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Bennie

New York, US · Founded 2019 · 198 employees on LinkedIn · 9 known investors

Bennie is an employee benefits brokerage that helps companies manage and improve their workplace benefits programs, combining brokerage services with technology. It serves employers looking to build healthier workplaces across the human capital and employee benefits space.

Also known as Bennie

Founders & leadership

Bennie was founded in 2019 by Matt Straz.

MS
Matt StrazinFounder & Chairman (former CEO)Founded Bennie in 2019 after Namely (HR/payroll) and Pictela (acquired by AOL). Served as CEO until July 2025, when he became Chairman and Brett Davis became CEO.

Investors · 9

Funding

SEC filings, press & company announcements

$50M disclosed across 1 round · 2025

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Bennie is an employee benefits brokerage and technology provider serving employers in the United States and internationally. The company combines benefits consulting and carrier negotiation with a software platform, the Bennie App, through which employees access core coverage, voluntary benefits, company perks and marketplace offerings, view and share insurance ID cards, and track in-network and out-of-network spending against deductibles and out-of-pocket maximums in real time.

Alongside brokerage services, Bennie offers Ask Bennie, a concierge staffed by benefits specialists who resolve claims and locate providers on behalf of employees; Bennie Insights, which benchmarks a client's benefits costs and workforce demographics against similar companies; and live claims reporting covering utilization and cost trends versus peer organizations. The company also places business and executive risk coverage such as workers' compensation, cyber and general liability, administers 401(k) plans with fiduciary oversight and financial wellness components, and manages benefits and compliance across more than 14 countries.

Business model

Bennie acts as the broker of record for employer benefits programs, earning compensation in the broker role while bundling its technology platform, concierge service and analytics with that engagement. Its own ROI calculator frames the offer as employers paying the same amount they pay their current broker, with additional value from benefits administration technology savings (framed at $5 per employee per month), HR time recovered through Ask Bennie, and app-based member engagement.

Traction

Bennie reports serving nearly 1,000 employers and supporting roughly 150,000 members, with an NPS of +76 and a 98% employee satisfaction rate. It cites 10% average savings at renewal, 52 minutes saved per employee inquiry handled by Ask Bennie, and client case studies including $558,505 in savings and enhanced benefits at Drata, 111+ hours of operational efficiency at cart.com, and 392+ administrative hours saved for Vestar.

Full profile — market position, technology, go-to-market, geography

Market position

Bennie states it was named a Top 100 U.S. insurance broker, ranked the #1 benefits specialist in the country and the 13th fastest-growing insurance broker in the country by Business Insurance, and was named one of TIME's America's Top WorkTech Companies of 2026.

Technology

The Bennie App consolidates core and voluntary benefits, perks and marketplace offerings in one interface, provides digital insurance ID cards, and shows real-time deductible and out-of-pocket tracking. Bennie Insights benchmarks costs and demographics against comparable companies, and claims dashboards give HR and finance real-time views of claims trends, utilization and peer cost benchmarks rather than annual reporting. Benefits specialists use real-time tools to resolve claims and find providers.

Go-to-market

Direct sales through demo requests on its website, supported by customer case studies, an interactive savings/ROI calculator, industry award recognition, and presence at HR industry events.

Employers and their HR and finance teams, ranging from venture-stage companies to organizations approaching IPO, including multinational employers needing benefits administration across multiple countries. Named clients include cart.com, Drata, Vestar, Bathhouse, Our Place, Fenix Group and Uptick.

Geography

United States-focused brokerage with unified benefits management and compliance support across more than 14 countries.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Average renewal savingsJan 202510%
Countries covered for global benefitsJan 202514
Employee satisfaction rateJan 202598%
Employers servedJan 20251,000 customers
Members supportedJan 2025150,000 members
NPSJan 202576 NPS
Time saved per employee inquiry to Ask BennieJan 202552 minutes

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 3

by search overlap

Companies competing with Bennie for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 2

launches, deals, and filings
Jan 2026
Named one of TIME's America's Top WorkTech Companies of 2026

Bennie was recognized on TIME's list of America's Top WorkTech Companies of 2026.

source ↗

Jan 2025
Named a Top 100 U.S. insurance broker and #1 benefits specialist by Business Insurance

Business Insurance recognition: Top 100 U.S. insurance broker, #1 benefits specialist in the country, and 13th fastest-growing insurance broker in the country.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Bennie do?
Bennie is an employee benefits brokerage that pairs benefits consulting with an app for employees and HR teams.
Who founded Bennie?
Bennie was founded by Matt Straz in 2019.
Who are Bennie's investors?
Bennie's investors include Escalate Capital Partners, Hannah Grey Ventures, Motley Fool Ventures, PICUS CAPITAL, Silicon Badia, Silverton Partners, Interplay Ventures Early Stage Management Llc, LNC Partners and 1 more.
How much funding has Bennie raised?
Bennie has disclosed $50M raised across 1 round.
Where is Bennie headquartered?
Bennie is headquartered in New York, US.