse tax-free health benefits for employees. It serves small businesses, large employers, nonprofits, and brokers in the US, supporting QSEHRA, ICHRA, and GCHRA plan types.
Bennie251 shared keywordsBennie is an employee benefits brokerage that helps companies manage and improve their workplace benefits programs, combining brokerage services with technology. It serves employers looking to build healthier workplaces across the human capital and employee benefits space.
HealthPartners216 shared keywordsHealthPartners is a health system and health insurance organization that provides medical care and coverage while working to reduce health disparities in the communities it serves. It focuses on advancing health equity in chronic disease care, preventive screenings, and maternal and child health.
HealthSherpa213 shared keywordsHealthSherpa operates an online exchange for individual ACA and Medicare health plans, connecting consumers to coverage from more than 70 carriers. Its free platform provides agents, brokers, agencies, and insurance carriers with tools to compare plans, complete enrollment applications, and manage their client base in the US.
Stridehealth198 shared keywordsStride provides a portable benefits platform built around individual workers rather than employers, letting companies and government contribute to benefits without controlling them. It targets non-traditional workers such as freelancers, small business owners, gig, retail, hospitality, and rideshare/delivery workers who lack access to conventional employer benefits.
Companies competing with Benefitbay for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Benefitbay do?
- Benefitbay is an end-to-end ICHRA (Individual Coverage Health Reimbursement Arrangement) administration platform that lets employers set contribution budgets and employees shop for and enroll in individual health plans while retaining group-plan tax advantages. It serves insurance agents and their employer clients in the US.
- Who founded Benefitbay?
- Benefitbay was founded by Brandy Burch in 2021.
- Who are Benefitbay's investors?
- Benefitbay's investors include Invest Nebraska, KCRise Fund, Ten Coves Capital.
- How much funding has Benefitbay raised?
- Benefitbay has disclosed $32.6M raised across 5 rounds.
- Where is Benefitbay headquartered?
- Benefitbay is headquartered in Kansas City, US.